Che Baoluo, a Hong Kong actor, frequently makes hot searches. Please remember these licorice actors!


Special feature of 1905 film network "In Hong Kong, there are a group of actors called licorice actors.They will always be the back and side (supporting roles) in their lives.Because we are willing to be green leaves, we are called licorice actors. "Recently, the actor’s interpretation of "licorice actor" has been searched hot.



He has been in the business for 42 years, with more than 70 works and numerous classic supporting roles.But it seems that until today, the audience really got to know this lovely 63-year-old "little old man".


Che Baoluo frequently boarded hot search.


There are many "licorice actors" like Che Baoluo who are willing to be green leaves and achieve their roles.Today, let us get to know them again. The "ordinary" life of the supporting role is equally wonderful!


Paul Che

"If there are still people who need it at the age of 80, I am absolutely willing to serve."


"I have made more than 70 plays, some with names and some without names.""But the quality of an actor is that every play and every announcement must be completed in a professional spirit."It is this humble, elegant and particularly serious attitude that makes Che Baoluo numerous.



After 42 years in the business, Che Baoluo has left many memorable roles with his special appearance.The most popular works are "famous works".Jordan chaneditionThe Duke Of Mount DeerFat Buddhist monk in the middle school.Growing up with countless audiences is still talked about by people.



In the "golden age" of Hong Kong’s film and television circle, Che Baoluo also made numerous films.existMiracle, Death JudgeIn big movies, they all had guest roles.



However, how can I expect that things change, and after the climax, it is lonely.In 2003, the TV station offered him a renewal basic salary of only HK$ 2,000 per year.In order to make a living, he has received relief money and worked as a security guard, carrier and other handyman.At the most difficult time, even the mother’s funeral expenses could not be raised.Che Baoluo, who was in the trough, once sincerely lamented: It’s hard to climb to heaven, and it’s even harder to ask for help!



Nowadays, Che Baoluo’s job is to supervise the market, except occasionally taking on plays.It is his daily work to solve the problems of water, electricity and drainage, divert traffic and help the neighborhood.



Che Baoluo loves acting, and he also accepts that it is true to return to life.Just like his promise to the audience in front of the camera: "If you still need me at the age of 70 or 80, I am absolutely willing to serve."


In 2019, Che Baoluo starred in a short film.The old man and the dog


Wenbiao Huang

"I want to be an actor, not a star"


"If Brother Xiang is useful to Tengmou, Tengmou is willing to render his services."Many people know Huang Wenbiao through.Teng Yi, Xiang Shaolong’s sworn brother.


Huang Wenbiao is found in both the drama version and the film version of Qin Xun Ji.


He is also known as "Tai Tai Royal Bad Boy" because he is good at playing all kinds of "traitors" such as bullies, creditors and kidnappers.For example, Tianqi with a ponytail and earrings in "Sniper by School Police";The big ear hole in "Clean Government Action";The white-headed tiger in The Apostle 2 has left a deep impression on the audience.


Sniper by the school police


Huang Wenbiao paid no attention to the stereotype of "specialized debt collectors"."Hundreds of artists, it’s good to be the first to find a debt collector and the second to think of me."He said he didn’t envy the main characters. They may earn a lot of money, but it’s hard to do it all their lives.Just to be a supporting role in the third and fourth lines, there will always be a play, and it can be played all the time.



Returning to life, another important identity of Huang Wenbiao is an ordinary fisherman, who helps with transportation in a friend’s fish stall.It is not shameful for actors to sell fish part-time. "If you have hands and feet in Hong Kong, just do it."



For Huang Wenbiao, the happiest moment was when the audience recognized him and said: I like your play."I’m notgorgeousyoung manDon’t mind being a supporting role. I am an actor, not a star. "



"The joy of performing can’t be bought with money."


"I am’ Mai Bao’ Changqing Mai, and you can also call me Extraordinary Brother."Changqing Mai, 54, is used to introducing herself like this.The "extraordinary brother" he portrayed in "The Heroic Love of a Woman" won him the best supporting actor.In the internet age, this role has once again become popular and become a hot second-generation material.



In addition, Changqing Mai’s representative roles include the sand monk in The Journey to the West, You Tanzhi in Dragon’s Eight Branches, Zhao Junhao in Love with Thieves, and so on.



He has appeared in nearly 100 plays, and there are many classic works. However, Changqing Mai said frankly: In Hongkong, it is difficult to support a family by acting alone."Many older actors have to work several jobs to stick to this line."



For the sake of family livelihood, Changqing Mai once moved furniture, made publicity and opened a restaurant.During the epidemic, business was sluggish, and he personally delivered takeout.



In Changqing Mai’s view, life should go on, and acting dreams should also be adhered to."I really enjoyed playing an excellent role, and that feeling can’t be bought with money. That sense of accomplishment is something that another industry can’t give you. "



"It is this drama addiction that has made me do it for decades."


In 2014, 68-year-old Liu Jiang won the TVB Starlight Achievement Award.Honored guestAndy LauKindly call him "Lao Dou" (Dad), and their cooperation dates back to the 1982 TV series.Falcon.


Andy Lau introduced Liu Jiang as follows: In the past 30 years, Mr. Liu Jiang has made more than 100 dramas for TVB.



Many mainland audiences may not remember Liu Jiang’s name, but they will always remember his wonderful performance in a Jin Yong play.In his 56 years as an artist, Liu Jiang has appeared in Jin Yong’s dramas for 17 times, which is the only Hong Kong drama bone that has performed Jin Yong’s martial arts.



In the 83rd edition of Legend of the Condor Heroes, he is the ambitious Yan Hong Honglie;96 editionthe legendary swordsmanIn the middle, he is Xiang Wentian, who is known as the "Heavenly King Lao Zi";In the 97th edition of Dragon and Eight Branches, he became the abbot of Xuan Ci.There is also the 84 th edition of "Swordsman"rivers and lakesThe wind is clear; In the 94 th edition of The CondorironwoodReally, Prince Kang in the 98 version of The Duke Of Mount Deer. …


Liu Jiang plays Temujin in the 94th edition of The Condor.


The treatment of "licorice actors" in Hong Kong entertainment industry is not high, and Liu Jiang once bluntly said:"I enjoy acting myself, but it’s hard to eat."



In order to support his son’s high tuition, Liu Jiang had to work around the clock.Shooting on TV during the day and dubbing part-time at night, there is almost no time to sleep.But like other actors, Liu Jiang never complained."It’s hard, but I also feel lucky. As long as you are willing to do it, you will have something to do without sleeping."



Today, 76-year-old Liu Jiang is still active in the front line. In 2020, he was nominated for the best supporting actor with the Golden Jubilee Building.


For him, acting is a "play addiction"."When I play the role, that kind of enjoyment will make me smile when I look back.""People think I’m crazy, but it’s this feeling, like being addicted, that has kept me doing it for decades."



The above mentioned ones are just the epitome of countless "licorice actors" hidden behind the characters.They are willing to be green leaves and achieve their roles, but they often get a meager salary, and it is difficult to make a living by acting alone.


