Zhu Huarong: Changan cooperates with Huawei to focus on smart driving and other fields, and does not engage in vehicle business.

The Beijing News Shell Financial News (Reporter Bai Haotian) On January 16th, at the Changan Automobile Global Partner Conference, regarding the development of the joint venture between Changan and Huawei, Zhu Huarong, chairman of Changan Automobile, said that the two sides would focus on smart driving solutions, smart cockpit, smart digital platform, smart Che Yun, AR-HUD and smart lights. Do not engage in vehicle business, do not engage in new company business, do a good research and discussion on intelligent selection business, continue to promote cooperation with other strategic partners, and create products with cost advantages and super experience.

Proofread Liu Jun

Live broadcast with goods can not be consumed "trust"

  A number of online celebrity’s recent "tragic auction" incident caused widespread concern. They deliberately design scripts and words, and deceive well-meaning consumers through live broadcast and false marketing. Due to the huge amount involved, the social impact is extremely bad.

  Fake help to farmers, really bring goods. Selling miserable false marketing is indifferent to feelings, unreasonable to reason, and unacceptable to law. What needs to be reflected is that similar farce has been staged repeatedly, and there have been many criticisms on the Internet for a long time. Why can online celebrity, who is under the banner of helping farmers, repeatedly bluff and cheat?

  The cost of traffic fraud violation is low. A script, several actors, through fictional experiences on the Internet platform, can gain the sympathy of netizens, bring goods live openly, and even sell fake and shoddy products. This practice not only infringes on consumers’ right to know, but may also be suspected of constituting a crime. Low risk and huge returns have become the driving force for some live broadcast operators and online celebrity to take risks.

  Live broadcast with goods lacks rigid constraints. In recent years, online celebrity’s economy has developed rapidly. Under the commercial packaging, many anchors have become popular and quickly realized their traffic. Due to the profit-seeking nature of capital, shanzhai is in power and counterfeit goods are rampant frequently. This shows from the side that the live broadcast industry is developing rapidly, but the industry standards and norms that match it should also keep up in time.

  It is difficult to prove consumer rights protection. There are a large number of online celebrity scattered on major live broadcast platforms, and most businesses do not have physical stores. The duration of false propaganda is generally short, so it is not difficult to obtain evidence directly. It is difficult for ordinary consumers to trace the true source of goods, and it is even more difficult to prove online celebrity’s false propaganda. Under normal circumstances, only after the business is subject to administrative punishment can consumers complain with the punishment record.

  The chaos has been repeatedly banned, and the platform is hard to blame. In the pursuit of value that traffic is king, some platforms have become distribution centers for fake goods, which are full of labeled sales and fake and shoddy goods. In the long run, these platforms will overdraw the trust of consumers, leading to the gradual loss of users, and ultimately the loss will outweigh the gain. Therefore, in order to develop healthily in the long run, the platform should strictly filter user content and truly implement disciplinary measures.

  The auction and false marketing not only overdraw the goodwill of the public, but also corrupt the social atmosphere. Online celebrity should realize that the fan economy is a trust economy, and if trust is consumed wantonly, the consequences will be very serious once it is overturned. Since false marketing will cause harm to all parties, it is necessary to strictly investigate the live broadcast accounts that violate public order and good customs to defraud netizens, cut off traffic empowerment and illegal profit-making channels, and also clear the space for online consumption.

Domestic flights of most domestic airlines will completely resume hot food supply.

China Eastern Airlines passengers ate hot meals.

  With the gradual improvement of the domestic epidemic situation, the civil aviation industry has ushered in a rapid recovery. Beijing Youth Daily reporter learned from China Eastern Airlines that China Eastern Airlines resumed the supply of hot meals on domestic flights except Xinjiang and Dalian on August 16th.

  In July, passengers of China Southern Airlines, Hainan Airlines and other airlines have enjoyed steaming meals.

  In August, with China Eastern Airlines, Air China and Shenzhen Airlines resuming hot meals on domestic flights in batches, by mid-August, domestic flights of most domestic airlines will completely resume hot food supply.

  China Eastern Airlines launched more than 500 kinds of aviation meals.

  Since August, China Eastern Airlines’ domestic flight volume has exceeded 2,400 flights per day, which has returned to more than 95% of the normal level, and simultaneously launched "Fly with Your Heart 2.0" & mdash; — "Fly at will in the morning and evening" aviation products. Faced with the rapid recovery of the civil aviation market, according to the relevant requirements for the prevention and control of normalized epidemic situation in various places, China Eastern Airlines began to resume hot meals on domestic flights in an orderly manner in August. From business boutique routes in Beijing, Shanghai and other places to routes in most parts of the country, China Eastern Airlines launched more than 500 kinds of aviation meals for passengers to taste.

  In the newly launched "Cloud Food", first-class and business-class passengers will not only taste the "China Eastern Airlines Bowl of Noodles" again, but also taste local specialties such as Longjing Shrimp, Rib Rice Cake and Crab Powder Lion Head.

  The "Mother’s Taste" series of meals in economy class will also return, and passengers will be able to taste the home-cooked flavors such as pickled pork noodles, fried tofu pork rice and bacon rice again.

  In addition to dinner, the "Yicai Edainty" series of fine dim sum meals will continue to be served on board. Mung bean cakes, Swiss rolls, energy tarts and other dim sum will be packaged in Chinese style, and will be presented in "hand-held" boxes or paper bags that are convenient to carry according to different shipping spaces.

  China Eastern Airlines provides meals for domestic flights over 91 minutes.

  In the process of making meals, China Eastern Airlines has taken a number of measures to manage production personnel and food raw materials on the basis of the original food safety control system, further strengthening the control of food hygiene. In the process of meal production, we not only do a good job in health examination and temperature measurement of employees in strict accordance with epidemic prevention requirements, but also suspend the purchase and use of imported frozen seafood raw materials, and use beef, pork and other related meal dishes to improve the taste of meals while ensuring the safety and hygiene quality of meals.

  It is reported that after the full recovery of hot meals on August 16, China Eastern Airlines will provide hot meals for all cabin passengers during the morning, noon and evening dinner hours for domestic flights with actual flight time exceeding 91 minutes; In addition, the business class of Xiamen-Shanghai and Changsha-Shanghai routes will also serve hot meals before 8: 30 pm. China Eastern Airlines also practices "CD Action" together with passengers and says "no" to "food waste" through measures such as fine catering, providing more delicious and exquisite meals and verbal tips from flight attendants.

  Earlier, since August 1st, China Eastern Airlines has resumed hot food supply in all round-trip flights on 12 domestic business boutique lines (Shanghai-Beijing/Guangzhou/Shenzhen/Chengdu/Kunming/Chongqing/Xi ‘an, Beijing-Guangzhou/Shenzhen/Chengdu/Chongqing/Xi ‘an).

  Hainan Airlines resumed hot food on domestic flights on July 15th.

  Hainan Airlines announced on August 2 that following the full resumption of hot food supply on domestic flights on July 15, Hainan Airlines launched new catering products with the concept of "comfort" on flights from August 3, and resumed special meal reservations simultaneously.

  After the revision and upgrade of HNA’s business class meals, it will focus on meals with temperature, and replace cold meat, cold dishes or desserts with high sugar and fat with the mode of "three dishes and one soup"; HNA has also added an additional hot food category in economy class for flights with a flight duration of more than 90 minutes. The hot food for dinner can be rice or noodles as the staple food, accompanied by dishes with regional characteristics, and the hot food for breakfast can be fried noodles with Chinese snacks or a combination of fried rice and braised eggs.

