Xiaomi car first exposure! Is it exciting to open books at a low price?

Author | Li Yan Source | Brand Front Page

Some time ago, Lei Jun’s annual speech was screened on the Internet.

Some netizens found that in the three-hour discussion about brand growth and cognitive breakthrough, Lei Jun didn’t say anything about building a car, which suddenly triggered various speculations.

Just a few days ago, it was revealed that Xiaomi had been successfully approved by the planning department and had the qualification to produce electric vehicles.

What followed was the photo that Lei Jun recently posted on the social platform. The banner read "Fight for Xiaomi Car!"

Laman expectation

On August 23, some media reported that Xiaomi had been successfully approved by the planning department and had the qualification to produce electric vehicles.

This indicates that,Xiaomi Auto is one step closer to the goal of mass production early next year.

Xiaomi has also become the fourth company approved to build a car since the end of 2017.

It is reported that if a company wants to enter the field of new energy vehicles, it needs to obtain "double qualifications" to meet production and sales. The acquisition of double qualifications is extremely difficult.

This is one of the reasons why Weilai, Tucki and other new car-making forces choose OEM.

As can be seen from other media reports, Xiaomi has investment layouts in five major areas: intelligent driving, intelligent cockpit, intelligent network connection, intelligent electric power and car cloud service.

As the industrial chain matures, Xiaomi Automobile will be officially on the road soon.

In fact, Lei Jun basked out."Fight for Xiaomi Automobile"At the time of the banner, some netizens posted spy photos of Xiaomi cars galloping on the highway in Xinjiang.

At the same time, Hu Zhengnan, a partner of Shunwei Capital Investment, also exposed the energy consumption performance of Xiaomi Automobile during Lei Jun’s release of a series of Weibo trends located in Xinjiang.

Under normal circumstances, a medium and large car, such as Tucki P7, Tesla Model S and other single-motor models, whose energy consumption per 100 kilometers is less than 15kWh is an excellent level.

The Xiaomi car under test has an energy consumption data of 8.8kWh, which is far lower than the current average of 15.8, and it can be regarded as excellent performance.

As soon as this data came out, it directly filled the expectations of rice noodles.

It is reported that,Xiaomi plans to produce about 100 thousand electric vehicles next year. At the same time, it is confirmed that the battery suppliers at this stage are Zhongchuang Singapore Airlines and Contemporary Amperex Technology Co., Limited.

As the attention continues to rise, the design of Xiaomi car’s configuration, laser radar, frameless door and closed grille exposed by bloggers in May this year is even more eye-catching …

Mass production is imminent

As early as Xiaomi Investor Day in October 2021, Lei Jun said that Xiaomi Automobile is expected to be officially mass-produced in the first half of 2024.

In the past three years, news about Xiaomi automobile has emerged from time to time. News such as the completion of the first phase of the factory and the purchase of spare parts confirmed the steady progress of Xiaomi’s car.

At present, there seems to be more and more "breaking news" about Xiaomi Automobile.

According to media reports, the photos of Xiaomi’s new car road test show that the first model will be a coupe with a slip-back design.

The seemingly long front of the car is slightly different from the inherent impression of netizens on pure electric vehicles. At the same time, the new car is expected to have a closed front end design to further optimize aerodynamic performance.

▲ Source: Weibo

In addition, although the car body is covered with "camouflage", it can still be seen that lidar equipment is mounted on the top of the car.

Some netizens boldly gave an "irresponsible" guess through the details of the pictures-at least there are two versions with and without lidar.

The first one is that the roof is equipped with a laser radar, and the wheel hub adopts a hollow Y-shaped hollow shape, as well as a "high-equipped" version of the yellow brake caliper.

The other is that there is no lidar on the roof, and the hub shape is more focused on reducing air resistance than the previous hollow design.

Of course, in addition to configuration, netizens are more concerned about the pricing of Xiaomi Automobile.

After all, Xiaomi can quickly occupy the minds of young consumers by maximizing the cost-effectiveness advantage.

▲ Source: Weibo

In June of this year, Xiaomi’s intelligent AI assistant "Little Love Classmate" made an own goal of "Xiaomi Car Pricing" when answering questions from users.

The head of public relations of Xiaomi Group denied rumors in Weibo: "Xiaomi Auto will be released next year, so how can there be a price now? Xiao Ai’s reply was to grab a report on speculation in 2022. "

However,According to the price of "online transmission", the high-end version may cost 299,000 yuan, and the low-end version is 199,000 yuan..

Xiaomi insiders said that the price will be adjusted according to the market situation next year, and this price may not be the final pricing.

If this price is true, it seems to be a little far from "the first electric car for young people".

▲ Source: Playing electricity 8 Weibo

What we prefer to believe is that Mr. Lei has "persuaded the board of directors overnight".The overall profit margin of Xiaomi’s hardware will not exceed 1%.. As for the profit point, it depends on software services and ecosystem.

In those days, Lei Jun beat down the price of mobile phones by "overnight persuasion", and consumers used high-priced products with real prices.

Therefore, the profit rate of "persuading executives overnight" will not exceed 1%, which makes netizens have the expectation that "good things are about to happen".

Intellectual priority

In fact, in the new energy track, the profit margin of no more than 1% is basically a beautiful imagination.

For any car company, it needs to rely on huge scale effect to achieve it.

The "small profits but quick turnover" often mentioned in the consumer market, if you want to maintain the daily expenses of car companies, I am afraid it is a bit difficult to even "plug your teeth".

Take BYD, the industry’s "profit extreme", as an example.

Some investment banks have done rough calculations. The cost price of BYD’s 2023 Qin Plus DM-i is 99,000 yuan, while the starting price of this model is 99,800 yuan.

This also means that selling a BYD may only earn a few hundred yuan, and the profit rate is even less than 1%.

▲ Source: BYD Weibo

From the data point of view, its net interest rate in the first quarter of 2023 was only 3.64%, even lower than the 7.15% of Toyota, a traditional fuel vehicle company.

As a new energy head brand, this is still the case. It just means,At present, the "model" of hardware comprehensive profit rate in the automobile market is less than 1%, which is really a beautiful imagination..

However, BYD has perfect upstream and downstream industries, and many factors are affecting the profit margin of the brand.

For BYD, the premise of "small profits but quick turnover" is the efforts of cost control such as upstream and downstream connection and mass production, as well as the revenue support of multiple explosions at the same time.

For Xiaomi Automobile, the advantage lies in the sound volume of Xiaomi brand and the cognitive label of "cost performance".

The existence of these stickers made Xiaomi, which sold 33.2 million mobile phones in the second quarter of 2023, still attractive in the eyes of consumers.

▲ Source: New Energy Station Weibo

Nowadays, the automobile market has reached its peak. Whether Xiaomi Automobile can once again come up with a cost-effective "killer" to conquer consumers is another matter.

Some netizens believe that the new energy track may only be low enough to subvert the industry.

In my opinion,Sufficient low price is based on cost control, showing the leading edge of intelligent driving, chips, power batteries and other fields..

Since the new energy track was opened, the price is not the only consideration for consumers to buy, but the better product "intelligence" and user experience are.

In March, 2021, when Lei Jun officially announced that Xiaomi was building a car, he said: "I am willing to put all my reputation in life and personally lead the team to fight for Xiaomi Automobile."