I once lamented in an interview that licorice actors are always the one who is ignored on the set, and the last scene that stays up all night is often left to the oldest actors, which is unfair.



In traditional Chinese medicine, "licorice" is mostly a drug introduction, not the protagonist, but it is indispensable.


The same is true of "licorice actors". They have no superstar in front of the curtain and no star aura behind the scenes, but they really shape every role with their heart.


So, please try to remember their names. These licorice actors who play seriously and live hard deserve more respect from the industry and us.


Young artists trapped in the "suicide curse" in Korean entertainment circle have died one after another.

CCTV News:Recently, there was another bad news in the Korean entertainment circle. The 27-year-old Korean male artist Che Renhe was found dead at home. This is the third young Korean artist who died suddenly in just over a month. The first two were women and both committed suicide. Tragedy happens frequently, and people can’t help sighing. What happened to the Han Yu circle? Some people even say that the Korean entertainment circle seems to be caught in a "suicide curse".

On December 3, South Korean actor Che Renhe was found dead at home.

Che Renhe, 27 years old, debuted in July 2017, when he was a member of the actor group Surprise U, and later appeared in many online dramas and hit TV series.

Cherenhe usually gives the impression that he is an optimistic big boy. The day before his death, he posted on social media Instagram, urging fans to take care of themselves in the cold winter.

This made fans feel very confused about the death of Che Renhe.

At present, the police are investigating the cause of Cherenhe’s death.

In just 50 days, this is the third time that the Korean entertainment circle has heard the death of a young artist.

On October 14th, Sulli, an artist of SM, a famous Korean entertainment company, was found dead at home at the age of 25. At present, the police speculate that his death was due to suicide.

The agent said that Shirley suffered from severe depression before her death.

After Sulli’s death, Koo Hara, her good friend and idol artist, broadcast live on social media and wept bitterly:Shirley,My sister is in Japan,I can’t see you off, I’m sorry!When you get there,I hope everything will be as you wish,Sister will work hard to live together for you.

However, Koo Hara finally "reneged".

On November 24th, one month and ten days after Shirley’s death, 28-year-old Koo Hara was found dead at home.

Like Shirley, Koo Hara, who debuted as a women’s group at the age of 17, is well-known in South Korea.

She sang, appeared in TV series and participated in variety shows, but she also suffered from depression because of various pressures.

It is speculated that Sulli’s death may be the last straw to crush Koo Hara.

Young artists with beautiful youth and bright future have died one after another, which makes people have to re-examine the Korean entertainment circle.

China A-share game sector strengthened against the trend on Wednesday.

  China news agency, Beijing, March 13 (Reporter Chen Kangliang) China A shares were "cold" on Wednesday, and all the major stock indexes fell, but the game sector strengthened against the trend.

  According to the data of Oriental Fortune, a financial data service provider, the game sector rose by 4.52% that day, leading the way. In terms of individual stocks, the share prices of Dasheng Culture, Huicheng Technology, Caesar Culture and century huatong all gained daily limit (up by 10%).

  Wang Liying, an analyst in orient securities, said that the main reason for the strength of the game sector on that day was that with the recovery of the popularity of the A-share market, the rotation effect of the sector was enhanced, and the game sector had the momentum to make up for the increase due to the relatively small increase in the previous period. In addition, there are many positive news about the game industry recently, including the upcoming Game Developers Conference and the expected return of Blizzard games to the China market, which are conducive to activating the popularity of this sector.

  According to media reports, the annual Global Game Developers Conference will be held in the near future. As an influential industry summit in the global game industry, this conference will show the latest progress of AI-enabled games with artificial intelligence (AI) as the key word.

  Zhang Heng, an analyst at Guosen Securities, said that the current China game version number is normalized, which is conducive to the stable release of quality products; New technologies such as AI are expected to promote the game industry to reduce costs, increase efficiency and innovate interaction methods, thus bringing about business model innovation. Combined with the valuation level of the sector, we are optimistic about the investment value of the game sector.

  As far as the overall performance of the market is concerned, as of the close of the day, the Shanghai Composite Index reported 3043 points, a decrease of 0.4%; The Shenzhen Component Index reported 9604 points, a decrease of 0.27%; The growth enterprise market index reported 1895 points, down 0.57%. (End)

Count the "achievements" after the integration of the Central Radio and Television General Station

  In just a few months, the integration bonus of the main station has been highlighted, the development momentum of the integrated media has been strong, the big screen and small screen have all shown the king’s demeanor, and the TV viewing and network communication power have soared.

  In March this year, according to the Plan for Deepening the Reform of the Party and State Institutions, the Central Radio and Television General Station was established and officially unveiled on April 19th. The Central Radio and Television General Station has integrated three resources of CCTV (China International Television), china national radio Radio International and China Radio International, actively integrated innovation and development, and comprehensively improved its communication, guidance, influence and credibility. In just a few months, the integration bonus of the main station has been highlighted, the development momentum of the integrated media has been strong, the big screen and small screen have all shown the king’s demeanor, and the TV viewing and network communication power have soared.

  The reception desk becomes the mainstream value communication center

  Open a new era of media communication

  After the establishment of the Central Radio and Television General Station, the integration and development action was strong: the broadcaster of CCTV presented the news broadcast, the three stations jointly launched the special program Qingming Poetry Club, the three hosts cooperated in the live broadcast for the first time at Boao Forum for Asia, and the anchors of CCTV and Guoguang joined the CCTV music channel "Global Chinese Music List". In June, the Shanghai Cooperation Organization Summit reported that the CCTV news channel Qingdao Studio launched the special program "Friends and Friends from the Green Island", which was the first time with CCTV and Guoguang.

  Boao Forum for Asia Annual Conference 2018, Media Zone of Central Radio and Television General Station

  Live TV broadcast simultaneously, meet Qingdao and talk together.

  At the same time, the reception desk has accelerated the pace of media integration. On April 22nd, it made its debut at the first Digital China Construction Summit, demonstrating the media coverage functions provided by CCTV, Yangguang and International Online, and showing the industry and society the latest exploration and development achievements of CCTV in building a new media platform and integrating the media flagship by using the latest Internet technology and digital technology.

  In mid-March, the Central Radio and Television General Station contacted and exchanged views with China’s BAT Internet giant. In April, the affiliated China International Television Corporation signed a technical cooperation agreement with Alibaba Group, and the two sides will cooperate in cloud platform, big data, mobile client and information platform construction. On July 31st, authorized by the Central Radio and Television General Station, China International Television Corporation, a subsidiary, officially launched a comprehensive strategic cooperation with China Mobile in six areas, including 5G technology research and development, 4K ultra-high-definition channel construction, content distribution, big data and capital, so as to realize resource sharing, complementary advantages and mutual benefit. On August 1 ST, we had extensive and full exchanges with Sina and reached a consensus to expand the territory of self-media and social media.