  On August 15th, Jixiang Airlines announced that it would launch the brand-new business class dining concept and series products of "Ruyi Trilogy" on all domestic flights from now on, and would resume diversified dining supply on all domestic routes. "Ruyi Trilogy" business class meals, economy class meals and all kinds of drinks on board will be served on domestic flights actually carried by Jixiang Airlines with a flight time of more than 91 minutes.

  Text/reporter Yan Lishuang

"The Scare of the Spy Wars in the Deep Sea" ended, and Ruoyun Zhang got revenge and went to Yan’ an.

Last night (November 18th), the TV series "The Scare of the Deep Sea" ended successfully in the Golden Eagle Solo Theater of Hunan Satellite TV. In the drama, Chen Shan (Ruoyun Zhang) went to Yan ‘an to reunite with Yu Xiaoyou (Adi) after successfully intercepting the traitor Huang Zhizhong’s glorious task of handing over the map of Chongqing Arsenal to the Japanese … At the same time, the topic words related to the finale were widely spread on social networks. Topics such as # Stunned Ending # and # Chen Shanyu’s Little Night Reunion # have aroused the attention and discussion enthusiasm of netizens.

The ratings continue to shine, and the online hot discussion gains a good reputation.

Recently (November 18th), "The Scare of the Spy War in the Deep Sea" came to a close. Chen Shan not only successfully completed the task delivered by the organization, but also smashed the enemy’s plan again. After that, he went to Yan ‘an, a revolutionary base, and continued to fight for his country. Happily, after arriving in Yan ‘an, Chen Shan and Yu Xiaoye finally met. By the end of the season, the ratings of "The Scare of the Spy Wars in the Deep Sea" were excellent, and the single-day ratings continued to maintain the first place in the dual-network ratings of provincial satellite TV, reaching a maximum of 1.727 in CSM59 City. The play index of Vlinkage TV series ranked first on the 23rd. As of the date of publication, the reading volume of # TV series # was 2.52 billion, and the discussion volume reached 1.581 million, which kept the first place among TV series in the same period. What’s more worth mentioning is that the title of # Jing Zhe # has been listed on the hot search list of Weibo for many times, # Jing Zhe #, # Ruoyun Zhang is too difficult #, # Ruoyun Zhang’s reasoning #, # Jing Zhe’s lines #, # Love Yu Xiao Ye #, # Chen Xia came back with the family’s box lunch #, # Yu Xiao Ye saved Chen Shan #, # Chen He went offline #, # Zhang Li. Among them, # Distressed Yu Xiaoye # was ranked second in the hot search list, which was hotly discussed by netizens. Tik Tok platform leads in reading short videos related to the plot, and topics such as # Feeling distressed and staying up late # have been listed on the hot list of Tik Tok for many times.

With the continuous fermentation of online hot discussion, the audience highly praised the refined food production, story rhythm, characterization and other aspects shown in "The Deep Sea of Spy Wars". Exquisite style of the Republic of China, compact narrative rhythm, and actors full of texture and level of acting skills have won unanimous praise from professional film critics in the industry, and also gained a good reputation from the audience. KOL, a senior head and well-known media, deeply analyzed the communication value, production ideas, drama ideas, social values, industry orientation, etc. of "The Deep Sea of Spy Wars" from the perspectives of the breaking and standing of the theme, the innovative setting of the content of "Alternating Life" and the bright performance of young actors, and spread the core quality of the drama for the public. The article "Media Internal Reference" and "Decreasing the quantity and improving the quality is the key" mentioned that "The Scare of the Deep Sea of the Spy War" did not cater to the market blindly, but actually considered that "the content and quality catered to the audience’s preferences, and paid attention to the new space, rhythm setting and non-faceless creation of characters, etc., which became the first breakthrough for the producers in the process of creating a successful spy war drama." As a result, once the drama was broadcast, it gained a win-win situation of word-of-mouth and popularity. "Eagle Eye" of TV series analyzes that "the drama shows the great moment of the national crisis, and everyone is doing their best to protect the country and defend the country" from the aspects of the main characters in the final week of "The Scare of the Spy Wars in the Deep Sea", and "the delicate depiction of each character’s mental journey and growth process makes the role more three-dimensional".It also drives the audience to deeply understand the ideals and pursuits of people with lofty ideals in the war years.

"Sir Movie" praised the fast-paced and rigorous logic revealed at the beginning of "Spy Wars", saying that in the first and second episodes, "the director completed the heartbeat bombing of the audience with narrative without firing a shot." And use "spy, because of dislocation and brilliant; War, thrilling because of balance "spoke highly of the drama tension of the drama series." The "film and television monologue" published a document describing that "The Scare of the Spy War in the Deep Sea" truly combines the unique "detective-style" intrigue with the "national justice" choice. According to the article, "Surprise" reveals the tactics of the spy war world and the crisis of spy work ",and also thoroughly analyzes the" patriotic feelings flowing between real human nature "carried behind no vivid characters.

The emotional core of the drama series, such as caring for the country’s righteousness and paying tribute to the unsung heroes in the bonfire era, has been recognized and praised by many mainstream media in China. People’s Daily said: "Both Chen Shan and Zhang Li have their own beliefs and persistence. At the critical moment of national survival, they are willing to use themselves as kindling to ignite the bonfire of national awakening and rejuvenation. The love, affection, faith and national righteousness of the people in the play are intertwined, and together they have built a real and difficult historical process, which makes the audience unforgettable and forge ahead. "

Chen Shan Yuan Man completed the task and went to Yan ‘an to win the dawn with Yu Xiaoxie.

In last night’s finale, Chen Shan successfully intercepted the task of delivering the distribution map of the Japanese Chongqing Arsenal to the traitor of Juntong, and he embarked on the road of ending hatred by himself. Araki finally tasted the consequences and died in the explosion buried under the strings. Chen Shan thus destroyed the enemy’s plan to control aggression again. Afterwards, he accepted the arrangement of the Party organization and went to Yan ‘an, the revolutionary base, and met Yu Xiaoye. They smiled at each other and hoped for the day of victory … Once the ending was broadcast, netizens also had a heated discussion. "War is cruel and revolution is difficult. Chen Shan lost his closest relatives and friends, but at the cost, he gained more lives. Pain and suffering not only made him radiate the brilliance of human nature, but also made him understand the power of revolution and belief. He finally went to Yan’ an. Fortunately, in the days to come, there will be Yu Xiaoye, a relative. They smiled at each other and must have seen a more hopeful dawn of victory. "

"The Scare of the Deep Sea" was produced by Qiancheng Film and Television Co., Ltd. and Xinli TV Culture Investment Co., Ltd., and was adapted from the novel of the same name by Hai Fei, the winner of the People’s Literature Award and a gold screenwriter. It was written by Sun Hao, starring Ruoyun Zhang, Angel, Sean and Adi, starring Wang Longzheng, and co-starring Calvin, Li Qiang, Gao Shuguang, Wang Wanjuan, Luo Qiuyun and Ji Li.

Che Baoluo, a Hong Kong actor, frequently makes hot searches. Please remember these licorice actors!


Special feature of 1905 film network "In Hong Kong, there are a group of actors called licorice actors.They will always be the back and side (supporting roles) in their lives.Because we are willing to be green leaves, we are called licorice actors. "Recently, the actor’s interpretation of "licorice actor" has been searched hot.



He has been in the business for 42 years, with more than 70 works and numerous classic supporting roles.But it seems that until today, the audience really got to know this lovely 63-year-old "little old man".