When the mass production of Xiaomi car is just around the corner, will this dream of building a car with Lei Jun’s reputation in life conquer more young people?

We will wait and see.

* Arrangement | Another Ear Review | Gu Xiaohui

This article first appeared on the front page of the brand (ID: ceozhiku)

Five major urban agglomerations explore the road "hydrogen energy" fuel cell vehicles welcome good results

  In the workshop of Beijing Yihuatong Technology Co., Ltd., workers are assembling hydrogen engines. Information photo

  With the implementation of the "double carbon" strategy, the development of China’s hydrogen energy industry has entered the "fast lane", and the transportation field represented by fuel cell vehicles has become an important breakthrough. The reporter of Economic Information Daily recently learned that the construction of five demonstration urban agglomerations of fuel cell vehicles in China has been accelerated, the core technologies have been continuously broken, and the hydrogen energy industry chain has been gradually improved. Under a series of favorable conditions, the delivery and commissioning of domestic fuel cell vehicles ushered in an intensive period. However, it is worth noting that the hydrogen energy industry is still in its infancy, and it is necessary to make efforts in infrastructure construction and other aspects.

  Fuel cell vehicles are intensively put into operation

  Every day, a number of special "green brand cars" will be ushered in at Shanghai Petroleum Qingwei Oil-Hydrogen Co-construction Station, which is the first batch of fuel cell network cars in China that have been put into operation recently. At present, there are only 80 vehicles in this batch, which operate around Hongqiao Airport and are expected to increase to 200 by the end of the year.

  This is a microcosm of the accelerated application of hydrogen energy in China. In August, 2021, the five ministries and commissions jointly issued the Notice on Launching the Demonstration and Application of Fuel Cell Vehicles, and agreed to start the demonstration and application of fuel cell vehicles in urban agglomerations submitted by Beijing, Shanghai and Guangdong. In December 2021, demonstration urban agglomerations of fuel cell vehicles in Henan and Hebei were successively approved, and a "3+2" fuel cell vehicle demonstration pattern was formed nationwide.

  As the leading city of Beijing-Tianjin-Hebei fuel cell vehicle demonstration city group, the starting area of Daxing International Hydrogen Energy Demonstration Zone built by Beijing was completed and put into operation in March this year. At present, the first phase of the Southern District project has also started construction, and it is expected to be completed within this year, expanding the testing, workshop and office space of the park. The second and third phases of the demonstration area are being planned and designed simultaneously to provide space guarantee for the subsequent projects.

  "We have built a perfect ecological chain for the hydrogen energy industry from special policies, industrial alliances, third-party testing and certification platforms, and standard formulation." Ren Juanjuan, deputy director of Beijing Daxing District Bureau of Economy and Information Technology, said that at present, there are more than 1,000 fuel cell vehicles promoted in Beijing-Tianjin-Hebei urban agglomeration as a whole, and nearly 600 vehicles have been promoted in Daxing District, covering various application scenarios such as tourist buses, sweepers and heavy trucks.

  According to the Fuel Cell Vehicle Database released by GGII, from August 2021 to August 2022, that is, the first year of the national fuel cell vehicle demonstration city group, the cumulative sales of fuel cell vehicles in the five demonstration groups were 2590.

  According to the report of Chuancai Securities, under the background of the steady advancement of local policies, the delivery and commissioning of domestic fuel cell vehicles ushered in an intensive period. In the third quarter of 2022, a total of 1,346 fuel cell vehicles were delivered, of which more than 1,000 were put into use in five demonstration urban agglomerations. As a mature field of hydrogen energy application at present, the industrial effect of vehicle is gradually emerging.

  According to the data of China Association of Automobile Manufacturers, the production and sales of fuel cell vehicles also continued to grow at a high speed. In September 2022, the production and sales of fuel cell vehicles were 183 and 202 respectively, up by 18.1% and 16.8% respectively. From January to September, the production and sales of fuel cell vehicles all reached 2,000 units, up 1.7 times and 1.3 times respectively.

  nucleusHeart technology accelerates breakthrough

  In addition to policy support, accelerating the breakthrough of core technologies is one of the important supports for accelerating the demonstration operation of hydrogen fuel cell vehicles.

  On the north side of Beijing Daxing International Hydrogen Energy Demonstration Zone, in the production workshop of Beijing Yihuatong Technology Co., Ltd., on the production line with an annual output of 3,000 hydrogen energy engines, several workers are assembling precision parts, and monitoring the torque and angle in real time through intelligent electric tightening guns in their hands to avoid rework. On the next channel, countless small QR codes are marked on the ground, and robots shuttle back and forth. They can accurately deliver parts to the door through navigation and positioning technologies such as laser and vision.

  "At present, we have formed a comprehensive integrated hydrogen energy industry solution with fuel cell system as the core, and the power of hydrogen energy engine products independently developed and produced covers 30 kW to 240 kW." Bao Jianpeng, deputy director of the production department of Beijing Yihuatong Technology Co., Ltd. said.

  Another domestic hydrogen engine R&D and manufacturing enterprise in the park — — Beijing Wenli Technology Co., Ltd. has also built a series of fuel cell products and their core components through independent research and development, which are not only used in commercial vehicles and construction machinery vehicles, but also extended to non-vehicle fields such as mobile power supply and distributed power stations.

  "Our fuel cell engine technology is relatively mature, and the planned production capacity is 2,000 sets per year, while the air compressor can currently reach the production capacity of 20,000 sets." Zuo Linlin, deputy general manager of Beijing Wenli Technology Co., Ltd., said in an interview with the Economic Information Daily.

  It is understood that there are currently 139 enterprises registered in Daxing International Hydrogen Energy Demonstration Zone, initially forming a perfect hydrogen energy industry system. "The eight core component technologies of hydrogen fuel cells have basically achieved domestic autonomy and are still being iteratively upgraded." Ren Juanjuan revealed.

  Business people including Zuo Linlin have also felt this change in practice. In the early years, most of the key components and materials of hydrogen fuel cell vehicles were imported from abroad. Now, except for some products such as power semiconductors, the parts purchased by the company have basically been localized, the supply speed has been further accelerated, and the cost of key raw materials has continued to decline.

  Advanced layout of infrastructure

  As a key part of the hydrogen energy industry chain, the role of infrastructure construction can not be ignored.

  Daxing International Hydrogen Energy Demonstration Zone has the largest daily hydrogenation station in the world, with 8 hydrogenation machines and 16 hydrogenation guns, with a daily hydrogenation capacity of 4.8 tons, and about hundreds of hydrogen energy vehicles come here for hydrogenation every day. Hydrogen from the hydrogen refueling station can also be directly transported to the hydrogen-related testing center with an area of 1,500 square meters through pipelines.

  According to the data of the National Energy Administration, by the end of June, more than 270 hydrogen refueling stations had been built in China, accounting for about 40% of the global total, ranking first in the world.

  However, compared with the promotion of hydrogen fuel cell vehicles, the guarantee of hydrogen energy replenishment is still insufficient. "At present, our main limitation is infrastructure. If the hydrogen refueling station can keep up, the fuel cell will usher in an explosive growth." Zuo Linlin said.