  In addition to the integration of news reports, content products and industrial development, after the establishment of the Central Radio and Television General Station, the public welfare communication forces of the original three stations have also been integrated, and the public welfare effect has increased exponentially. On June 29 this year, the work exchange meeting of "Advertising Precision Poverty Alleviation" of the Central Radio and Television General Station was held in Beijing. Shen Haixiong, Vice Minister of Publicity Department of the Communist Party of China and Director of the Central Radio and Television General Station, released three new poverty alleviation measures at the meeting: First, expand the coverage of poverty alleviation. On the basis of the existing eight provinces (autonomous regions and municipalities) of Guizhou, Qinghai, Ningxia, Fujian, Chongqing, Hunan, Shaanxi and Xinjiang, from July this year to the end of June next year, Second, in addition to public service advertisements, in 2018, the relevant channels, frequencies and new media of the main station will launch special topics and columns on "Precision Poverty Alleviation" to increase the promotion and promotion of precision poverty alleviation; Third, on the basis of investing 1.04 billion public service advertising poverty alleviation resources in the past two years, from July 2018 to the end of June 2019, the Central Radio and Television General Station will spend more than 1 billion advertising poverty alleviation resources in the new poverty alleviation year, doubling the amount of public service poverty alleviation advertisements to help more areas achieve poverty alleviation with doubled investment.

  The establishment of the reception desk has boosted the cultural confidence of all sectors of society in leading the mainstream media value, made the main theme louder, and demonstrated the power of centralized aggregation.

  The advantage of leading in January-August is remarkable.

  The top five channels are all on CCTV.

  From January to August of 2018, CCTV’s viewing share was high-spirited, reaching 33.31% in the whole day and 31.05% in the evening (19:00-23:00, the same below), up by 0.6 percentage points year-on-year, and the leading advantage was remarkable. Looking at the channel pattern, the top five channels with dual-network viewing share are all owned by CCTV, with the top ten in the national network accounting for eight and the top ten in central cities accounting for seven.

  Source: CSM, National Measuring Instrument.

  Source: CSM, National Surveying Instrument, 35 cities.

  Behind the high ratings, it reflects the audience’s continuous attention to the high-quality content of the platform. CCTV-1 central city’s viewing share was crowned king, with a year-on-year increase of 10% in the whole day and 14% in the evening. 2018 is the first year after the 19th National Congress and the 40th anniversary of China’s reform and opening-up. As a political and cultural communication center, the position and value of CCTV-1′ s main position are more prominent.

  The CCTV-8 national network won the laurels, and the whole-day viewing share increased by 8% year-on-year, and it increased by 13% year-on-year in the evening. Among them, the emotional drama "Mother’s Uncle" tells a touching story of "great feelings and positive energy", showing the love and responsibility of the family, and finally won the championship with 2.04% ratings and 8.3% ratings.

  CCTV’s network communication power ranks first,

  Guoguang and Yangguang are in the top ten.

  In addition to the gratifying results of the dual-network viewing share, in the list of the top 10 central media and 38 TV stations in the second quarter of 2018 released by CTR, all platforms under the Central Radio, Film and Television General Station are in the leading position. Among the top ten central media, CCTV ranks first, while China Radio International and china national radio rank sixth and eighth respectively.

  In the list of TV stations, CCTV ranks first with a high score of 91 points, far ahead.

  There are five first-level indicators of CTR network communication power, namely, official micro communication power, official WeChat official account communication power, own APP communication power, official website communication power and third-party platform communication power; The secondary indicators include two aspects of data, on the one hand, the indicators related to the size of the media coverage population; On the other hand, it is related to the indicators that the media actually reach the crowd. The final index covers the self-owned APP and official website of each appraisal object, as well as more than 5,000 accounts opened and normally updated on Weibo, WeChat and other third-party platforms.

  作为国家级平台,中央广播电视总台积极响应党中央号召,投身到媒体融合的升级建设中,紧紧围绕建设国际一流的国家级现代传媒航母的目标,不断探索和完善融媒体发展机制,收获了一份令人满意的成绩单。

  今年世界杯期间,中央广播电视总台旗下视频平台央视影音移动端日用户设备数增长势头迅猛,一经开赛便突破900万,随后6月18日的峰值更是逼近千万级别,日用户设备数均值增长至开赛前的4.4倍。单日总访问次数在世界杯期间增长逾5倍,单日总使用时长增长了3.5倍。6月18日当天,单日总访次突破5000万次。

  今年以来,央视网重点推出的时政微视频已经成为了一款“明星产品”,迄今共制作推出时政微视频35支,全网播放量23亿,平均每支6500万。

  习近平总书记在十九大报告中强调,“要高度重视传播手段建设和创新,提高新闻舆论传播力、引导力、影响力、公信力”。中央广播电视总台将举全平台之力,传播主流声音、弘扬主流价值、讲好中国故事,在电视端、广播端和新媒体端不断探索创新,持续释放体制红利。

Campus pop culture can’t just be a game of expression.

  Campus popular culture is becoming an important way for college students to express themselves. Bright pictures/vision china

  Perspective of educational reform

  editorial comment/note

  I like online literature, and I am keen on chasing foreign film and television dramas. I say "Meng Meng Da" and write "Martian". This is the cultural life picture of many college students at present. Together with spoof culture, enthusiasm for textual research, fanaticism about idolize and fashion consumption, they constitute the popular culture of colleges and universities that is popular on campus. What is the fundamental reason for the popularity of popular culture in colleges and universities? From this, what trends of current pop culture phenomena can be seen? What makes such a culture go deep into the hearts of college students? How to guide students in popular culture? In recent years, Wang Ying, an associate professor at capital university of economics and business Marxist Institute, has been tracking popular culture in colleges and universities for a long time, and our reporter interviewed her in this regard.

  1. Popular culture in colleges and universities is associated with fashion, but it is quickly "switched".

  Reporter: What are the main manifestations of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities can be divided into network culture, foreign culture, language culture and behavior culture.

  Network culture is mainly manifested in network literature, online games and online socialization. We know from the questionnaire survey that college students like online literature only less than classic works. College students are both online writers and the main source of online readers. For example, Zhang Weixuan (pen name Feng Qingyang), a post-90s college student of Hubei University of Technology, as the signing author of 17K novel network under Chinese Online, has gained a large number of fans and millions of income by virtue of his network fantasy novel "Dragon Blood God of War". The attraction of online games to college students comes from its realistic scene design and imitation and transcendence of real life. At the same time, the influence of online games will also spread to the real life of college students, such as "God and horse are all floating clouds" and "tragedy" and other buzzwords all come from the online game World of Warcraft. Social networking mainly takes social networking sites and social software as platforms, such as Zhihu, Guoke, Renren, Kaixin, QQ and WeChat.

  Foreign cultures occupy college students’ spare time with foreign film and television dramas, pop songs and variety shows. This leads to college students’ pursuit of foreign idol stars, clothing styles, food culture and brand products, the most typical of which is "Korean culture". At the beginning of 2016, Descendants of the Sun was a hit, and the cosmetics used by Song Hye Kyo, the heroine in the play, became the main target of college students’ online purchasing. Song Joong Ki, the actor of the leading actor, became the first of the top ten popular stars on campus.