Che Baoluo frequently boarded hot search.


There are many "licorice actors" like Che Baoluo who are willing to be green leaves and achieve their roles.Today, let us get to know them again. The "ordinary" life of the supporting role is equally wonderful!


Paul Che

"If there are still people who need it at the age of 80, I am absolutely willing to serve."


"I have made more than 70 plays, some with names and some without names.""But the quality of an actor is that every play and every announcement must be completed in a professional spirit."It is this humble, elegant and particularly serious attitude that makes Che Baoluo numerous.



After 42 years in the business, Che Baoluo has left many memorable roles with his special appearance.The most popular works are "famous works".Jordan chaneditionThe Duke Of Mount DeerFat Buddhist monk in the middle school.Growing up with countless audiences is still talked about by people.



In the "golden age" of Hong Kong’s film and television circle, Che Baoluo also made numerous films.existMiracle, Death JudgeIn big movies, they all had guest roles.



However, how can I expect that things change, and after the climax, it is lonely.In 2003, the TV station offered him a renewal basic salary of only HK$ 2,000 per year.In order to make a living, he has received relief money and worked as a security guard, carrier and other handyman.At the most difficult time, even the mother’s funeral expenses could not be raised.Che Baoluo, who was in the trough, once sincerely lamented: It’s hard to climb to heaven, and it’s even harder to ask for help!



Nowadays, Che Baoluo’s job is to supervise the market, except occasionally taking on plays.It is his daily work to solve the problems of water, electricity and drainage, divert traffic and help the neighborhood.



Che Baoluo loves acting, and he also accepts that it is true to return to life.Just like his promise to the audience in front of the camera: "If you still need me at the age of 70 or 80, I am absolutely willing to serve."


In 2019, Che Baoluo starred in a short film.The old man and the dog


Wenbiao Huang

"I want to be an actor, not a star"


"If Brother Xiang is useful to Tengmou, Tengmou is willing to render his services."Many people know Huang Wenbiao through.Teng Yi, Xiang Shaolong’s sworn brother.


Huang Wenbiao is found in both the drama version and the film version of Qin Xun Ji.


He is also known as "Tai Tai Royal Bad Boy" because he is good at playing all kinds of "traitors" such as bullies, creditors and kidnappers.For example, Tianqi with a ponytail and earrings in "Sniper by School Police";The big ear hole in "Clean Government Action";The white-headed tiger in The Apostle 2 has left a deep impression on the audience.


Sniper by the school police


Huang Wenbiao paid no attention to the stereotype of "specialized debt collectors"."Hundreds of artists, it’s good to be the first to find a debt collector and the second to think of me."He said he didn’t envy the main characters. They may earn a lot of money, but it’s hard to do it all their lives.Just to be a supporting role in the third and fourth lines, there will always be a play, and it can be played all the time.



Returning to life, another important identity of Huang Wenbiao is an ordinary fisherman, who helps with transportation in a friend’s fish stall.It is not shameful for actors to sell fish part-time. "If you have hands and feet in Hong Kong, just do it."



For Huang Wenbiao, the happiest moment was when the audience recognized him and said: I like your play."I’m notgorgeousyoung manDon’t mind being a supporting role. I am an actor, not a star. "



"The joy of performing can’t be bought with money."


"I am’ Mai Bao’ Changqing Mai, and you can also call me Extraordinary Brother."Changqing Mai, 54, is used to introducing herself like this.The "extraordinary brother" he portrayed in "The Heroic Love of a Woman" won him the best supporting actor.In the internet age, this role has once again become popular and become a hot second-generation material.



In addition, Changqing Mai’s representative roles include the sand monk in The Journey to the West, You Tanzhi in Dragon’s Eight Branches, Zhao Junhao in Love with Thieves, and so on.



He has appeared in nearly 100 plays, and there are many classic works. However, Changqing Mai said frankly: In Hongkong, it is difficult to support a family by acting alone."Many older actors have to work several jobs to stick to this line."



For the sake of family livelihood, Changqing Mai once moved furniture, made publicity and opened a restaurant.During the epidemic, business was sluggish, and he personally delivered takeout.



In Changqing Mai’s view, life should go on, and acting dreams should also be adhered to."I really enjoyed playing an excellent role, and that feeling can’t be bought with money. That sense of accomplishment is something that another industry can’t give you. "



"It is this drama addiction that has made me do it for decades."


In 2014, 68-year-old Liu Jiang won the TVB Starlight Achievement Award.Honored guestAndy LauKindly call him "Lao Dou" (Dad), and their cooperation dates back to the 1982 TV series.Falcon.


Andy Lau introduced Liu Jiang as follows: In the past 30 years, Mr. Liu Jiang has made more than 100 dramas for TVB.



Many mainland audiences may not remember Liu Jiang’s name, but they will always remember his wonderful performance in a Jin Yong play.In his 56 years as an artist, Liu Jiang has appeared in Jin Yong’s dramas for 17 times, which is the only Hong Kong drama bone that has performed Jin Yong’s martial arts.



In the 83rd edition of Legend of the Condor Heroes, he is the ambitious Yan Hong Honglie;96 editionthe legendary swordsmanIn the middle, he is Xiang Wentian, who is known as the "Heavenly King Lao Zi";In the 97th edition of Dragon and Eight Branches, he became the abbot of Xuan Ci.There is also the 84 th edition of "Swordsman"rivers and lakesThe wind is clear; In the 94 th edition of The CondorironwoodReally, Prince Kang in the 98 version of The Duke Of Mount Deer. …


Liu Jiang plays Temujin in the 94th edition of The Condor.


The treatment of "licorice actors" in Hong Kong entertainment industry is not high, and Liu Jiang once bluntly said:"I enjoy acting myself, but it’s hard to eat."



In order to support his son’s high tuition, Liu Jiang had to work around the clock.Shooting on TV during the day and dubbing part-time at night, there is almost no time to sleep.But like other actors, Liu Jiang never complained."It’s hard, but I also feel lucky. As long as you are willing to do it, you will have something to do without sleeping."



Today, 76-year-old Liu Jiang is still active in the front line. In 2020, he was nominated for the best supporting actor with the Golden Jubilee Building.


For him, acting is a "play addiction"."When I play the role, that kind of enjoyment will make me smile when I look back.""People think I’m crazy, but it’s this feeling, like being addicted, that has kept me doing it for decades."



The above mentioned ones are just the epitome of countless "licorice actors" hidden behind the characters.They are willing to be green leaves and achieve their roles, but they often get a meager salary, and it is difficult to make a living by acting alone.


I once lamented in an interview that licorice actors are always the one who is ignored on the set, and the last scene that stays up all night is often left to the oldest actors, which is unfair.



In traditional Chinese medicine, "licorice" is mostly a drug introduction, not the protagonist, but it is indispensable.


The same is true of "licorice actors". They have no superstar in front of the curtain and no star aura behind the scenes, but they really shape every role with their heart.


So, please try to remember their names. These licorice actors who play seriously and live hard deserve more respect from the industry and us.


The national standard series of conductive charging connection devices for electric vehicles passed the examination.

CCTV News:The website of the Ministry of Industry and Information Technology reported on September 26 that on September 25, the standard review meeting of the Electric Vehicle Sub-technical Committee of the National Automobile Standardization Technical Committee was held in an online and offline way. More than 90 members, observers and experts from the standard drafting unit attended the meeting. The meeting reviewed and adopted two national standards, GB/T 20234.1 "Connecting devices for conducting charging of electric vehicles Part 1: General requirements" and GB/T 20234.3 "Connecting devices for conducting charging of electric vehicles Part 3: DC charging interface".

