After waves of bombing, "far ahead" has begun to appear "interlacing" (interlacing is like a mountain, not). Now, Huawei’s "groundbreaking" move has been applied to the new M7 game in the world: in early October, Huawei announced the rights and interests of the new M7 with a value of 30,000 yuan, and soon made a commitment to the market to delay the delivery of subsidies for 200 yuan/day. On the basis of the explosion, it once again formed a favorable drainage with "welfare on the top and security on the bottom", and the market continued to be hot, with the cumulative number of sets exceeding 70,000 in 45 days after listing. Triggering jokes from netizens, Huawei only issued "welfare", regardless of its own pressure to play, giving the marketing market another lesson.
Rights and interests and protection "Qi Fa" Huawei is playing heartbeat?
For a long time, the official of new car listing will focus on the promotion of "welfare" in order to win good market sales. Huawei has found another way to stand on the "consumer side", so that the rights and interests of the new M7 in the world can be guaranteed!
In terms of "welfare", the new M7 rights and interests given by Huawei: (time: 10.8-10.31)
(1) enjoy 5,000 yuan to deduct 8,000 yuan, and reduce the final payment;
(2) a gift of 12,000 yuan worth of interior and exterior decoration matching gold;
③ Enjoy the matching rights worth 15,000 yuan (as described below);
Max smart driving edition users can deduct the optional ADS2.0 urban navigation NCA function by equal amount;
Plus rear-drive users can choose and install a technology enjoyment package worth 15,000 yuan in equal amount;
Users of all models can also choose a combination of rights and interests with a value of 15,000 yuan (21-inch wheels with a value of 10,000 yuan and one of the original aftermarket products).
Shortly after the release of the rights and interests of RMB 30,000, the care plan for consumers was released: for new M7 users who completed the big payment before November 30, 2023, the order status on AITO App starts from the date when the delivery plan has been confirmed to the date when the vehicle has arrived at the store. If the waiting period in the following table is exceeded, the number of days (the date when the vehicle has arrived at the store-the date when the delivery plan has been confirmed) will be calculated. The standard of overdue subsidy is 200 yuan/day, up to 10,000 yuan.
Two policies came out one after another, which made consumers call themselves "addicted", creating the "Mate7 moment" when the new M7 in the world decided to break 70,000 in 45 days. Even Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, a smart car solution, has to leave the factory to supervise production and quality control. He also personally made a commitment to the market: At present, Celeste Smart Factory is working overtime, and the entire supply chain has invested more than 1 billion yuan, which has increased by more than 20,000 people. The new production shifts are running around the clock 22 hours a day, and we will go all out to ensure delivery! Directly let consumers praise "this wave, stable"!
Not only smart, safe space is also beyond your imagination.
After 25 days of listing, 50,000 orders will be broken, 60,000 orders will be broken in a month, and 70,000 orders will be broken in 45 days. Naturally, this order can not be reached by "welfare" and "rights" alone. It is increasingly found that the new M7, backed by Huawei, is not only full of sincerity, but also extraordinary in the fields of wisdom and security, even in routine projects such as space and interior decoration.
The length, width and height of the top five seats of the new M7 are 5020×1945×1760mm respectively. Huawei creatively tells the market that the size of the car body is not equal to the large space, and the effective interior space is the point that needs to be paid attention to. The top five seats of the new M7 in Wenjie have the best effective internal space of the same class, with 66.3% of the "room rate" ahead of the same class, and the length of the car is 3338mm, which is better than the excellent ideal L7 and BMW X5L in the same class, and each position is very spacious. The trunk is 1100mm deep and the standard volume can reach 686L, which can easily accommodate 12 20-inch boarding boxes. After the two rows of seats are laid down and connected with the trunk, the maximum depth is extended to 2051mm, which can form a loading space of 1619L, and can easily accommodate 30 20-inch suitcases. With the storage compartment of the trunk of 52L, the ultimate space efficiency meets the loading requirements of family cars. At the same time, the new M7 enjoys a more flexible layout with six seats, providing consumers with more car purchase options.
In terms of seats, the new M7 focuses on family travel scenes and comprehensively optimizes the driving experience. The big five seats come standard with brand-new "cotton candy" seats, with 10 layers of comfortable laminated design and a total foam thickness of 100mm; The ventilation, heating and massage functions of four seats are standard, and each seat is as comfortable as first class. Through the Xiaoyi Wisdom Assistant, the double-row nap function of the main driver and the auxiliary driver can be turned on by voice. Enjoy six new zero-gravity seats, so that users can unload their fatigue when riding, as if they were in a space capsule, bringing the ultimate comfort and relaxation experience.
Backed by Huawei, I thought that it was the product strength of the new M7 in the world that was far ahead. After listing, I found that the original big game was also a ride. In fact, apart from the superficial core, these "unattainable" are all due to Huawei’s standing at the starting point of users, creating a new M7 in the car circle. At present, the rights and interests are all in place, and it is now or never. If you are interested in the new M7, speed up the rush!