  Language and culture are mainly manifested in popular buzzwords on campus. Popular words in colleges and universities reflect more about the living conditions and emotional changes of college students, such as "being drunk", "being speechless", "being rich is willful", "single dog" and "mainly depending on temperament". Moreover, the emergence of buzzwords is almost related to a popular event at that time, such as "the boat of friendship turns over when it is said", "the power of the wild", "blue thin, mushrooms" and "people who eat melons" in 2016.

  Mock culture, blind textual research, fanaticism about idolize and extravagant consumption are all popular behavior cultures among college students. In campus activities, college students often imitate popular dances, remake classic photos, and ridicule mainstream culture to play their own funny creativity and spoof spirit. In addition, such as buying the latest clothes in the season, doing all kinds of fashionable hairstyles, participating in exciting outdoor sports, attending various classes and starting their own businesses are all indispensable fashion elements in contemporary college students’ lives.

  Reporter: What are the characteristics of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities is often associated with fashion. Although it can be quickly accepted by the majority of students, it has the characteristics of being quickly "switched". They are just a "game" for college students to know themselves and express themselves. Just as they borrow online buzzwords for irony and banter, they don’t use it to resist society, but are trying to participate in and transform society by their own strength. Popular culture in colleges and universities does not have the popularity of popular culture. It is a "minority" culture of a specific group and a popular culture that only happens among young college students.

  2. Internal and external factors make popular culture popular in university campus.

  Reporter: What do you think is the external cause of popular culture in colleges and universities?

  Wang Ying:Economic globalization and the development of China’s market economy after the reform and opening up are the breeding ground for popular culture in colleges and universities. China’s reform and opening up has fostered an open social environment and cultural mentality. Under the trend of globalization, foreign pop culture is competing for beauty in China. The foreign popular culture, which is mainly based on film and television plays, has quickly grasped the psychological needs of young college students for innovation, rebellion and individuality with its excellent production and commercial operation. It not only opened college students’ eyes, aroused their curiosity, but even affected their cultural attitudes and values.

  At the same time, the consumer society’s change of college students’ consumption concept has become the internal driving force of the flourishing popular culture in colleges and universities. With the gradual prosperity of family life in our country, the consumption power of college students who are mostly only children has also increased year by year, and colleges and universities have become the "cakes" for businesses to compete for. Merchants who follow the trend of profit are extremely sensitive to the popular trends among college students. Every "foreign festival", the merchants will take action, do enough atmosphere rendering and consumption induction, take out the students’ pockets and bring the carnival of the merchants. An invasion of the Korean Wave triggered the popularity of various Korean costumes, Korean cosmetics and Korean food.

  In addition, the powerful communication function of mass media and the emergence of new media have accelerated the process of popular culture being popular in colleges and universities. With the development of internet, college students can understand social trends, watch Hollywood blockbusters and grasp popular elements without leaving campus. You can buy all kinds of fashion items online without leaving the dormitory. Some cultural concepts and contents excluded by the mainstream media have also crossed cities, regions and countries through computers, mobile phones and other media, entered the lives of college students, and influenced their thoughts, behaviors and judgments.

  Reporter: You talked about external causes, but what about internal causes? Why can college pop culture affect college students’ hearts?

  Wang Ying:The popularity of popular culture is not because of its profound content, but mainly because of its immediacy, which embodies the current life value of college students and satisfies their feelings, desires, pursuits and impulses at this moment. The nearly perfect idol star on the screen can attract fans to scream; The ups and downs of love stories in Korean dramas can make Korean drama fans cry or laugh; The grand and well-made online games on the network make those game experts feel like they are there. These popular cultures, which take audio-visual as the main form, can not only satisfy the sensory enjoyment of college students, but also infect their feelings and emotional changes with their contents that are consistent with their real feelings and internal needs.

  College students are in the transition stage from adolescence to adulthood. They are eager to be independent and to rely on their own strength to gain respect and understanding from others, so they pay special attention to the evaluation, attitude and acceptance of the group. Popular culture in colleges and universities can effectively meet the needs of college students’ group identity. Similar costumes, similar languages and similar lifestyles can make college students feel that they are a member of the group. In order to gain the recognition of the group, college students will take the initiative to understand the popular culture of colleges and universities and help themselves to integrate into the group in order to gain a sense of psychological security. Conformity intensifies the infection, suggestion and imitation among groups, and promotes the spread of popular culture in colleges and universities.

  Physiologically, college students’ bodies have matured, which makes them feel that they are adults. They don’t like being treated as "children" any more, and hope to be understood and respected. Therefore, they hold a critical attitude towards the opinions of parents and teachers and tend to accept them selectively according to their own understanding. Pop culture just caters to the psychological needs of college students. They can express themselves freely, show their individuality, be free from restraint and control, and their self-esteem and sense of adulthood are fully satisfied.

  In addition, college students are in a critical period — — Promote their own socialization. The main tasks in this process are: socialization of knowledge and skills, socialization of political ideas, socialization of ethics, socialization of professional consciousness and socialization of value orientation. The popular culture in colleges and universities is playing a role in promoting the socialization of college students. Due to the closed campus environment, the contact between students and society is mainly through computers, mobile phones and other electronic devices. Therefore, through the Internet, popular culture in colleges and universities, with its strong penetration and coverage, has realized the "point-to-face" communication between college students and society, and has become an emotional expression outlet for them to understand, contact and participate in society. The ubiquity of the Internet also makes the life concept, values and beliefs conveyed by popular culture in colleges and universities penetrate into the hearts of college students, affecting everyone’s ideal pursuit and behavior choice.

  3. Clever use of pop culture context, leading the mainstream culture value.

  Reporter: What suggestions do you have for guiding popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities not only greatly enriches and changes the spiritual and cultural life of college students, but also challenges the influence and educational function of mainstream culture among students. We should learn to skillfully use the context of popular culture to effectively realize the value guidance of mainstream culture in colleges and universities.

  Today’s universities are moving towards ideological pluralism and cultural openness, and the independence, selectivity, variability and differences of college students’ ideological activities are also increasing. The group psychology of equal rights and the open information environment make the traditional authoritarian model and preaching indoctrination have no room. The construction of college students’ spiritual world is not from external compulsion and pressure, but from internal recognition and awakening. In order for the mainstream culture in colleges and universities to establish a correct ideological theory and enable students to form a recognition of mainstream values and a clear criterion for judging right and wrong from the bottom of their hearts, we must immediately understand the real ideological trends, psychological preferences and personality characteristics of college students, and earnestly pay attention to their internal demands and emotional needs, instead of simply, vaguely and rigidly overriding their life world.

  At the same time, for today’s college students who often decide their information choice psychology by their own subjective feelings and direct experience of emotional likes and dislikes, the process of leading the mainstream value is not only the process of individual cognitive participation, but also the process of group emotional intervention, and they pay special attention to truth and respect. Therefore, the disseminators of mainstream culture in colleges and universities should adhere to the principle of equality, tolerance and openness, communicate and share ideas with students, listen to their voices and ideas more, give them more understanding, respect and guidance, reduce didactic and indoctrinating language in the education process, and use vivid online language and humorous expressions to bridge the "generation gap between teachers and students". By tuning into the same channel as the students’ discourse system, students can fully involve their own emotions and feel the same for the mainstream culture.