Charging standard is the basis to ensure the interconnection between electric vehicles and charging facilities and the safe and reliable charging. At present, with the increase of driving range of electric vehicles and the increase of charging rate of power batteries, consumers’ demand for quick replenishment of electric energy for vehicles is increasingly strong, and new technologies and formats such as "high-power DC charging" and "V2G (vehicle-network interaction)" are constantly emerging. It has become a general consensus in the industry to speed up the revision and improvement of the current charging interface standards. Based on the current technical scheme of DC charging interface in China, the two standards have improved the rating of charging voltage and current, increased the technical requirements of high-power charging related functions such as active cooling and temperature monitoring, and optimized and improved the test methods of mechanical performance, locking device and service life. This revision will further enhance the environmental adaptability, safety and reliability of conductive charging connection devices, effectively meet the development of high-power charging technology and market demand, ensure the universal compatibility of new and old charging interfaces, and create a good environment for the high-quality development of new energy automobile industry and charging facilities industry.

Do you remember these little common sense of life when the cold wave strikes?

  CCTV News:

  Cold wave strikes, high-risk groups should be alert to cardiovascular and cerebrovascular diseases.

  With the sudden drop of temperature, cardiovascular and cerebrovascular diseases will also enter a period of high incidence, and the elderly and patients with chronic diseases such as hypertension and diabetes need to be vigilant.

  Low temperature is easy to cause diseases such as myocardial infarction and cerebral infarction.

  Cold weather can lead to vasoconstriction, stimulate blood pressure to rise and heart rate to accelerate, and easily induce angina pectoris, myocardial infarction, cerebral infarction and other diseases. People with high risk factors such as the elderly, obese people and smokers, and people with chronic diseases such as hypertension, hyperlipidemia and diabetes should be more vigilant. Drugs for lowering blood pressure, blood lipid and blood sugar cannot be stopped without authorization; In the event of sudden increase in blood pressure, chest tightness, chest pain and other uncomfortable symptoms, you should see a doctor in time.

  Ma Changsheng, director of anzhen hospital Cardiology Medical Center and Arrhythmia Center:We say that angina pectoris is not necessarily painful, for example, boredom and suffocation are angina pectoris. Or if our chest is depressed and painful for 10 minutes or even more than ten minutes at rest, it means that his coronary heart disease is serious.

  Acute cardiovascular and cerebrovascular diseases should be treated as soon as possible.

  Experts stressed that for acute cardiovascular and cerebrovascular diseases, time is life, and the earlier treatment after onset, the better.

  Ma Changsheng, director of anzhen hospital Cardiology Medical Center and Arrhythmia Center, said: "The most important time for acute myocardial infarction is prime time. The sooner, the better, and the best is within 60 minutes. For the public, you should know that you should act as soon as possible, call 120 or drive at home and go to the emergency department of the hospital as soon as possible. Within 60 minutes, we (the hospital) will open the patient’s blood vessels. "

  What parts should you pay attention to when you travel outdoors to keep warm?

  Experts suggest that outdoor activities should be avoided as much as possible during the cold wave. If you have to go out, you should pay attention to cold and warmth. Usually people wear thick down jackets and warm shoes when they go out, but one part is often overlooked, and that is the head. Because of the dense blood vessels, the head is very sensitive to the cold and the body is warm, but the exposure of the head to the cold wind will also cause blood vessels to contract. A warm hat and a mask that is worn regularly are not only conducive to epidemic prevention and control, but also can effectively resist the cold wave. 

  "Drinking can keep out the cold" is a misunderstanding.

  Young people should pay attention to the cold wave, regardless of age. Some young people don’t wear long pants or expose their ankles even in winter, which experts think is not advisable, and there is a risk of cardiovascular and cerebrovascular diseases. "Drinking can keep out the cold" is also a misunderstanding. After alcohol enters the human body, it will cause blood pressure to drop, blood vessels to dilate and blood circulation to accelerate, but at the same time it will also accelerate heat dissipation, and the body temperature will become lower and lower. When blood pressure drops, it will also lead to an increase in heart burden. Going out after drinking alcohol in cold weather is likely to have serious consequences.

  Cold wave strikes, walking in rain and snow to prevent falling.

  Cold wave strikes "wrestling" in rainy and snowy days is learned.

  The road is slippery on snowy days, because sudden diseases such as fractures caused by wrestling also occur from time to time. In particular, osteoporosis in the elderly, walking on ice and snow roads, a little carelessness may lead to fractures. So, when wrestling is inevitable, will you "fall"? 

  Most of the fractures after snow are concentrated in the wrist, ankle and waist.

  Clinically, fractures after snow are mostly concentrated in the wrist, ankle and waist. When slipping, many people will subconsciously hold their hands on the ground. Because of the great instantaneous force when they touch the ground, it may be transmitted to the wrist and shoulder, resulting in wrist and shoulder joint fractures. If you can make a correct response when you fall, you can greatly reduce the chances of injuries such as fractures.

  Sun Fenglong, director and chief physician of the Second Department of Orthopaedics, Beijing Rehabilitation Hospital affiliated to Capital Medical University:We can make an action as much as possible in the process of falling, with our hands protecting our heads and our forearms close to our chest, which is similar to this action. We can protect our important organs and avoid further injuries in the process of sliding forward or backward.

  Don’t get up after falling to avoid secondary injury.

  Don’t get up in a hurry after falling, so as to avoid secondary injury. To ensure safety, first feel the physical condition.

  Sun Fenglong, director and chief physician of the Second Department of Orthopaedics, Beijing Rehabilitation Hospital affiliated to Capital Medical University:First of all, move the joints all over the body, including the important head, cervical vertebrae and joints of limbs, and move the waist. If there is severe pain, it means that there may be a serious fracture, or at least one part has a fracture. In this state, don’t try to stand up by yourself.

  Rescuers should not blindly drag, pull, carry the injured. The correct way is to set up signs to warn passing people and vehicles, and at the same time call 120 emergency number to be rescued by professional medical staff. If you have to move the injured person, you should move the injured person as a whole and slowly, and don’t bend, twist or move the injured person greatly.

"Village Super" Observation: The Power of a Football

  After "Village BA", there is another "village-level" sports event in Guizhou — — "Village Super".

  "Village Super", the full name of which is "Rongjiang (Sanbao Dongzhai) in Guizhou and the American Country Football Super League", is attended by 20 local football teams spontaneously formed by villages. Since the start of the competition on May 13th this year, "Village Super" has quickly screened the network with its grounded competition style and fiery atmosphere.

  Look at a set of pictures first to show you the scene of "Village Super" ↓

  On the pitch, wonderful scenes such as "hanging the golden hook upside down" and shooting from a long distance were staged in turn. The players came from all walks of life, including farmers, fruit vendors, restaurant owners, truck drivers and school students … … The youngest is 14 years old and the oldest is over 50 years old.

  The stands, which can accommodate more than 50,000 spectators, are packed. People from all over the country are cheering, including young people with boiling blood, children who have just learned to speak, and grandmothers in their eighties.

  During the intermission, the cheerleaders dressed in traditional costumes and singing and dancing went to the pitch, dancing dragons, playing lusheng and singing Dong songs … … The pitch changes into a "national stage" every second.

  There are also villagers from each village team who bring local specialties such as sesame cakes, rolled rice flour, bayberry and watermelon to the audience to "feed" and the scene becomes a "food exchange meeting".