  The reporter noted that at present, many places have issued plans to support the development of hydrogen energy industry, and infrastructure construction is one of the key points. For example, at a recent press conference, Tang Wenkan, deputy director of the Shanghai Economic Information Commission, revealed that a special plan for hydrogen refueling stations will be introduced, and the layout will be moderately advanced. In 2025, more than 70 hydrogen refueling stations of various types will be built and put into use to achieve full coverage of key application areas.

  During the "14th Five-Year Plan" period in Guangdong Province, 300 hydrogen refueling stations were built, including over 200 demonstration urban agglomerations. The financial subsidies for the construction of hydrogen refueling stations at all levels can reach up to 5 million yuan. Beijing will give 5 million yuan and 2 million yuan of fixed construction subsidies to hydrogen refueling stations built (including reconstruction and expansion) within the administrative area according to the rated working capacity of compressors of not less than 1000 kg and 500 kg in 12 hours respectively.

  Insiders pointed out that the hydrogen energy industry is still in its infancy, and the problems restricting development such as technology, cost and infrastructure are gradually improving, but it is expected that a major breakthrough will be achieved after 2025. The report released by Kang Yong, chief economist of KPMG China, shows that hydrogen energy is expected to take the lead in commercialization in the transportation field; Green hydrogen production, localization of key materials of hydrogen fuel cells and equipment of hydrogen refueling stations will become hot tracks in the hydrogen energy industry; The regional industrial layout of hydrogen energy has been rapidly formed.

Talking about the development of hydrogen energy, the second international fuel cell vehicle conference was held in Rugao

  CCTV News:On November 9th, the 2nd International Fuel Cell Vehicle Conference was successfully held in Rugao, Jiangsu. The conference was hosted by International Hydrogen Fuel Cell Association (to be established) and China Automotive Engineering Society, and was undertaken by Nantong Municipal People’s Government and Rugao Municipal People’s Government. Nearly a thousand political elites and industry giants from more than 20 countries and regions attended the meeting.

  At the opening ceremony, Deputy Director of the High-tech Development and Industry Department of the Ministry of Science and Technology continued to read a congratulatory letter from Vice Chairman Chinese People’s Political Consultative Conference, Chairman of China Association for Science and Technology and Minister of Science and Technology Wan Gang. The congratulatory letter emphasized the strategic position and important role of developing hydrogen fuel cell technology in implementing the strategy of new energy vehicles and realizing the transformation and upgrading of the automobile industry. It also emphasized that the development of fuel cell vehicles must take the road of "innovative development and systematic promotion", and "cooperation, synergy and win-win" will be the fuel cell vehicle technology and industry for a long time to come. Fu Yuwu, Chairman of China Automotive Engineering Society, Chang Hexi, Secretary of China International Economic and Technological Exchange Center of Ministry of Commerce, and Deputy Director Guo Bie of the United Nations Development Programme Representative Office in China attended and delivered speeches.

  At present, environment and energy are common challenges facing the whole world. Hydrogen energy has become an important choice for international energy reform because of its ubiquitous and clean nature, and it is also the main direction of transportation energy transformation. Since the beginning of this year, several developed countries have announced the timetable for traditional fuel vehicles to withdraw from the historical stage, and well-known foreign automobile manufacturers have also acted accordingly. As one of the leading countries in the layout of new energy vehicles in the world, China has given sustained and high-intensity support to new energy vehicles, including fuel cell vehicles, in research and development, industrialization and application, and it is clear that mass production and large-scale demonstration application of fuel cell vehicles will be realized by 2020. In this context, the theme of the conference was "Integrated Development and Industry Win-Win". Experts and scholars from Dalian Institute of Chemical Engineering, Shenhua Group, SAIC Motor, Anglo American Resources, Hyundai Motor, Great Wall Motor and Honda Motor of Chinese Academy of Sciences shared and exchanged the latest development achievements in the field of fuel cell vehicles, and jointly discussed the commercial application of fuel cell vehicles.

  On the theme of "Rugao Hydrogen Energy and Fuel Cell Development and Application Practice", Chen Xiaodong, secretary of Rugao Municipal Party Committee, made a conference exchange. He said that Rugao is the only longevity town in the world located in an economically developed area, and the green ecology is Rugao’s greatest wealth, greatest advantage and biggest brand, and the hydrogen energy industry is highly compatible with Rugao’s green ecological concept. Since meeting hydrogen energy for the first time in 2010, Rugao has continuously paid attention to and developed hydrogen energy, and regarded the hydrogen energy industry as the key development industry in the "Thirteenth Five-Year Plan", mainly because the expectation of the development of hydrogen energy industry has strengthened Rugao’s confidence and determination to develop hydrogen energy, and the strategic consideration of future development has determined that Rugao must plan ahead and plan ahead. The affirmation and support of provincial and municipal leaders for Rugao’s hydrogen energy industry has increased the courage and motivation to move on. In recent years, Rugao has devoted itself to the research and development of hydrogen fuel cell technology, promoting the integrated development of fuel cells and automobiles, compiling a roadmap for the development of hydrogen energy in Rugao, demonstrating the application of fuel cell products, participating in the research and formulation of fuel cell technical standards, promoting the construction of fuel cell testing centers, researching and publishing the China hydrogen economic development index, and accelerating the implementation of hydrogen production projects, and has successively owned Nantong Baiying Energy, Zehe New Energy, Nantong Yaman, Shenhua Group, Jiangsu Qingneng and Nantong Ansi.It has become an area with early development layout of hydrogen energy and fuel cell automobile industry and high concentration of industrial chain enterprises in China. He said that in the future, the United Nations "hydrogen economy demonstration city" will be promoted as the starting point, and the national "first batch of hydrogen energy industrialization demonstration bases" will be the goal, and a good ecosystem for the development of hydrogen energy and fuel cells will be built with all efforts to explore the way for the politics, production, learning and research of the international hydrogen energy industry.

  In the high-level interview session, under the auspices of President Zhao Fuquan of Tsinghua University Automotive Industry and Technology Strategy Research Institute, Ma Jinhua, member of the Standing Committee of Rugao Municipal Committee, Xu Guo, member of the Standing Committee of Foshan Municipal Committee, Hehe Dayang, head of Toyota Technology, academician of China Academy of Engineering, Li Jun, chief engineer of China FAW Group Corporation, Mai Kaiwen, CEO of Ballard, Bruno Forget, President of Hydrogen Energy Company of Liquefied Air Division, Shouzhi Fujimoto, Minister of Hydrogen Energy Division of Iwatani Industry, and other political and business representatives. From the aspects of fuel cell and fuel cell technology, capital, policy and infrastructure, this paper comprehensively analyzes the problems, obstacles, solutions and development suggestions encountered in commercialization, and discusses how to jointly promote the commercial application of fuel cells.

  The conference lasted for 2 days, and on the second day, there were 4 special sub-conference venues to discuss and exchange topics such as "Market Application of Hydrogen Fuel Cell Technology", "Development and Application of Hydrogen Production and Hydrogen Storage Technology", "Fuel Cell Stack and Key Parts" and "Standards, Regulations and Testing Technology".