   (Reporter Wang Qinghuan)

The aftertaste of winter collides with spring.

Chimonanthus praecox is a winter plant in Feng Ling.
And magnolia is the messenger of spring.
Recently, careful citizens have discovered that
On the streets of Jiading
The flowers in the original two seasons actually bloom at the same time.
On Tacheng Road in Jiading, a magnolia tree has taken the lead in blooming, and the white and flawless flowers bloom like snow from afar. On the opposite side, the Chimonanthus praecox on the corner hasn’t withered, and the golden flowers are blooming in the wind. The flowers in the original two seasons actually bumped into each other, which surprised the nearby residents.
"In my impression, this is a flower in two seasons, one in winter and the other in spring. Now it is quite strange to bloom together." Mr. Wang said.
Why do flowers that belong to winter and spring bloom at the same time? Lu Xianqing, deputy section chief of the Park Greening Department of Jiading District Landscaping Management Office, said that the best temperature for Chimonanthus praecox to bloom is 0℃-5℃, and Magnolia grandiflora generally opens when the temperature reaches above 10℃. "Flowers are very sensitive to temperature. After the Spring Festival, there was a wave of warming, and there were individual differences in the flowering of magnolia, which caused some magnolia to disrupt the flowering period and met the wintersweet that had not withered." Lu Xianqing said.
However, the public wants to enjoy the beautiful scenery of magnolia in full bloom, and it will take another half month.
Written by: Yin Qinqin
Camera: Wang Jian
Reporting/feedback

Rare parasitic fetus! Guangzhou doctor skillfully picked 25 cm "volleyball" in the belly of an 8-year-old girl.

Text/Yangcheng Evening News All-Media Reporter Lin QingqingCorrespondent Song Liping Cha GuanlinFigure/provided by the hospital
Xiaoqiu (Hua surname), an 8-year-old girl, is thinner than a child of the same age, weighing only 40 kilograms, but her stomach bulges like a volleyball, and the diameter of the "tumor" in her abdomen reaches 25 centimeters.
After examination, this "tumor" is a huge parasitic fetus and a rare congenital disease in the world. Genetically, it is also called "fetal fetus", and the incidence rate is about one in five hundred thousand. At present, only more than 200 cases have been reported in the global related literature.
A few days ago, the team of experts in gastrointestinal surgery of Guangdong Provincial Hospital of Traditional Chinese Medicine once again challenged the difficulty, and the giant tumor was successfully removed for Xiaoqiu in 65 minutes. Xiaoqiu recovered and was discharged 8 days after operation. This is also the first time that Guangdong Provincial Hospital of Traditional Chinese Medicine has completed the excision of giant parasitic fetus in children.
An 8-year-old girl is pregnant with a rare giant tumor.
On July 1st, last Saturday, Diao Dechang, director of Gastrointestinal Cancer Center of Guangdong Provincial Hospital of Traditional Chinese Medicine, turned down the invitation of academic lectures and drove to Lianzhou People’s Hospital for three hours. There are a pair of anxious parents waiting for him.
At the end of 2014, Xiaoqiu was born in a rural family in Lianzhou City. However, when she was one year old, the local doctor told her parents that Xiaoqiu was suspected of having a tumor in her body. Because of the poor equipment, it was impossible to clearly diagnose the size and nature of the tumor. Seeing that Xiaoqiu did not show obvious discomfort, Xiaoqiu’s parents took Xiaoqiu home with luck.
Since June this year, Xiaoqiu has always felt pain in her upper abdomen. Compared with her thin body, her stomach is getting bigger and bigger, and sometimes it is difficult to breathe, which seriously affects her daily activities. After examination by the hospital, it was found that Xiaoqiu had a huge "tumor" in his body, which severely oppressed the liver, great abdominal vessels and diaphragm, and the corresponding organs were severely squeezed and deformed. Due to the lack of relevant diagnosis and treatment experience, the local hospital contacted Diao Dechang, director of the Gastrointestinal Cancer Center of Guangdong Provincial Hospital of Traditional Chinese Medicine.
The moment I saw Xiaoqiu, Diao Dechang was shocked. In the thin body, the tumor is the size of a volleyball! Through abdominal examination, Diao Dechang felt the hard nodules like bones. The tumor was hard and could not be pushed, indicating that the tumor had formed dense adhesion with the surrounding organs and tissues, and even invaded the surrounding organs.
The results of imaging examination show that the tumor is located at the core of abdominal life, which pushes up against the heart and right lung, pushes forward and surrounds the inferior vena cava. The difficulty of the operation can be imagined, and it may damage the great blood vessels and endanger life at any time. Faced with this extremely difficult and risky case, Diao Dechang decided to transfer the little girl to Guangzhou for further diagnosis and treatment.
65 minutes of surgery successfully "disarmed"
After Xiaoqiu came to the Provincial Gastrointestinal Tumor Center of Traditional Chinese Medicine, preoperative CT showed that the tumor was located in the retroperitoneum of the right upper abdomen, which was considered as a rare giant parasitic fetus in the body, located in the retroperitoneal area behind the right liver, with a diameter of 25 cm. Because the parasitic fetus has already died, it has a neoplastic growth. The tumor wraps and pushes the inferior vena cava forward to the vicinity of the anterior abdominal wall, and pushes the abdominal aorta to the left severely. The liver was severely squeezed into an irregular sickle shape by the tumor, and the right kidney was squeezed downward into a triangle shape, so the renal blood vessels could not be distinguished. The diaphragm is also obviously squeezed upward and lifted upward, resulting in severe compression of the right lung and damage to the function of the right lung.
The most challenging thing is that there is no dividing line between the tumor and the organ, and the operation is very likely to damage the abdominal aorta or inferior vena cava and lead to massive bleeding and death. The anatomical separation of hilar region and hilar region is also extremely difficult, and unpredictable events may be fatal at any time.
At the same time, surgery is also a great test for children’s lung function and heart function. The removal of tumor will easily lead to the instantaneous expansion of peripheral blood vessels, which will lead to the decrease of blood return, which will lead to the decrease of blood pressure, and even lead to cardiac arrest in severe cases. However, the long-term compression of the tumor on the right lung leads to a serious reduction in the volume of the right lung, which is also an important problem that leads to lung dysfunction during and after surgery.
In order to ensure the smooth operation, the team of director Diao Dechang of the Hospital Gastrointestinal Cancer Center organized many discussions in the hospital. The anesthesiology department, pediatrics department, critical care department, blood transfusion department and other departments of the hospital conducted multi-disciplinary consultation before operation, and prepared sufficient surgical plans for various possible surgical situations.
At 9: 00 am on July 7th, Professor Diao Dechang performed the operation, with the assistance of Dr. Xiong Wenjun and Dr. Li Jin, and Professor Zhong Min presided over the anesthesia. When Diao Dechang opened the abdominal cavity, he saw that the thick inferior vena cava of the thumb was surrounded by the tumor at 270 degrees and pushed forward under the abdominal wall. Most of the tumors are surrounded by the liver, intestine and abdominal vessels, and only the palm-sized "tip of the iceberg" can be seen.
These pipes of children are as thin as toothpicks and may be damaged at any time. Diao Dechang successfully separated these pipes from the tumor by using the characteristic technology of the hospital-suction and curettage anatomy technology.
Subsequently, the surgical team carefully unwrapped the tumor from various wraps such as inferior vena cava and abdominal aorta. The tumor was completely removed! The operation took only 65 minutes and the bleeding was only 20 ml. Under the careful treatment of all the medical staff in the gastrointestinal surgery department of Guangdong Provincial Hospital of Traditional Chinese Medicine, Xiaoqiu was discharged from the hospital on the eighth day after the operation.
"Thank you so much! Director Diao, you are a great benefactor of our family! " When he was discharged from the hospital, Xiaoqiu’s father held Diao Dechang’s hand tightly and thanked him excitedly. (For more news, please pay attention to Yangcheng Pai pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng SchoolEditor | Liang ShanyinProofreading | Zhu Aiting
Reporting/feedback