  The prizes of "Village Super" are also unique and grounded, including pig’s trotters, Daoxiang fish, Xiaoxiang sheep and local geese … … Every weekend, the "Village Super" competition will last from afternoon to midnight, and the finals will be held on the evening of July 29th.

  The popularity of "village supermarket" has been going on, which not only makes Rongjiang people’s pockets richer, but also provides "new ideas" for rural development.

  "Pocket" is more drum    

  "Hello, do you have any rooms available on Saturday and Sunday this week?"

  "Sorry, the room is fully booked."

  "What about Saturday and Sunday next week?"

  "It’s full, too."

  This is a conversation with the customer when the front desk staff of a hotel in Rongjiang County received a reservation consultation call on July 20th.

  This hotel is less than 1 km away from the "Village Super" football field, and the front desk staff of the hotel said, "‘ Murakami ’ On the weekend of the competition, all our rooms were booked, and many guests booked them one month in advance. There will be a friendly match in August, and many rooms have been booked. " During the speech, the telephone number at the front desk kept ringing.

  The staff of another hotel in Rongjiang County said, "‘ Murakami ’ During the competition, more than 100 rooms in our hotel were full. Many foreign tourists booked in advance, and they couldn’t book a room if they booked late. "

  B&B is also in short supply. A tourist said: "We booked the hotel three days in advance. If we don’t do it in advance, we may have to sleep in a tent."

  At the call of the local government, many Rongjiang locals took out their own rooms and turned them into family hotels. A netizen posted on social media, "My home is ‘ Murakami ’ The football field is only 200 meters, and even my room was requisitioned by my mother for foreign tourists to stay. "

  The surrounding area of Rongjiang County also bears the accommodation needs of many "village super" tourists. Dali Village in Zaima Town is about 20 kilometers away from Rongjiang County. At present, there are 13 homestays and more than 200 beds. In the past two months after the "Village Supermarket" became popular, it was almost full every day.

  In addition to hotels and homestays, there are also local specialties that are in short supply.

  Outside the "Village Supermarket", the local government has set up hundreds of temporary free booths, such as barbecue area, special snack area and cold drink area, so that tourists can taste the special food of Rongjiang.

  A snack stall owner who sells specialty snacks such as Rongjiang curly powder and taro cake said: "We are busy from morning till night, and there are too many people to set up stalls until about 1 am. We can sell hundreds of bowls a day."

  Also busy is the owner of a cow-flat shop. "Usually, only one cow is killed every day, to ‘ Murakami ’ During the period, two cows were killed every day, and the turnover doubled than usual. "

  Besides "eating" and "living", Rongjiang’s "playing" is also out of the circle by "village supermarket".

  According to statistics, under the blessing of the superposition factors such as cool summer vacation and "village supermarket", during the Dragon Boat Festival holiday, the order of holiday products in Southeast Guizhou on the platform increased by over 150% year-on-year, and folk culture such as Dong folk songs, non-legacy batiks and long table banquets attracted a large number of tourists to embrace the beauty of the original ecology.

  Some travel agencies have launched group tour products related to "Village Supermarket", connecting several popular tourist attractions in southeastern Guizhou in series, such as "Guiyang+Rongjiang+Libo Seven Small Arches+Xijiang Qianhu Miao Village+Huangguoshu Waterfall for 6 days and 5 nights".

  The popularity of "village supermarket" has also brought fire to Rongjiang’s national characteristics products. Agricultural special products such as Rongjiang watermelon, Siraitia grosvenorii, Xiaoxiang sheep and white tea, and intangible products such as batik and embroidery appeared at the "Village Supermarket", which attracted the attention of many tourists.

  On the field, players compete and show their magical powers; Off the field, the football economy is in full swing. According to statistics, since the start of the tournament on May 13th, as of July 20th, Rongjiang County has received a total of 2,506,700 tourists, achieving a comprehensive tourism income of 2.839 billion yuan.

  The popularity of "village supermarket" has spread from football to eating, living and playing, which has made Rongjiang people’s pockets more drum, stimulated county economic growth and realized "village competition" to drive "village economy".

  "head" is richer

  Rongjiang County is located in the southeast of Guizhou Province, a mountainous county with a population of less than 400,000, but 50,000 people can play football. Seeing this data, some people may wonder: How can so many people love football in such a remote mountain county?

  When you really come to Rongjiang, you will find that this data is not exaggerated. Many villages in Rongjiang County have their own football teams. There are 14 standard football fields in the county, and all of them are open for free. Football seems to have been integrated into their blood.

  Dong Yongheng, currently ranked first in the "Village Super" shooter list, is a member of the Loyal Village Football Team. He opened a small shop in Rongjiang County, selling local specialties — — Roll powder. Because of his outstanding technology and accurate shooting, Dong Yongheng was affectionately called "the king of powder shooter" by netizens.

  Dong Yongheng and his teammates are mostly young. Although they work in different places, it is a habit for everyone to get together to play football on weekends for many years. Dong Yongheng said: "We have changed from cinder fields and sand fields to natural lawns and artificial lawns, but our love for football has not changed."

  The love of football is also mentioned by Wu Huayong many times. Wu Huayong is a member of the football team in Pingdi Village, Langdong Town. He once caught fire all over the net because of a beautiful "upside-down gold hook".

  In the game held on July 23rd, the football team of Pingdi Village in Langdong Town led by Wu Huayong regretted losing and stopped in the quarter-finals. After the game, Wu Huayong, who was sweating profusely, went to the sidelines to adjust his state. "If we fail, we will definitely lose, but we have done our best. Later, we will resume the game, find the shortcomings and move on."

  Speaking of the next plan, Wu Huayong, 35, said firmly that he would continue to play football because his love for football has not changed. "More young players may be trained in the future."

  "Village Super" has aroused people’s enthusiasm for playing football. In Rongjiang, there are children running on almost every court.

  During and after the game, the children in the audience will rush into the stadium and play with passing, dribbling and shooting; On the evening of the working day, there are many football players in the "Village Super" Stadium, including members of the middle school football team, pupils aged eight or nine, and children who have just learned to walk.

  Yang Boyi, eight years old, is one of them. He often comes to the stadium to play football. "Because he loves playing football, he saw ‘ Murakami ’ After the game, I like football more. "

  It’s summer vacation. On the football field of a primary school in Rongjiang County, students Wang and Qian are playing football. Wang, a seven-year-old student who just graduated from kindergarten, likes watching football and playing football at ordinary times. "When I grow up, I want to play ‘ Murakami ’ !” Twelve-year-old Qian is a member of the primary school football team and often watches the "Village Super" competition. "I hope to win a championship on behalf of the school team in the future."

  Rongjiang is a typical county-level football county in China and a pilot county of campus football in Guizhou. There are 14 national youth campus football schools and 41 county-level football schools.

  The No.2 Primary School in Guzhou Town, Rongjiang County is a national youth campus football school. The principal Yang Xianze said, "‘ Murakami ’ Create a good atmosphere, stimulate everyone’s enthusiasm for watching, learning and playing football, and make children love football more, which is very important for the development of grassroots football. "

  "As long as everyone is willing to walk into the stadium, this is a good start." Lai Hongjing, vice chairman of Rongjiang Football Association and a physical education teacher in Rongjiang No.1 Middle School, said that perhaps this is the meaning of "village super". "We are not cultivating athletes, we are cultivating their fathers and mothers."