  The conference adopts the way of exhibition, paying attention to the on-site experience and interaction of the delegates. The latest fuel cell vehicles, such as Toyota, Hyundai, Honda and SAIC, were displayed centrally outside Rugao Automobile Culture Center, and at the same time, test rides and test drives were carried out. The delegates also went to Nantong Baiying Energy, Shenhua Hydrogen Station and other enterprises in Rugao Development Zone for technical visits.

Liars stare at the Tik Tok card collection platform to remind them not to be fooled.

  As the Spring Festival is approaching, many platforms have launched the activities of collecting cards and redeeming red envelopes, and the exchange of cards such as Fuka and Zanka among friends has also become the current trend. Unexpectedly, some scammers are also eyeing this "market". A few days ago, many netizens reported that in the process of collecting Tik Tok gold cards, they wanted to spend money to buy one from others because the gold card corresponding to the word "Fa" was not received, but as soon as the transfer was made, the other party was blacked out and lost contact. In response to this situation, the Beijing Youth Daily reporter learned from Tik Tok yesterday that it is not reliable to resell gold cards online, and the card collection page exposed by scammers is not consistent with the actual situation. "After the cards are collected, the buttons will change, so don’t be fooled."

  Weibo broke the news.

  Buying a Tik Tok "hair" card meets a liar

  The reporter of Beiqing Daily noticed that according to the introduction of related activities in Tik Tok, the top 1,088 people collected five gold cards corresponding to each word of "Make a fortune in China", and they could get a 10,000-yuan koi fish red envelope. As of 15: 30 on January 18th, 319 people had collected their gold cards.

  Wang Wei (not his real name), who lives in Hainan, saw someone posting the Tik Tok Card Collection page in Weibo on the 17th. The screenshot shows that the other party has collected six "Fas". As it happens, there is only one "hair" missing from the card I collected, so I contact the other party actively, hoping that the other party can share a "hair" with me. After Wang Wei passed the consultation in Weibo, the other party said that "fat" was rare and there were many people who wanted it. If they really wanted it, they needed to pay some money. After that, the two parties agreed that Wang Weixian would transfer money to 300 yuan, and the other party would share the card before giving it to 200 yuan, and added WeChat to each other to facilitate contact. However, after Wang Wei transferred money to 300 yuan via WeChat, the other party repeatedly shirked it on the pretext of poor signal on the road, delayed sharing the card, and completely blacked out Wang Wei after Wang Wei proposed to report to the police, and lost contact from then on.

  Wang Wei said that he had consulted the local police, but it was difficult to file a case only for 300 yuan’s losses. Therefore, Wang Wei left a message at the bottom of the other party’s Weibo that night, exposing the scam, hoping to prevent others from falling for it as much as possible. In addition to Wang Wei, many netizens also reported encountering similar scams: "I just got cheated by Tik Tok’s card issuance for 100 yuan, suffocating." "I was cheated by 30 yuan, and I didn’t have much money, but I was still angry."

  Netizen analysis

  10,000 yuan red envelope makes the competition more intense.

  In fact, many netizens are busy collecting blessings and praises. Compared with Alipay’s activities in Five Blessingg, why is Tik Tok’s "Year of Making a Rich in China" so popular that it is targeted by scammers?

  Meng Xi (pseudonym), who has participated in such activities for several years in a row, told the reporter of Beiqing Daily: "This year, Alipay, Tencent News, Aauto Quicker, Tik Tok and other platforms have activities, and it is still uncertain how many red envelopes other platforms will receive after collecting cards. Grab ‘ according to previous years; Dedication ’ Experience, the amount of red envelopes after the collection is not too high. In contrast, Tik Tok’s activity is to explicitly promise that the top 1,088 collected users will get 10,000 yuan in red envelopes, which is relatively large, and they have to be ahead of so many netizens in the country, so the competition is fierce, and some people are even willing to spend thousands of dollars to buy the most scarce ‘ Send ’ Card. "

  Journalist experience

  Claiming to be "delivered" but still charging.

  According to netizens, among the five gold cards in Tik Tok’s activities, the word "Fa" has the lowest probability. Many people are stuck in this card, and most scammers cheat on the pretext that they have extra "Fa".

  The reporter of Beiqing Daily searched yesterday and found that in the user comment area where they have already exposed their own redundant "hair" cards, many netizens left messages saying that they want to buy one. The reporter of Beiqing Daily contacted Mike (a pseudonym), one of the users who claimed to have extra cards. The other party said that he had an extra one, "which can be given to the right person at random".

  After the reporter of Beiqing Daily contacted his private letter, Mike said that there are too many people who want this card, and it depends on sincerity to decide who to give it to, and said, "You make a price first." When the reporter of Beiqing Daily offered to go out to 300 yuan to buy a card, the other party quickly sent a two-dimensional code for collection, requesting to transfer money first. When the reporter of Beiqing Daily asked "What if you don’t give the card if you give the money", the other party suggested that you can turn half first. The reporter of Beiqing Daily rejected this suggestion and asked the other party to leave a contact information that can ensure that he can be contacted, so as not to find someone when it is dark.

  After that, the other party sent a QQ account as a guarantee, and asked the reporter of Beiqing Daily to transfer money as soon as possible after adding him as a friend. The reporter of Beiqing Daily found that the relevant personal information in the QQ account it provided had been hidden, and the WeChat account associated with the account showed that "the account status was abnormal and could not be displayed".

  Tik Tok reminded.

  The page buttons will change after the cards are collected.

  The reporter of Beiqing Daily noticed that the gold card collection page provided by Mike showed that the cards he had collected ranged from 2 to 10, and the rest were consistent with the pages of users who had not collected all the cards. Some netizens suggested that if five cards have been collected, the red button "Increase the number of cards drawn immediately" at the bottom of the page should be changed into other words, and it is suspected that there are many screenshots of "hair" pages on the Internet. Some netizens reminded me that "10,000 yuan has to be sold in hundreds or dozens, and people are trying to figure it out." It is not credible when you listen. "

  Yesterday afternoon, the reporter of Beiqing Daily learned from the Public Relations Office of Tik Tok that according to the activity setting, users will automatically enter the stage of collecting diamond cards after collecting all the gold cards, and the page buttons will change accordingly. At the same time, Tik Tok’s public relations stressed that at present, the platform has released rumors about the online reselling of gold cards. "Remind everyone, don’t trust those online ‘ Selling cards ’ Or ‘ Cheats for selling flashcards ’ All the people are fake. "

  Text/reporter Kong Linghan Coordinator/Jiang Wei

China’s game users exceed 600 million. How should games convey correct values?

  In the days of epidemic prevention at home, many people rely on playing games to relieve their boredom. An industry report shows that in the first quarter of this year, the "home economy" represented by online games broke the time and space restrictions, enriched the digital cultural life and became one of the industries that rose against the trend.

  Undeniably, online games have a huge market in China. According to the report released at the 2019 China Game Industry Annual Conference, the number of game users in China has increased from more than 100 million to more than 600 million in the past decade, and games are becoming a more mainstream social way and cultural demand. Our attitude towards games should not simply and rudely say "no", but try to make it bring more positive effects to our lives.

  Application scenarios are more diverse.