Abominable: China’s beautiful scenery conquers the world and spreads China culture.

1905 movie network news Animated masterpieces produced in China and distributed around the world are being shown all over the country. Up to now, they have been shown in 46 countries and regions around the world, and have accumulated more than 100 million US dollars in box office. The domestic box office of the film has exceeded 100 million yuan, and with its excellent picture performance and the story of contemporary China, the good reputation spread like wildfire.

The dizzying beauty of China in the film conquered overseas audiences, and the hero of the film, Heavy Snowman Mao, impressed everyone. During the National Day holiday, some netizens saw the figure of Snowman Mao in Leshan Giant Buddha, which is also an important scene in the movie.

China Beauty God Restores Snowman Heavy Hair to Visit Leshan Giant Buddha.

The strong word-of-mouth of Abominable swept the world and attracted the attention of film critics. Scott Feinberg, columnist of Hollywood Reporter, predicted that "Abominable" is expected to be shortlisted for the best animated feature film. At the same time, animated films that entered the forecast list include I Lost My Body and War in Fu Nan. At the same time, the film scored as high as 9.3 points on a domestic ticketing platform, ranking among the best in the domestic animated film rating! Douban scored 7.5 points, big V recommended 93%, rotten tomato index 81%, popcorn index 96%, and the word-of-mouth results at home and abroad were very eye-catching.

Good word of mouth comes from the excellent performance of the film, and the most talked about by the audience is the "divine restoration" of China’s beautiful scenery. On their way back to Mount Everest, the protagonists Xiaoyi, Ajun and pengpeng passed through many famous mountains, rivers and places of interest, and the scenes of Huangshan Mountain, Qiandao Lake and Leshan Giant Buddha in the film reached a state of inseparable reality. The protagonist Xiaoyi played the violin at the foot of Leshan Giant Buddha, and the scene of flowers blooming all over the mountains was very shocking. Such beautiful scenery also made foreign audiences fascinated.

On October 4th, some netizens saw the figure of Snowman Da Mao in giant buddha, Sichuan. Heavy hair appeared at the foot of Leshan Giant Buddha, having a cordial interaction and taking photos with the tourists and children on the spot, which was quite popular. Da Mao’s "return" to Leshan Giant Buddha not only vividly reproduces the classic pictures in the film, but also confirms the high popularity and good reputation of the film.

Spreading the story of China culture "going home" touched the world.

Abominable tells a story about going home in China. It is not only the story of the snowman’s return to Everest, but also the story that "home" brings strength to the protagonists. The closer the heavy hair is to Everest, the more powerful its magic is. The friendship between the three protagonists has also been tested in the adventure and has become stronger. Xiaoyi’s mother’s care for Xiaoyi, Xiaoyi’s father’s violin and Xiaoyi’s grandmother’s steamed stuffed bun are also symbols of "home" one after another.

Some film critics said that Da Mao’s home is on Mount Everest, and Xiaoyi’s home is in a big city. It seems to be a far cry from each other, but it is also an echo. Home is the highest mountain, and we have been climbing it all our lives. This is an oriental family concept, and through the excellent expressive force of the film, the audience all over the world have realized the warmth of this kind of affection. Whether it’s the beautiful scenery in China, the people in China, or the Chinese feelings, they have been successfully conveyed to the audience watching movies, even though they speak different languages and have different skin colors.

Abominable was directed and written by Jill Culton and co-directed by Todd Wilderman. Tim Johnson is the executive producer and Suzanne Birchi and Peilin Chou are the producers. The film has been released in 46 countries and regions around the world.


Ten tips on the Spring Festival: Why is the Spring Festival also called Xinzheng and Yuanri?

  BEIJING, Beijing, January 22 (Reporter Shangguan Yun) "The sound of firecrackers is one year old, and the spring breeze warms Tu Su." Another Spring Festival is coming, and people greet the long-awaited Lunar New Year with rich and varied festival customs.

  Meng Lingfa, an associate professor at the School of Law and Sociology in chongqing technology and business university, mentioned in an exclusive interview with Zhongxin.com that the Spring Festival reflects the exchange between the old and the new in natural time and space, and has a beautiful meaning of getting rid of the old, praying for the good fortune, feeling grateful and reuniting the family.

  In fact, no matter how the customs change, the Spring Festival is always a reunion festival valued by China people, and it also reflects the profoundness and long history of Chinese excellent traditional culture from all aspects.

  1. What is the meaning of the Spring Festival?

  Spring Festival is one of the most important traditional festivals in China. As the saying goes, "one hundred years is the first" and "four seasons spring is the first", which reflects the exchange of old and new natural time and space.

  Therefore, as a title of "Year", the Spring Festival has a beautiful meaning of getting rid of the old and spreading the new, praying for happiness, giving thanks and family reunion in various sacrificial ceremonies and celebrations.

  In essence, "Chinese New Year" can also be regarded as a time period. In ancient times, there was no word "Spring Festival", but "the first day of the first month" was often called Yuanshuo, Yuanri, SGD, New Year’s Day, Zhengri, Yuanchen or Xinzheng.

  Meng Lingfa said that until the Republic of China, "the first day of the first month" was named "Spring Festival" and it has been used ever since.

  Second, why is the Spring Festival called Xinzheng?

  Among the various names of the Spring Festival, "Xinzheng" has been widely used since the Sui and Tang Dynasties. For example, Meng Haoran’s poem "The New Year’s Eve will be a happy house in Zhang Shaofu" says: "The old plum blossoms sing, and the new Zhengbai wine bottle."

  In Yuan Xi, an old story of Wulin, Zhou Mi of the Song Dynasty wrote: "As soon as you enter the new school, the lights are getting brighter." In the Ming and Qing Dynasties, the name "Xinzheng" was also continued. In "Cold Swallow in Pingshan", a mountain man wrote: "Because I spent the New Year at home at the end of the year, Xinzheng got up and took office."