  In addition to football culture, "Village Super" also provides a good opportunity to spread local national culture.

  Every time the "Village Super" competition breaks, the football field becomes the "stage" of national culture: the mysterious aquarium slowly walks by with its own words "Water Book"; Dong people sing the national intangible cultural heritage Dong pipa song … …

  There are also villagers who put homemade straw-woven Taurus, Jinlong and golden phoenix on the "Village Supermarket", stunning the audience. According to reports, Jinniu, Jinlong and golden phoenix were designed and built by two veteran artists in Rongjiang Langdong, and hundreds of people from all ages in the village participated in the production. Ms. Cheng, who participated in the production, said: "We want to show the traditional craftsmanship of Langdong to the people of the whole country."

  Love football and the participation of the whole people, "Village Super" shows the villagers’ pure love for football, makes football culture more deeply rooted in people’s hearts, and also shows us a Rongjiang with extremely rich spiritual life and strong cultural atmosphere.

  "New Ideas" of Rural Development

  The "Village Supermarket" held by Rongjiang not only promotes local economic development and creates a strong football atmosphere, but also provides "new ideas" for rural development in other regions of China.

  First, grasp the characteristics and focus on the characteristics that the masses like to see and hear.

  Xu Bo, the county magistrate of Rongjiang County, once said that among the 385,000 people in Rongjiang, nearly 50,000 people can play football and like to play football. "This number, think about all feel great! Therefore, engaging in football leagues is the local comparative advantage of Lijiang, because of the high participation of the masses, and everyone recognizes such activities. "

  Football is one of the favorite sports in Rongjiang County. Its local history can be traced back to the 1940s. With the move of Guangxi University into Rongjiang, football was also introduced. Later, the sport gradually spread from students to people outside the school. In 2020, Rongjiang County, as the last batch of counties to get rid of poverty and take off their hats, began to plan to continue rural revitalization, and football became the most distinctive cultural window in the local area. The 14th Five-Year Plan of Rongjiang County released in 2021 takes "building a strong sports county" and "vigorously promoting the healthy development of sports undertakings" as development goals. Also in this year, Rongjiang County was rated as the first batch of national county football typical counties.

  In recent years, Rongjiang county has taken many measures to promote the development of football, such as increasing football venues, holding various football leagues regularly, and doing a good job in the development of campus football.

  Second, promote integration and build a "sports+"brand.

  Football is Rongjiang’s advantage, and national culture is Rongjiang’s strength. There are more than ten ethnic groups living in Rongjiang, among which Miao, Dong, Shui and Yao ethnic minorities account for over 80% of the total population. There are more than ten world-class and national intangible cultural heritages, such as Dong folk songs and Dong pipa songs, which are rich in national culture.

  "Village Super" combines football with local national culture to create a brand with "sports+national culture". The football match and folk activities are staged simultaneously, which is not only a feast of football, but also a feast of culture.

  Next, Rongjiang will also build a brand of "sports+food". In August, Guizhou "Village Super" national food football friendly match will be held. A total of 276 football teams will participate, from Guangdong, Fujian, Hebei, Sichuan and other places. Most of the football teams will be named after local representative foods, such as Yangzhou fried rice football team, Nanjing salted duck football team and Wenchang chicken coconut football team.

  The "Guiding Opinions on Promoting Sports to Help Rural Revitalization" issued in May this year proposed to vigorously develop rural sports industry and help rural industry revitalize. Create brand sports events with the diversified integration of "sports events+rural tourism+traditional culture+national fitness", promote the deep integration of sports with agriculture, commerce, tourism and other industries, and empower the rural economy.

  Third, according to local conditions, government guarantees should be detailed and more intimate.

  "Village Super" is a large-scale rural sports event organized spontaneously by the people and widely participated by the masses. From team organization, schedule arrangement, program performance, prizes and other links, it is dominated by villagers.

  Xu Bo, the county magistrate of Rongjiang County, said that the local government did not directly participate, but mainly did a good job in logistics support such as filing for approval, maintaining order and improving sports facilities, and always made the protagonist of "village super" the masses and "village flavor" full.

  When talking about expanding the scale of "village super" in the future, Xu Bo said that there may be some specific problems, such as the upgrading of venue conditions and the shortage of grassroots coaches and referees. Rongjiang county is promoting the cultivation of football talents and supporting football education in characteristic schools by building training bases, running summer camps and setting up "village supermarket" public welfare funds.

  Report to the 20th CPC National Congress of the Party pointed out that Chinese-style modernization is the common prosperity of all the people and the coordination of material civilization and spiritual civilization.The popularity of "village supermarket" has stimulated county economic growth and enriched people’s spiritual life.It is a vivid interpretation of Chinese modernization practice.

  Before Taijiang "Village BA", after Rongjiang "Village Super", village-level events followed the fire. The next popular "village+?" What could it be? We will wait and see.

  Producer/Editor-in-Chief Li Zhe/Wang Xingdong

  Headquarters reporter/war star Cen Tang Wei

  Proofreading/Gao Shaozhuo

  Part of the picture source/vision china part of the content is integrated from Guizhou Daily, etc.

   cctv news

China’s game users exceed 600 million. How should games convey correct values?

  In the days of epidemic prevention at home, many people rely on playing games to relieve their boredom. An industry report shows that in the first quarter of this year, the "home economy" represented by online games broke the time and space restrictions, enriched the digital cultural life and became one of the industries that rose against the trend.

  Undeniably, online games have a huge market in China. According to the report released at the 2019 China Game Industry Annual Conference, the number of game users in China has increased from more than 100 million to more than 600 million in the past decade, and games are becoming a more mainstream social way and cultural demand. Our attitude towards games should not simply and rudely say "no", but try to make it bring more positive effects to our lives.

  Application scenarios are more diverse.

  During the Spring Festival this year, an epidemic prevention popular science game "Eliminating Coronavirus" quickly gained the love of netizens as soon as it was launched. For every ordinary person, mastering scientific epidemic prevention knowledge and skills is the greatest support for epidemic prevention work, and this way of playing games to support epidemic prevention shows us that games, a purely recreational activity, can also be given more positive social value. As Cheng Wu, vice president of Tencent and CEO of Tencent Pictures, mentioned in an internal letter issued during the brand upgrade of tencent games: "Our attitude towards games determines the width of future industries and the temperature of future games."

  In fact, today, games have become one of the favorite and most accepted forms of entertainment for hundreds of millions of young users. The values of a phenomenal game work are likely to affect the growth of a generation. This also puts forward a realistic requirement for game developers, that is, how the game conveys correct values to users, especially young users.

  Tencent, which has created explosive games such as the glory of the king, launched the "Dream Pursuit Plan" two years ago, with functional games as the starting point, hoping to explore more value and application of the game. Cheng Wu said that the existence scene of games is no longer limited to entertainment, but has been widely used in many fields such as education, medical care and public welfare, providing brand-new solutions for many social problems.

  For example, game developers are trying to integrate boring learning into games. This game can completely record most of each student’s operations in the game process like a video recorder. The guardian can use it to check the actual operations of the students in the game and replay their game process like a movie. Together with the game log written by the students, the final game report, interviews, observation materials and other materials, the students can be deeply and comprehensively analyzed.

  Games can also be used in health recovery. In foreign countries, a smoking cessation game was once very popular. On the one hand, it can help people receive all kinds of information continuously for days, weeks or even months in an entertaining way, thus gradually changing people’s healthy behavior. On the other hand, reward correct behaviors (such as taking medicine on time) and encourage players to compete with others to see who has changed the most (such as losing weight). By monitoring and comparing the progress of ourselves and others, we can help people to strengthen exercise, improve their diet, relieve depression and better control the symptoms of diabetes or asthma.