  During the Spring Festival this year, an epidemic prevention popular science game "Eliminating Coronavirus" quickly gained the love of netizens as soon as it was launched. For every ordinary person, mastering scientific epidemic prevention knowledge and skills is the greatest support for epidemic prevention work, and this way of playing games to support epidemic prevention shows us that games, a purely recreational activity, can also be given more positive social value. As Cheng Wu, vice president of Tencent and CEO of Tencent Pictures, mentioned in an internal letter issued during the brand upgrade of tencent games: "Our attitude towards games determines the width of future industries and the temperature of future games."

  In fact, today, games have become one of the favorite and most accepted forms of entertainment for hundreds of millions of young users. The values of a phenomenal game work are likely to affect the growth of a generation. This also puts forward a realistic requirement for game developers, that is, how the game conveys correct values to users, especially young users.

  Tencent, which has created explosive games such as the glory of the king, launched the "Dream Pursuit Plan" two years ago, with functional games as the starting point, hoping to explore more value and application of the game. Cheng Wu said that the existence scene of games is no longer limited to entertainment, but has been widely used in many fields such as education, medical care and public welfare, providing brand-new solutions for many social problems.

  For example, game developers are trying to integrate boring learning into games. This game can completely record most of each student’s operations in the game process like a video recorder. The guardian can use it to check the actual operations of the students in the game and replay their game process like a movie. Together with the game log written by the students, the final game report, interviews, observation materials and other materials, the students can be deeply and comprehensively analyzed.

  Games can also be used in health recovery. In foreign countries, a smoking cessation game was once very popular. On the one hand, it can help people receive all kinds of information continuously for days, weeks or even months in an entertaining way, thus gradually changing people’s healthy behavior. On the other hand, reward correct behaviors (such as taking medicine on time) and encourage players to compete with others to see who has changed the most (such as losing weight). By monitoring and comparing the progress of ourselves and others, we can help people to strengthen exercise, improve their diet, relieve depression and better control the symptoms of diabetes or asthma.

  The book Gamification Thinking: A New Force to Change Future Commerce says: Human beings will face a prospect of gamification. Games are not only a fun for a group of people to indulge in, but also a medium for human beings to express themselves and create meaning in the future, which is one of the foundations of the next generation of human civilization. He also pointed out that in the future, entertainment will be gamified and education will be gamified.

  In this regard, experts believe that scholars and game developers need to work together to make the best games. The "best" here should not only be "fun", but also make the game works play an entertaining role, which not only brings joy to players, but also enables them to gain growth strength from it.

  Especially for young users, game developers should pay more attention to studying how to integrate the essence of Chinese cultural values such as patriotism, honesty and friendliness into game development, into specific gameplay and game interaction, and subtly influence the growth of young people in an entertaining way. According to insiders, this is a challenging but very meaningful undertaking.

  Nourish creation with traditional culture

  The game can also be done with connotation, cultural taste and popularity. In recent years, Tencent cooperated with the Forbidden City to create a small game called "Forbidden City: Pocket Palace Craftsman", in which more than 1.5 million young people "built" the Forbidden City; Netease’s "Fantasy Journey to the West" computer version, in cooperation with all-brand products of "Journey to the West" and Dunhuang Museum, through the game, players can feel Dunhuang culture and the beauty of nine-color deer and flying without leaving home. An excellent game product can carry more excellent culture, enhance people’s cognition and taste of the game, and then subtly influence the world outlook, outlook on life and values of players, especially teenagers.

  In the game circle, the charm of China’s classic literature is also fully released: the games with the themes of Three Kingdoms, Journey to the West and Martial Arts have gained a certain market in the Chinese cultural circle. "Game+Culture" is promoting the organic integration of traditional culture and trend culture, and making traditional culture rejuvenate in the Internet age.

  Those young people who love domestic animation will also have the opportunity to play their favorite animated characters in a game. In recent years, Migu Entertainment has actively supported and promoted the development of domestic IP. At present, it has been authorized by more than 500 high-quality national IP of Shanghai Meiying Factory, including classic IP such as Make a scene in Heaven, Gourd Baby, Black Cat Sheriff, Lotus Lantern, The Legend of Heroes in Sui and Tang Dynasties. In the words of Feng Lin, general manager of Migu Interactive Entertainment Co., Ltd., it is not only the cultural responsibility that an enterprise should undertake to make Guoman IP shine. In fact, once the cultural values of a large number of domestic classic IPS are fully excavated, everyone can become the beneficiaries of the development of the game industry. To do this well, we need a group of creative and dreamy developers to jointly explore the value of IP, so that games can work together with animation, film and television, literature and other businesses to jointly create a cultural IP that young people love.

  With the development of game industry and technology, the influence of games is also rising. In the past, the game relied heavily on other entertainment industries, and the methods of drawing materials from film and television dramas and IP adaptation almost ran through the whole game history. However, with the maturity of the game itself and the expansion of its influence, the current game began to be exported to other entertainment industries, and the number of film and television dramas with the theme of games gradually increased. These film and television dramas usually make some divergent adaptations or imaginations of the games, and expect and describe the future games in their own way.

  Liu Wei, president of Giant Network Technology Co., Ltd. believes that online games have transcended regions and become an international interactive "language" because of their Internet attributes. It can be said that online games have certain development potential in cross-cultural communication. An online game product bearing excellent culture can introduce the story of China and the image of China to the world, and also let the world know about China.

  How to subtly transmit more and better Chinese culture in a form acceptable to overseas users? In fact, industry management departments have made explorations. For example, the "China National Online Game Publishing Project" has increased its support for game products with profound Chinese traditional culture connotation; In recent years, some research and development of "art games" reflecting China’s traditional aesthetics have also received considerable attention.

  Install a "firewall" for teenagers

  In China, few parents support their children to play games. Many families regard games as a scourge, and equate playing games with doing nothing and playing with things. However, it is undeniable that with the popularity of mobile phones and electronic devices, the age at which teenagers in China first come into contact with online games is getting younger and younger.

  "Gamification is an irreversible trend of today’s social development, which is an unchangeable fact in the era of artificial intelligence." Huan Wang, principal of Beijing Shijia Primary School, suggested that parents should treat the role of video games in the growth of teenagers objectively and rationally. Try to avoid the induction of bad factors in the network and let children "live in harmony" with video games. She suggested that parents go through the process of playing games with their children and listen to their voices and favorite content. On the premise of empathy, parents will recommend games suitable for children from the perspective of adults.

  The parents of a high school student told reporters that the game itself is innocent, and the key is to guide children to establish a rational "game view." At present, the state’s supervision of online games is increasing. No matter what kind of games, it is required to embed anti-addiction system, strengthen the protection of minors and teenagers, and provide them with a healthy atmosphere of education and fun. At the end of 2019, the State Press and Publication Administration issued the Notice on Preventing Minors from Indulging in Online Games, which gave game manufacturers clearer guidance. Before the end of May, tencent games will implement new regulations for its 80 games, including "the glory of the king" and other products, strictly implement the real-name system of online game accounts, control the duration and consumption amount of minors’ games, and further explore the application of "face recognition" technology.