  The title of "Zhengri" may have appeared in the Han Dynasty. In the Book of Beginners of Tang Xujian, four quotations from the Four People’s Moon Order of Han Dynasty said: "The first day of the first month is called Zhengri." Whether it’s a new day or a new day, these titles all reflect the ancient people’s understanding of the first day of the New Year.

  In essence, these words have certain beautiful meanings. No matter which word is used to refer to "the first day of the first month", the concepts such as "new", "positive" and "yuan" embodied in it all show people’s time positioning for the beginning of a year and their recognition of Vientiane’s renewal.

  Third, how to set the festival with the beginning of the year?

  The Spring Festival can become a traditional festival in China, and it has experienced a long development process, which is also related to the choice of calendar.

  According to Meng Lingfa, China has a very long history of observing images and giving time, but there are still differences from one dynasty to another, which has a direct impact on the tradition of observing festivals at the beginning of the year.

  In ancient times, people took the Big Dipper as the benchmark, and determined that "bucket handle Huiyin" was Chunzheng and "beginning of spring, who built Zhengyin Moon", was the beginning of the year. This is exactly the method of the era of the main branch, or the star calendar.

  Simply speaking, the first month of the summer calendar is in Meng Chun, the first month of the business calendar is in winter and December, and the first month of the week calendar is in winter and November. After Qin unified the six countries, the Qin calendar (Zhuan Xu calendar) was adopted, and the first month was set in October.

  In the early Han Dynasty, the Qin calendar was used. By the time of Emperor Wu of the Han Dynasty, astronomers Tang Dou, Luo Xiahong, Deng Ping, etc., while absorbing the solar terms, made the "taichu calendar" and restored the first day of the spring of the summer calendar as the beginning of the year. This laid the time foundation for today’s Spring Festival, and Luoxiahong, a native of Langzhong, Sichuan, became the "first person in the Spring Festival" recognized by contemporary scholars and was regarded as the "grandfather of the year".

  4. Why was "Nian" extended to the name of the year?

  Nowadays, when people mention the Spring Festival, they always say "Spring Festival". Meng Lingfa explained that "Nian" belongs to the word "He", and Xu Shen wrote "Nian" as "Bang" in Shuo Wen Jie Zi, which means "which is the valley".

  "Gu Liang Chuan Huan Gong Three Years" records that "all grains are ripe for years". Based on this, "year" has the meaning of "year achievement", that is, "one year’s harvest" Based on this original meaning, "year" gradually extended to the meaning of expressing time, and thus concepts such as "year festival", "age", "anniversary" and "age" appeared.

  The same is true of the "year" of "Chinese New Year". As the so-called "spring planting", "summer hoeing", "autumn harvest" and "winter storage" go round and round, it is not difficult to understand that people regard "Chinese New Year" as a festival to celebrate the harvest.

  In addition, "food is the most important thing for the people" and "community" and "millet" are extremely important to people, and in such an important period of the Spring Festival, posting Spring Festival couplets with the meaning of "bumper harvest", holding performances of "social fire" and "social drama", and praying for "good weather" and "bumper harvest" have become very important belief activities.

  5. What is the relationship between New Year’s Eve and Spring Festival?

  From the time point of view, New Year’s Eve is connected with the Spring Festival, but it has its origin, that is, "expelling diseases and ghosts". Han stone reliefs have "Nuo Opera Map", and Song Yi’s painting "Da Nuo Map" is proof.

  Meng Lingfa explained that the original meaning of "except" is "transaction" and "evening" means "night", and this day is generally on the 30 th of the twelfth lunar month, commonly known as "the 30 th of the year" It is night people who "stay up all night", which is commonly called "keeping the old age".

  Therefore, from its original meaning, it can mean "abandoning the old and welcoming the new" and "exorcising evil spirits and avoiding filth" on the last night of the year. Therefore, there are similarities and differences between Spring Festival and New Year’s Eve, and the former can also include the latter to some extent — — Folk custom says that "it is the year after Laba", and "Year" is called "Spring Festival" in modern and contemporary society.

  In addition, according to different kinship, people go to relatives’ homes to pay New Year greetings at different times from the first day of junior high school. For example, in some places, they "return to their parents’ homes" on the second day of junior high school and "aunts and uncles" on the third day.

  6. When does New Year’s Eve appear at the earliest?

  People in China often refer to New Year’s Eve as "New Year’s Eve", which is called "New Year’s Eve" if it is a day or a night. In some areas, the day before New Year’s Eve is also called "New Year’s Eve".

  From the perspective of classics, the appearance of "New Year’s Eve" may be much later than the Spring Festival. The earliest reference to "New Year’s Eve" in the existing literature is the "Records of Local Customs" written by the Western Jin and Zhou Dynasties. "On New Year’s Eve, if you don’t sleep, it is called keeping the year."

  Most of New Year’s Eve falls on the 30th of the twelfth lunar month, but it also falls on the 29th of the twelfth lunar month. Meng Lingfa said that the traditional calendar in China is generally a combination of yin and yang, which considers both the sun and the moon, and the Big Dipper and the Twenty-eight Nights. However, in order to bridge the time difference between the sun, the moon and the stars, a flat year and a leap year were established.

  Therefore, there are 30 days and 29 days in the last month of the lunar year, but there are more than 30 days.

  Seven, why do you want to keep the age?

  "Shounian" is also called "Shounian Fire", according to the age, etc. Simply put, after dinner, the whole family entered the first day of the first month from "New Year’s Eve" until dawn.

  Meng Lingfa believes that one of the reasons for this custom may be that "Shounian" originated from ancient nature worship and people’s reasonable explanation of it. People take the behavior of "staying up late" to resolve the survival crisis brought by the imaginary "Nian beast".

  In other words, people hope to build an invisible force in the span of two periods to drive away all evil diseases and epidemics, so as to realize the effective protection of family or collective members.

  In a word, the custom of "keeping the old age" on New Year’s Eve mainly comes from a symbolic expression of people’s alternation between the old and the new, which embodies people’s perceptual cognition and treatment of the cyclical changes in natural time series, and gradually moves towards national entertainment.

  8. What are the main customs of the Spring Festival?

  During the Spring Festival, there are various festival customs, such as eating jiaozi, setting off fireworks, paying lucky money and visiting temple fairs.

  After eating the New Year’s Eve dinner, I also took back the Kitchen God. When the first day of the first month, everyone went to visit relatives and friends as usual, and "Happy New Year" in turn. People put on their favorite new clothes, prepare refreshments and sweets, and entertain guests warmly.

  In the old folk customs, from the first day to the seventh day, everything is exquisite every day, which is quite ceremonial.

  Nine, why do you want to eat "five spicy dishes"?

  Interestingly, some places eat "five spicy dishes" during the Spring Festival, which are cold dishes composed of five kinds of plants: raw leeks, raw onions, Polygonum cuspidatum, Polygonum cuspidatum and Artemisia scoparia, and some also use onions, garlic sprouts, ginger, peppers and mustard.

  In the Southern Dynasties, Liang Zonggu’s Chronicle of the Age of Jingchu recorded: "Spring cakes, radishes and spiced spring plates are eaten in the New Year". It can be seen that the "five-spice plate" was widely distributed in Chu.