  The book Gamification Thinking: A New Force to Change Future Commerce says: Human beings will face a prospect of gamification. Games are not only a fun for a group of people to indulge in, but also a medium for human beings to express themselves and create meaning in the future, which is one of the foundations of the next generation of human civilization. He also pointed out that in the future, entertainment will be gamified and education will be gamified.

  In this regard, experts believe that scholars and game developers need to work together to make the best games. The "best" here should not only be "fun", but also make the game works play an entertaining role, which not only brings joy to players, but also enables them to gain growth strength from it.

  Especially for young users, game developers should pay more attention to studying how to integrate the essence of Chinese cultural values such as patriotism, honesty and friendliness into game development, into specific gameplay and game interaction, and subtly influence the growth of young people in an entertaining way. According to insiders, this is a challenging but very meaningful undertaking.

  Nourish creation with traditional culture

  The game can also be done with connotation, cultural taste and popularity. In recent years, Tencent cooperated with the Forbidden City to create a small game called "Forbidden City: Pocket Palace Craftsman", in which more than 1.5 million young people "built" the Forbidden City; Netease’s "Fantasy Journey to the West" computer version, in cooperation with all-brand products of "Journey to the West" and Dunhuang Museum, through the game, players can feel Dunhuang culture and the beauty of nine-color deer and flying without leaving home. An excellent game product can carry more excellent culture, enhance people’s cognition and taste of the game, and then subtly influence the world outlook, outlook on life and values of players, especially teenagers.

  In the game circle, the charm of China’s classic literature is also fully released: the games with the themes of Three Kingdoms, Journey to the West and Martial Arts have gained a certain market in the Chinese cultural circle. "Game+Culture" is promoting the organic integration of traditional culture and trend culture, and making traditional culture rejuvenate in the Internet age.

  Those young people who love domestic animation will also have the opportunity to play their favorite animated characters in a game. In recent years, Migu Entertainment has actively supported and promoted the development of domestic IP. At present, it has been authorized by more than 500 high-quality national IP of Shanghai Meiying Factory, including classic IP such as Make a scene in Heaven, Gourd Baby, Black Cat Sheriff, Lotus Lantern, The Legend of Heroes in Sui and Tang Dynasties. In the words of Feng Lin, general manager of Migu Interactive Entertainment Co., Ltd., it is not only the cultural responsibility that an enterprise should undertake to make Guoman IP shine. In fact, once the cultural values of a large number of domestic classic IPS are fully excavated, everyone can become the beneficiaries of the development of the game industry. To do this well, we need a group of creative and dreamy developers to jointly explore the value of IP, so that games can work together with animation, film and television, literature and other businesses to jointly create a cultural IP that young people love.

  With the development of game industry and technology, the influence of games is also rising. In the past, the game relied heavily on other entertainment industries, and the methods of drawing materials from film and television dramas and IP adaptation almost ran through the whole game history. However, with the maturity of the game itself and the expansion of its influence, the current game began to be exported to other entertainment industries, and the number of film and television dramas with the theme of games gradually increased. These film and television dramas usually make some divergent adaptations or imaginations of the games, and expect and describe the future games in their own way.

  Liu Wei, president of Giant Network Technology Co., Ltd. believes that online games have transcended regions and become an international interactive "language" because of their Internet attributes. It can be said that online games have certain development potential in cross-cultural communication. An online game product bearing excellent culture can introduce the story of China and the image of China to the world, and also let the world know about China.

  How to subtly transmit more and better Chinese culture in a form acceptable to overseas users? In fact, industry management departments have made explorations. For example, the "China National Online Game Publishing Project" has increased its support for game products with profound Chinese traditional culture connotation; In recent years, some research and development of "art games" reflecting China’s traditional aesthetics have also received considerable attention.

  Install a "firewall" for teenagers

  In China, few parents support their children to play games. Many families regard games as a scourge, and equate playing games with doing nothing and playing with things. However, it is undeniable that with the popularity of mobile phones and electronic devices, the age at which teenagers in China first come into contact with online games is getting younger and younger.

  "Gamification is an irreversible trend of today’s social development, which is an unchangeable fact in the era of artificial intelligence." Huan Wang, principal of Beijing Shijia Primary School, suggested that parents should treat the role of video games in the growth of teenagers objectively and rationally. Try to avoid the induction of bad factors in the network and let children "live in harmony" with video games. She suggested that parents go through the process of playing games with their children and listen to their voices and favorite content. On the premise of empathy, parents will recommend games suitable for children from the perspective of adults.

  The parents of a high school student told reporters that the game itself is innocent, and the key is to guide children to establish a rational "game view." At present, the state’s supervision of online games is increasing. No matter what kind of games, it is required to embed anti-addiction system, strengthen the protection of minors and teenagers, and provide them with a healthy atmosphere of education and fun. At the end of 2019, the State Press and Publication Administration issued the Notice on Preventing Minors from Indulging in Online Games, which gave game manufacturers clearer guidance. Before the end of May, tencent games will implement new regulations for its 80 games, including "the glory of the king" and other products, strictly implement the real-name system of online game accounts, control the duration and consumption amount of minors’ games, and further explore the application of "face recognition" technology.

  Installing a green "firewall" for the online world of minors is not only the aspiration of parents, but also a systematic challenge faced by the whole society, and it is also an important proposition that the game industry needs to overcome. Experts believe that, on the one hand, from product design to thinking mode, game developers have the responsibility to carefully research and develop, scientifically build, pay attention to increasing culture and education, and spread mainstream values. On the other hand, it is necessary to correctly guide young people to establish a correct concept of games, rather than protecting them by banning games.

  In recent years, e-sports has gradually become a formal major, appearing in the curriculum of some colleges and universities. In literary and artistic works, with the popularity of film and television works reflecting the e-sports industry such as Full-time Master, Dear Love and Love O2O, the e-sports industry has gradually penetrated into people’s lives and is no longer excluded.

  With the rapid development of the e-sports industry, many new professions have emerged: e-sports anchors, professional players, data analysts, etc., including the recently popular e-sports sparring trainer, who plays games with people for a fee and has become a "new rice bowl" for many young people.

  In the face of such a young and energetic generate, tradition and innovation blend, many young people regard it as the stage of their dreams. With the all-round development of the game animation industry, it is also an urgent need for the development of the animation industry to cultivate compound talents with perfect combination of animation creativity and technology. In this case, both families and society need to strengthen positive guidance, so as to promote the better development of the whole industry. (Economic Daily China Economic Net reporter Jiang Tianjiao)

The historic moment of China film is being staged here!

Special feature of 1905 film network Deepen the reform of the cinema system, stimulate the vitality of the industry and build a high-level film market system. On October 26th, the 24th National Film Promotion Conference, the opening ceremony of the first film fair and the symposium on the development of China film industry were held in Hengdian.


At the scene, the representatives of 24 films and the representatives of the cinema completed the signing ceremony of the sub-line distribution, and jointly opened a new chapter in the future cooperation of film production distribution and screening. Representatives of big coffee and film companies from all walks of life gathered together to discuss the new opportunities brought by the reform of the cinema system and the distribution of different lines to the development of the industry.