  Installing a green "firewall" for the online world of minors is not only the aspiration of parents, but also a systematic challenge faced by the whole society, and it is also an important proposition that the game industry needs to overcome. Experts believe that, on the one hand, from product design to thinking mode, game developers have the responsibility to carefully research and develop, scientifically build, pay attention to increasing culture and education, and spread mainstream values. On the other hand, it is necessary to correctly guide young people to establish a correct concept of games, rather than protecting them by banning games.

  In recent years, e-sports has gradually become a formal major, appearing in the curriculum of some colleges and universities. In literary and artistic works, with the popularity of film and television works reflecting the e-sports industry such as Full-time Master, Dear Love and Love O2O, the e-sports industry has gradually penetrated into people’s lives and is no longer excluded.

  With the rapid development of the e-sports industry, many new professions have emerged: e-sports anchors, professional players, data analysts, etc., including the recently popular e-sports sparring trainer, who plays games with people for a fee and has become a "new rice bowl" for many young people.

  In the face of such a young and energetic generate, tradition and innovation blend, many young people regard it as the stage of their dreams. With the all-round development of the game animation industry, it is also an urgent need for the development of the animation industry to cultivate compound talents with perfect combination of animation creativity and technology. In this case, both families and society need to strengthen positive guidance, so as to promote the better development of the whole industry. (Economic Daily China Economic Net reporter Jiang Tianjiao)

Animation: Beyond Entertainment and Accompanying Growth

  Guangming Daily reporter Yang Sa

  Animation is an important part of most people’s childhood memory and growth.

  Cartoons are a way for some parents to "kill time" for their children.

  Cartoons will inadvertently shape children’s value orientation and behavior, and the importance of children’s growth is self-evident. This "June 1st", let’s talk about how to make children watch cartoons better and see better cartoons — —

  Recently, Jiangsu Consumer Protection Committee (hereinafter referred to as "Consumer Protection Committee") conducted a survey on the consumption safety of minors in the animation field, and found that 1,465 problems were sorted out in the 21 cartoons surveyed, mainly focusing on terms, scenes, plots and so on. For a time, it caused a heated discussion among netizens. Some people think that some cartoons do have a lot of content that is not suitable for children to watch, and it is urgent to find out. Others think that cartoons have little influence on children and should not be made a fuss.

  Why do cartoons have these "problems"? According to Song Lei, director of the development research department of China Animation Group, the so-called "young" cartoons for children are the most difficult to do. "It needs to be supported by a strong theoretical basis of chromatics, acoustics and psychology, and our domestic ‘ Younger children ’ Many cartoons are written by writers simply according to their own preferences, and the directors simply shoot according to their own ideas, so there will be various inappropriate languages, actions and plots investigated. "

  In the museum, children participated in the activities of learning "archaeology" to welcome "June 1". Photo by Sun Zhongyu/Bright Picture

  The young pioneers’ joining ceremony. Xinhua news agency

  1. The plot is green and healthy, which can cultivate aesthetic sentiment and see the world with imaginative eyes — —

  Children’s cartoons should meet three levels of needs.

  When his son was four or five years old, He Li (a pseudonym) found that he especially loved watching fighting cartoons, and usually used toys to imitate the scenes in cartoons. Referring to the impact of these fighting scenes on her son, He Li is "not very worried". She is more worried that the simple setting of cartoons will make her son "stupid". "Many cartoons have presuppositions, assuming that the world should be like this, but it is not. There are many possibilities in the world. And this kind of cartoons are all the same routine, and I feel that my cognition of children is not very good. " He Li said.

  Zhong Xiaolin, an associate professor at the School of Primary Education of Capital Normal University, often watches cartoons with children in kindergarten. In her view, cartoons are related to aesthetic education, moral education, and education of life experience and common sense. Zhong Xiaolin is very concerned about the sense of lines in cartoons. "For example, in the 1960s, Shanghai Fine Arts Studio’s" Make a scene in Heaven ",its overall color matching is very particular, and the lines of characters are also very soft, all with radian lines, which are very aesthetic. If some characters in cartoons have sharp lines, the message that may be conveyed to children is not so harmonious. "

  "Moral education in cartoons not only refers to the value orientation of the overall content, but also is reflected in the speech acts of animated characters in many cases. For children before the age of 5, black and white characters are more conducive to their acceptance. What is wrong is wrong, and what is good is good. If the role is designed to be too complicated and vague, it is not conducive to children of this age to distinguish right from wrong. " Zhong Xiaolin said.

  However, Zhong Xiaolin also said that sometimes it is difficult to judge that an animation is bad from individual bad pictures. "Maybe there is a plot in which a child bullies another child. What is important is what kind of influence this behavior has brought to the bullying child. If children who bully others find that they have no friends, they can educate children who watch cartoons and let them know that bullying has bad consequences. However, if there is no positive value guidance after bullying, such cartoons are definitely not good. "

  Different parents will pay attention to the different characteristics of cartoons. How can it be regarded as cartoons suitable for children? In this regard, Song Lei pointed out that children’s cartoons should meet three requirements: "The first level is safety. The plot should be green and healthy, the action should not have imaginary violence elements that can be easily imitated, the sound should not be big and small, and the light color should not flash too fast. The second level is beauty. This kind of beauty should meet the psychological needs of children, and it has aesthetic feeling in character design, prop design, scene design, sound design and so on, which can cultivate children’s aesthetic sentiment. The third level is creativity. Animation is an art of imagination, which should be fully creative in plot structure and world outlook structure. Look at the world with imaginative eyes. The screenwriter of children’s animation needs to make the plot develop beyond expectations but reasonably from the perspective that children can accept. I heard many primary school students complain that some cartoons are too ‘ Naive ’ Yes. This kind of ‘ Naive ’ In fact, there is no creativity and no imagination. "

  2. Social cognition can’t keep up, creative consciousness can’t keep up, and grading won’t have a good implementation effect — —

  The animation grading system needs to be gradual.

  In the investigation of Jiangsu Consumer Protection Committee, 828 parents, accounting for 80.7%, asked whether the screening scale of cartoons in the market needed to be further strictly controlled. For the introduction of the animation grading system, 562 parents expressed great support, accounting for 54.8%; 389 parents expressed their support, accounting for 37.9%.

  Animation grading system refers to the classification of different audiences of animation works according to their age groups, and stipulates the corresponding broadcast range, broadcast time and audience for different levels of animation works.

  In order to allow people of all ages to watch suitable cartoons, there was also public opinion that the cartoon grading system should be adopted. At the National People’s Congress in 2018, Wang Jiajuan, a deputy to the National People’s Congress and a teacher of Liaoyang No.1 High School in Liaoning Province, pointed out that in order to attract more people of all ages to watch, some cartoons were mixed with some violence and vulgarity, but they could attract high-age audiences. She called for the implementation of a grading system for domestic cartoons, so that children can learn real knowledge in the process of watching cartoons, develop a correct outlook on life and values, and give children a happy and healthy good work, not just satisfying temporary entertainment.

  In this regard, Zhong Xiaolin believes that cartoons need to have a bottom line, and those that violate socialist core values, laws and basic family ethics must not be included. If the cartoons are graded, the objects should also be considered. For example, the cartoons watched by children of different ages, such as preschool, lower primary school and middle and high primary school, should also be differentiated. From the content, value guidance, music, picture color and other aspects, we need to have certain indicators to measure.

