CCTV News:The 2023 Munich International Auto Show was held from September 5 to 10, local time. During the six-day exhibition, leading industry representatives from micro-mobile, bicycles, automobiles, suppliers and technologies focused on displaying the latest automotive technology and intelligent travel solutions. It is noteworthy that at this auto show, some familiar China auto companies, such as BYD, Sailis and Xpeng Motors, have become the "new force" at the auto show. China car companies are no longer just showing, participating and learning, but clearly sending a signal to enter the European market.
As one of the most influential and largest auto shows in Europe and even the world, the 2023 Munich International Auto Show shows us a series of major changes that are taking place in the automobile industry.
General Station reporter Ruan Jiawen:This year, the proportion of foreign exhibitors increased by 17% compared with the previous session, reaching 50%. Among them, the number of exhibitors in China has more than doubled compared with the previous year, making it the country with the largest number of exhibitors except the German host.
Everyone is paying attention to "China automobile enterprises go out to sea collectively". At the Munich Auto Show, which is known as the "Olympic Games" of the world automobile industry, what changes are taking place in the role of China automobile enterprises in this auto show when the exhibition front of China brand new energy vehicles is full of spectators?
From the outside world, "cost advantage" is an important competitiveness of China’s automobile export to Europe. According to the data of Jato Dynamics, in the first half of 2022, the average cost of brand electric vehicles in China was less than 32,000 euros, while the average cost in Europe was about 56,000 euros. It is worth noting that the cost advantage of China automobile enterprises no longer only comes from the factor cost of production, but also the vertical integration ability, R&D and technology are important reasons for China automobile enterprises to gain the cost advantage.
You Ergen M, Managing Director of German Automobile Industry Association:In recent years, we have deeply felt the strong development and innovation vitality of China’s automobile industry, so we are very happy that not only German enterprises are active in China, but also China cars can often be seen on the roads in Germany and even Europe.
Before the opening of the auto show, Luca de Mayo, CEO of Renault, told local media that China’s electric vehicle manufacturers were obviously more competitive in the new value chain. He admits that this advantage is a whole generation ahead of Renault cars. On September 4, German Chancellor Schulz also said at the opening ceremony of this auto show that "competition should inspire us, not scare us." In the face of competition from emerging markets such as China, Schultz said that in the past few decades, the German automobile industry has been subject to competition from Japan and South Korea respectively; Nowadays, electric vehicles from China will also provide "innovative driving force" for German car companies.