Mao Yu, executive deputy director of the State Film Administration, Zhang Pimin, chairman of the China Film Foundation, Yan Peng, director of the Industry Department of the State Film Administration, Hou Xiao, deputy director of the Marketing Department, Cao Yin, director of the program center of the film channel and secretary of the Party Committee, Yang Wujun, director of the State Film Specialized Office, Liu Yuxia, deputy director of the State Film Specialized Office, Zhang Hong, secretary and director of the Party branch of the Film Digital Program Management Center, Han Xiaoli, president of the China Film Distribution and Projection Association, and Fan Qingyu, deputy director of the Propaganda Department of Zhejiang Provincial Committee. Lv Weiqiang, member of the Standing Committee of Jinhua Municipal Committee of Zhejiang Province and Minister of Propaganda, Lou Langjian, secretary of Dongyang Municipal Committee and director of Hengdian Film and Television Culture Industry Cluster, Xu Tianfu, vice president of Hengdian Group and chairman of Hengdian Film and Television Co., Ltd., and more than 700 film practitioners from 50 cinemas, over 70 film investment companies, distributors and producers attended the opening ceremony. The opening ceremony and special forum were presided over by the host of the film channel.



It is reported that the 2023 China Hengdian Film & Festival of China will be held in Hengdian from October 25th to 28th. The movie channel will launch "Gathering!" for two consecutive days on October 26th and 27th. China movies — — Direct hit 2023 China Hengdian Film & Festival of China "movie channel integrates live media activities, focusing on the China Film Corps’ assembly and appearance in Hengdian with cinematic language, professional perspective, life-oriented voice and panoramic documentary live broadcast, expanding the communication space of Hengdian Film & Festival of China and Wenrong Award, and at the same time creating the brand of" Six Princes Movie Lifestyle "to empower the film industry with" Six Princes "IP.



The National Film Fair officially opened.

Open a new chapter in film production, distribution and projection cooperation


The 14th Five-Year Plan for China Film Development proposes to build a high-level film market system, expand and extend the film industry chain, promote the sustained prosperity and development of the film market, encourage innovative businesses such as branch distribution, multiple rounds distribution, regional distribution and focus distribution, and promote the development of characteristic cinemas such as People’s Cinema and Art Cinema.


The National Film Promotion Conference is also the first national film fair. Han Xiaoli, president of the organizer China Film Distribution and Projection Association, said that the first fair was jointly founded by the forces of film production, distribution and projection industries, which is a milestone in improving the construction of a modern film market system. "We believe that the establishment of the National Film Fair will contribute to creating a market-oriented, rule-based, international film industry environment and building an efficient, standardized, fair competition and fully open film market system."


At the opening ceremony, No Problem, Red Pig, Last Night, Tree Talk, Guo Ding Soul, Mom and Seven Days, Zhong Ken, Whispering Man, Searching for Secret Nature: Inability, Searching for Secret Nature: The Past of the Earth, Love Adventure in A Test, Fortress, Beacon Pond Field, Diving. Representatives of producers and distributors of 24 films, etc., completed the signing ceremony of sub-line distribution with the cinemas that reached the cooperation intention.



The signing ceremony conveyed a high degree of confidence in deepening cooperation in future production, distribution and screening, and reflected the determination of the film industry to continue to deepen reform and its positive attitude in coping with difficulties, which was a crucial step for the development of sub-line distribution, multi-round distribution, regional distribution and focus distribution.


Deepen the reform of cinema system

Industry representatives discuss new opportunities of "distributed distribution"


After years of rapid development, China’s film industry has made remarkable achievements. Facing the ever-changing market and escalating audience demand, in the seminar on the development of China’s film industry, industry representatives discussed in depth how to deepen the reform of cinema system, stimulate the vitality of the industry and promote the comprehensive recovery of China’s film industry, and discussed the new opportunities and challenges brought by "split distribution".


Zhang Dayong, assistant to the general manager of China Film Co., Ltd. and manager of China Film Distribution and Digital Development, pointed out that the biggest problems encountered by cinemas at present are the homogenization of operation and insufficient attendance in "non-prime time", and it is urgent to develop diversified business forms and increase cinema revenue. Therefore, in recent years, China Film has carried out relevant attempts of "scheduled screening" mode, which has accumulated valuable experience for exploring regionalized and differentiated film supply and distribution and screening modes, and also opened an attempt of separate distribution.



CEO Maoyan Entertainment believes that the film industry in China is undergoing a transformation from large-scale to refined and market-oriented. The previous emphasis on unified filming and centralized screening can no longer meet the needs of the development of the industry. Separate distribution will make more works, especially small and medium-cost works and art films, no longer limited by large schedules and short periods, and have more market-oriented opportunities.



"The change from’ promotion’ to’ transaction’ means the change from the traditional unified issuance and unified projection to the market-oriented and flexible negotiation trading mechanism." Li Jie, president of Alibaba Pictures, believes that the opening of the first film fair is an important event recorded in China’s film history, "which will greatly improve the efficiency of resource allocation and thus meet the audience’s ever-increasing demand for watching movies."



According to Chen Hongtao, vice president of Beijing Wanda Travel Industry Group and CEO of WANDA CINEMAS, the development of separate distribution in China film market is an important direction in the future, which will fully release the enthusiasm of producers, distributors and screeners, and help small and medium-sized films to fully tap the regional characteristics and achieve more accurate marketing under the limited budget, thus ensuring the supply of every "weekend file" in the film market, cultivating the viewing habits of young audiences and meeting more diversified viewing needs.



Dai Yun, deputy secretary of the Party Committee and general manager of Shanghai Film Co., Ltd., from the perspective of cinemas and cinemas, thinks that distributed distribution puts forward higher requirements for cinema operation and cinema management. On the one hand, cinemas should improve their ability of content selection, judgment and marketing, and empower cinemas. On the other hand, cinemas should adjust their business philosophy to face the needs of audiences in their regions more directly, and truly "adapt to local conditions, stores and individuals".



The founder, chairman and general manager of Bona Film Group Co., Ltd. suggested that in the exploration of distributed distribution, multi-hall cinemas should be ahead, and cinemas with more than seven halls can take out one or two halls to try distributed distribution. At the same time, producers, distributors and exhibitors should form a joint force to jointly expand the market and achieve mutual benefit and win-win.



Li Wei, the chairman of 1905 Film Network, started from the successful experience of the film channel in promoting and marketing "to help good films", and put forward that distributed distribution puts forward higher and more detailed requirements for film promotion and marketing. "How to accurately cover the target population, realize customized output and long-term communication, we must follow the principle of" three closeness ",that is, close enough to the film itself, close enough to the main creation and close enough to the audience."



To this end, the movie channel continuously plans customized marketing plans for many high-quality domestic blockbusters from the summer file to the National Day file, showing the front and back of the premiere and roadshow in the form of "panoramic documentary live broadcast", highlighting authenticity, interaction and customization, and distributing and spreading with the help of new media matrix, and the online and offline linkage will maximize the sound volume.


At the same time, Film Channel and 1905 Film Network also made great efforts to build the brand of "Six Princesses, Movie Life Home". During the current Hengdian Film & Festival of China, they launched a tour of Hengdian film and television, unlocked the special live broadcast of good things around the film and television, and created the concept of "movie+life" in the form of "cultural output" and "good things recommendation" to help develop a new film consumption model.


China Film Corps Assembles Hengdian! On October 27th, in the live broadcast of "Direct Attack on Hengdian Film & Festival of China, China, 2023" movie channel, various blockbusters will continue to bring heavy films, and the 9th Wenrong Award will also be grandly announced, looking forward to the China film market and the industrial development direction, cheering for China films!