  "It is an international practice to implement hierarchical management of cultural content products, which is the general trend in the long run. Establishing a grading system will not only help us to protect children in the domestic cultural market, but also help our products to connect with the international market and make children’s animation works that are more in line with international needs and can go overseas. " Song Lei said.

  However, Song Lei maintains a cautious attitude towards the grading system. "The establishment of a grading system will not happen overnight. First, its policy cost is relatively large. The upgrading of hardware and software related to classification and the popularization of knowledge all require huge investment. Second, its implementation effect depends on the overall level of China audience’s cultural quality. Parents call for grading, but a few parents really know what grading is and how many grades it is divided into. How to guide children to recognize grading? From the enterprise level, do you understand the characteristics of works of different levels and have the ability to create works of various levels? I’m afraid it’s difficult. It is very likely that the government has promoted it, but the social cognition can’t keep up, and the awareness of creation can’t keep up, so it won’t have a good implementation effect. "

  In the absence of grading system, how to ensure that cartoons can have a positive impact on children? "The grading system should be gradual. First, popularize the knowledge of classification and classification, encourage and guide enterprises to create classified works without classification, and the audience will watch them in classification. When the overall social cognition reaches the requirements of the grading system, the creative ability of enterprises reaches the level required for grading, and then it is fully rolled out, perhaps the effect will be better. " Song Lei thinks, first of all, we should work hard on the theme. Create more works on the themes of Chinese excellent traditional culture, revolutionary culture and advanced socialist culture, and subtly sort out the cultural identity and cultural self-confidence of children by the theme content. Secondly, we should consciously implant the value orientation. Let children experience truth, goodness and beauty by watching animation. Finally, let the animated characters play the role of behavior demonstration. Children can easily imitate the language and actions of characters in animation, so we should give full play to the behavior demonstration function of animated characters. Sometimes, if animated characters say two more words of "thank you" and "sorry", it may make children develop the habit of being polite to others. On the contrary, if animated characters have impure language and rude behavior, it is easy for children to be adversely affected.

  3. The "hands-off education" of "shaking the phone" can make parents save effort, but it cannot guarantee the efficiency of children’s information reception — —

  Parents need to deal with the relationship between customs control and children’s independent choice.

  "Under what circumstances will children be allowed to watch cartoons?" According to the survey results given by Jiangsu Consumer Protection Committee, more than half (50.9%) parents checked the rewards for their children who have other things to attend to and spare time after school, and 45.6% parents allowed them to distract their children when they were noisy. This kind of "mobile phone-throwing" "hands-off education" undoubtedly saves parents energy, but it cannot guarantee the efficiency of children’s information reception.

  This phenomenon has also been confirmed by Zhong Xiaolin. She found that in most families, if cartoons are used as a family learning method, it is a spontaneous, observation-based and infiltration learning method. "So this kind of daily learning method basically fails to see parents’ purposeful and conscious educational design. In the playful learning, the child is in the stage of relaxation, and absorbs the information conveyed by cartoons with the interest accumulated slowly in his own life. "

  What Zhong Xiaolin doesn’t quite agree with is that parents make too many purposeful, planned and lead-in designs and settings for their children to watch cartoons. "Cartoons can be used as children’s free time, positioning cartoons in the family’s entertainment life, and children can also learn during such entertainment time." Zhong Xiaolin said. "And as children learn and grow from infancy to primary school, they will gradually form their own appreciation. From this perspective, children should have more autonomy in what kind of cartoons they watch."

  "But what parents really need to do is to check the periphery of cartoons." Zhong Xiaolin believes that in the scene where parents and children watch cartoons, it is better to take a more compromise approach. It is necessary to respect the children’s choices and give positive guidance. What Zhong Xiaolin often takes is to watch with the children. For example, the characters in cartoons have violent words and behaviors, and Zhong Xiaolin will patiently say to the children, "Is this yelling very noisy? Is it uncomfortable to listen?" That means this behavior is wrong. " "Fade the bad influence to children in time" is what Zhong Xiaolin called "participatory intervention".

  "Parents need to deal with the relationship between the control and the children’s independent choice, and properly guide the children so that they can re-recognize and re-learn the behavior scenes presented in cartoons. This is how the most natural family education happens. " Zhong Xiaolin said.

  Guangming Daily (13th edition, June 1, 2021)

Moral cultivation determines the therapeutic effect? On how the ancients in China recognized diseases from novels.

Recently, due to the outbreak of pneumonia in Covid-19, its virus source has been traced back to wild animals, so even the eating of game in A Dream of Red Mansions and the illness of the characters in the novel have attracted some people’s attention. Although scholars can’t see any connection between eating game and getting sick from combing the relevant contents of A Dream of Red Mansions, it also leads me to think about another more common problem of correlation.
In China’s ancient novels, the writing about people’s illness and treatment is often not a purely pathological or medical treatment problem, but inextricably intertwined with people’s moral cultivation.
As mentioned in the "Speech" article of the early novel Shi Shuo Xin Yu, a child in the Western Jin Dynasty went out to ask for medicine because of his father’s malaria, and some people sarcastically said to his father, "How can such a noble gentleman ("Ming De gentleman ") suffer from such a bad disease? The child responded quickly and replied: it is specially designed to harm the gentleman, so it is called a bad disease! Although such an answer is quite witty and textbook-style, on closer examination, the child’s answer belongs to the concept of stealing and changing the identification of a gentleman into the identification of a disease. But the reason why the child had to steal the concept was because he couldn’t refute a social consensus at that time, that is, he thought that a gentleman could resist the attack of disease by virtue of his own moral cultivation.
With the thought of karma deeply rooted in people’s hearts, people in ancient times have become accustomed to thinking that personal moral losses will not only make diseases invade themselves, but also affect their children. Conversely, relying on people’s moral cultivation can also produce mysterious healing power for diseases. At that time, there was an article in the strange novel Xuan Yan Ji, which was quite representative. The novel writes:
The Zhou family has three sons, and they can’t speak. One day, someone came to beg for a drink, heard the voice of his son, asked him, and it was true. The guest said, "You have sinned, but you can still think about it." Zhou Yi’s words are very strange. For a long time, it is a cloud: "I don’t remember my sins." The guest said, "Try to think more about your childhood." When I entered the room, I ate my food, and when I went out, I said, "When I remember a child, when there is a swallow’s nest in the bed, there are three children in it, and the mother still feeds it, so I can eat it out and raise my hand under the house; Refers to the nest, the swallow also exports to bear. And take three thistles and swallow them each, both of which are dead. When the mother returns, she doesn’t see her son, she mourns and goes away, and she always regrets herself. " The guest turned into a Taoist, saying, "Since you know that you regret it, your sin is now removed!" I heard that his words were Zhou Zheng, that is, I did not see the Taoist.
Here, the description of the causes of Zhou’s three sons’ natural dumb diseases is completely the punishment of Zhou’s killing behavior in his childhood, and once Zhou has repented, the children’s diseases will be cured without medical treatment. Although religious moral principles play a dominant role in the novel, we can’t ignore the role of different levels of cognitive structure of different living beings. Because Swallow, Zhou’s family and Taoist belong to three different levels of the cognitive world, Zhou can easily fool Swallow into swallowing Tribulus, but he can’t understand why his three sons are dumb. Only when the Taoist priest above his cognitive level came to enlighten him did he raise his cognition to a new level and make him sincerely regret his past. That is to say, only when Zhou can realize the far-reaching consequences of his actions, the cognitive limitation of swallows is no longer a limitation for people, and people also raise their cognitive level to the height of people who are enlightened. The novel shows that the so-called differences in the cognitive level of the three levels essentially depend on the actions of people at the middle level, and the plot conflict developed from people’s cognitive conflict constitutes the moving power of art.
In this way, the novel suggests that the behavior of the characters in the novel has unpredictable consequences, which makes people feel moral awe of all things in nature, making this novel have extensive metaphorical value.
Of course, even if the value of this novel can be understood at the metaphorical level, we can’t ignore that there is a defect in the process of its plot development, that is, the natural mechanism of human life is basically ignored, and the disease problem is completely related to human religious morality, which shows that such an artistic vision, although it has a broader thinking beyond the role of life, is too simple and rough precisely because it overemphasizes the moral force and ignores the writing of the life mechanism itself.
In contrast, the writing about medical diseases in A Dream of Red Mansions is far more comprehensive and in-depth. On the one hand, of course, it is a million words long, which makes it possible to show the panoramic life of the characters; On the other hand, it is also the author who has a more dialectical understanding of the relationship between medical treatment and morality.
For example, at the beginning of the novel, it is said that Jia Rui died of illness, which is of course due to repeated teasing by Wang Xifeng, which leads to cold and illness, but it is also directly related to his own indiscretion and uncontrollable desire. In this sense, "Feng Yue Bao Jian" plays an admonishing role in the moral cultivation of the world. And then continue to write Qin Keqing, Qin Zhong’s untimely death, more or less also has this meaning, especially writing Qin Keqing and Jia Zhen’s behavior, suggesting that they may have moral incest, which was once a special topic in the study of Red Mansions. However, directly or indirectly implying the correlation between people’s moral cultivation and diseases is only one aspect of the writing of A Dream of Red Mansions and the author’s adaptation to traditional ideas. More importantly, the author deliberately cut this connection with another pen and ink.
The twenty-first time I wrote that Wang Xifeng’s daughter, eldest sister, had a very dangerous pox (smallpox). In addition to inviting doctors to stay at home day and night for nursing, medication conditioning and offering sacrifices to the acne queen at home, Xifeng also isolated her family and let Jia Lian move to the study room. This is of course because acne rash is highly contagious, and isolation from family members can effectively prevent infection. But the special function is that letting Jia Lian move out is still a moral requirement for the host and hostess, which is in harmony with the pious attitude of offering sacrifices to the acne queen at home. The problem is that in the next ten days, although Wang Xifeng did this, Jia Lian could not. He had an affair with the cook’s wife, many girls, which was obviously a more serious moral impurity according to the mainstream attitude of the society at that time.
Surprisingly, the novel goes on to say that Jia Lian’s immoral behavior doesn’t seem to offend the acne queen, let alone hinder the elder sister’s recovery. The treatment itself is the most effective. Although Jia Lian was not careful, he was hidden by Pinger, and did not let Xifeng find out, which finally made everyone get a satisfactory ending. Therefore, from the actual effect writing of this isolation, we find that the author’s "isolation" of moral influence is to isolate the influence that is thought to be ubiquitous in the traditional concept from the novel. But this isolation does not mean that the author totally denies the influence of morality or immorality on illness and treatment, otherwise he will not write so much about the death of Jia Rui, and he will not totally deny the positive effect of morality. But at least in the description of this incident, he denied the mysterious power of realizing morality by providence.
What needs to be added is that when the older sister who grew up later encountered difficulties in life, Grandma Liu did not hesitate to rescue her after learning about it. Because Wang Xifeng once rescued Granny Liu, a kind of moral behavior based on interpersonal communication finally had a feedback effect. This kind of resetting the mystery of moral cause and effect of heaven with human communication is one of the reasons why Cao Xueqin is better than traditional novelists.
(Zhan Dan is a professor at the School of Humanities, Shanghai Normal University)
Source: Wen Wei Po
Reporting/feedback

Yi Yatong and other newly established companies have business scope including AI software development.

Securities times e company news, enterprise search APP shows that recently, Shenzhen Yitongxing Marketing Technology Co., Ltd. was established with a registered capital of 10 million yuan, and its business scope includes: technology intermediary services; Development of artificial intelligence application software; Social and economic consulting services, etc. Enterprise investigation shows that the company is jointly held by Shenzhen Yitong Digital Innovation and Development Co., Ltd., a subsidiary of Yiyatong (002183).

Paris Olympic Volleyball Qualifying Tournament settled in China, and the group draw was held on March 17th.

  Image source: FIVB website.

  BEIJING, March 9 (Xinhua) According to the China Volleyball Association, some qualifying matches of the 2024 Paris Olympic Games will be held in China. Among the host countries of the Paris Olympic Qualifying Tournament announced by FIVB, China, Japan and Poland will be the venue for women’s qualifying matches, and China, Japan and Brazil will be the venue for men’s qualifying matches.

  The women’s qualifying tournament for the Paris Olympic Games will be held from September 16th to 24th, 2023, and the men’s qualifying tournament will be held from September 30th to October 8th.

  There will be 24 teams in the men’s and women’s volleyball qualifying competition, which will be divided into three groups, with 8 teams in each group playing single round robin, and the top 2 teams in each group will qualify for the Paris Olympic Games. The remaining qualifications will be generated according to the world rankings after the 2024 World Volleyball League sub-competition.

  On March 17th, 2023, the FIVB will hold a draw for men’s and women’s volleyball teams in Lausanne, Switzerland, and then the teams of each group will be determined.

[Damei V Vision] Did it snow there?

CCTV News:Snow falls in Qingyang

The magical nature

Take wind as a pen and snow as ink.

Sketch at will on the vast land

It’s a masterpiece.

 

 

The transparent world decorated with ice and snow

Qiongzhi jade leaf powder makeup jade

Haoran is picturesque in snow.

Look at the snow falling on the East Lake and the red Nanliang.

Watching the snow Ji Ziwuling, dyeing the snow with small caves.

 

 

A bird’s eye view of the plateau in Chu Qing after the snow.

There are canyons and ravines

There are terraced and soothing strokes

Every frame is as beautiful as a fairyland.

 

 

Snow is the messenger of winter.

It will be dusk and Qionghua will fly.

The Loess Plateau is covered with a layer of snow white.

Thousands of ditches and valleys are all black.

It makes people feel like they are in ink painting.

 

 

Snow is a gift of winter.

People walk into the snow.

Invest in the ice and snow sports belonging to Qingyang people

Feel the serenity and whiteness brought by snow.

Enjoying the happiness of close contact with snow.

Happy laughter fluttered in the snow.

 

 

Crystal clear ice hanging

Formed in an ice cave under the loess.

This is a solidified iron painting silver hook.

Hang the image of winter firmly on the loess

Under the shadow of the rustling snow

Actually beautiful like this.

 

 

The ice flowers are still on the branches.

A trickle of clear water freezes in time and space.

There is a hole in the transparent ice cave.

Come to Damei Qingyang and enjoy the ice and snow quietly.