  The "five-spice plate" is basically based on spicy dishes, and its homonym is "new", which means the beginning of a new year. In addition, eating "five spicy dishes" has the meaning of eliminating evil and diseases, and praying for "good health in the new year".

  Ten, saying goodbye to the old and welcoming the new is the core topic of the Spring Festival?

  "Thousands of families always change new peaches for old ones every day." Meng Lingfa said that "saying goodbye to the old and welcoming the new" is indeed the core topic of the Spring Festival. It can be said that most Spring Festival activities are inseparable from this.

  Sticking Spring Festival couplets, door gods, etc. generally appear on New Year’s Eve (noon); The bowing in New Year’s greetings on the first day of the first month, the auspicious words when greeting each other, etc., can all show that both of them have the characteristics of "resigning the old and welcoming the new".

  Meng Lingfa believes that, comparatively speaking, the "farewell to the old" attribute of New Year’s Eve is prominent, and the custom of the first day of the first month is more inclined to "welcome the new".

  In his view, celebrating the Spring Festival is an important activity that China has inherited for thousands of years. We should pay attention to the role of traditional culture in the development of contemporary society, do a good job in the process of protection and inheritance, and better maintain the cultural identity function of traditional festivals. (End)

Hua Xikou leads the interpretation of the official standard of pure beauty cosmetics

In July 2022, the group standard of "CLEAN BEAUTY Pure Beauty" in China was officially announced. In February 2023, with the wide implementation of the group logo in the industry, more and more brands paid attention to standardization construction. As the first drafting unit of the group logo, MCL Huaxikou, an oriental pure skin care brand, was invited to participate in the seminar of "Pure Beauty" of One Leaf, and will attend the 6th China Cosmetics Trend Conference soon, sharing the experience of formulating the group logo and interpreting the pure beauty under the new trend as an industry leader.
Being the guide of the "pure age", Hua Xikou standardized the concept of "pure beauty"
Around 2010, a group of consumers in North America began to abandon chemical synthetic products and embrace healthy and natural skin care methods. This is the prototype of "CLEAN BEAUTY"; In 2012, MCL Huaxikou was founded, and its development core of "pure skin care" coincides with the concept of "CLEAN BEAUTY", which has been mutually confirmed in the development of more than ten years since then.
When "CLEAN BEAUTY" came to China, it had a more vivid and elegant translation: pure beauty. The new concept and new demand of this subdivision track make domestic brands and international giants stand at the same starting line. Based on the industry’s consensus on the concept of "no risk, no harm and transparent ingredients", Huaxikou advocates "five principles of CLEAN and pure skin care" (true label, purity without adding, efficacy demonstration, morality-oriented, natural and organic), which has been widely recognized, and helped Huaxikou to lead the way and achieve a win-win situation in sales volume and word of mouth. At the same time, Huaxikou took the lead in China, publishing a list of 2000+ risk raw materials (the quantity far exceeds the banned standards of the European Union and China, and any six risk components that may cause cancer and teratogenesis, mental addiction, hormone disorder, skin irritation, life injury and environmental pollution will not be added), so as to make the ingredients safe and transparent and create a precedent for the concretization of the concept of "pure beauty" in China.
In the post-epidemic era, based on the huge user group and the thirst for health, China’s "pure beauty" has increased rapidly in China, and various brands, even supply chains and R&D institutions have made bets one after another. China has gradually occupied the mainstream of the global "pure beauty" development. However, at that time, there was still an objective question between the industry and users: What exactly is "CLEAN BEAUTY Pure Beauty"? There is no uniform definition for its standard, even in the North American market of origin, and users easily confuse it with natural cosmetics, organic cosmetics, green/sustainable cosmetics, plant cosmetics and other concepts. Conceptual marketing such as "pure beauty is nothing to add", "pure beauty is nature" and "pure beauty is zero burden" affects users’ minds, and there are even three brands that exploit loopholes in the industry, ignoring users’ health and making real pure brands suffer criticism. Hua Xikou has witnessed and participated in the development of "Pure Beauty" in China, and has also assumed the brand responsibility of avoiding the chaos in the industry and promoting the standardized development. In 2021, Huaxikou released the first Green Paper on Pure Beauty in China, which can help users understand the knowledge of pure beauty and enable industry partners to build a safe and compliant production process of pure beauty. Hua Xikou pioneered the standardization of "pure beauty" in China step by step, and also voiced to users with strength: pure beauty is no longer a single concept, but a complete and rigorous system!
The scientific and rigorous group logo has become a powerful engine for the high-quality and high-speed development of "Pure Beauty" in China.
With eleven years’ professional experience in focusing on the pure track, Hua Xikou has the strength to formulate the first group standard of "CLEAN BEAUTY Pure Beauty" in China. The drafting and correction of the group logo lasted more than 600 days, including not limited to the literature research of skin care ingredients such as 20000+ deformity and carcinogenesis, the support of six data platforms such as drug supervision system /IFRA, and the research of 40+ pure related brands, which was confirmed by the guidance and evaluation of authoritative experts in the industry. In the end, the standard was issued by Guangdong Cosmetics Society and certified by Guangdong Civil Affairs Department (No.T/GDCA011-2022). With a scientific and rigorous expression, the standard of "CLEAN BEAUTY Pure Beauty" in China was finalized: "Pure beauty is a cosmetic whose life cycle conforms to openness, transparency, traceability, human health and safety, environmental friendliness, kindness to animals and social responsibility and humanitarianism." At the same time, it also stipulates the high standard requirements of all links in the product life cycle, from composition, research and development, design, efficacy, pro-testing, packaging and other links, high standard operation and high standard implementation.
Since the release of the group logo, a "standard" revolution has been set off in the beauty industry. In the past, users only stayed in the concept of pure beauty, but now they have a more detailed interpretation and reference; For the industry, it is a breakthrough innovation and a pioneering work in the global market to move from the previous conceptual consensus to a brand-new "pure era" with standards to follow. Gong Tiangui, founder and CEO of Huaxikou, mentioned: "Why is the purity standard a perfect and rigorous system? Because from the brand point of view, consumer demand and market trends have been changing, our standards for pure beauty can no longer rely on the past consensus. We should have forward-looking thinking and pay attention to the sustainable development of pure beauty. Through official standards, it is self-motivated and fully implemented, always maintaining deep links with users, and always maintaining the resilience and competitiveness of the brand. "
It can be seen that the real "CLEAN BEAUTY Pure Beauty" is the brand’s control over the whole product life cycle, the innovation to meet the needs of the market and users, and the sense of responsibility to be environmentally friendly and reduce the burden on the earth. Only in the concept of marketing, you can fight for the first time to cut leeks, but you can’t get the reputation of users; One-sided definition of pure beauty from "natural", "forbidden ingredients" and "zero addition" only consolidates the basic skills of purity, but can’t keep the brand and products impeccable in the whole cycle and constantly upgrade their sustainable advantages. To have all three, we must comprehensively strengthen all aspects, and even establish a standard system by linking the upstream and downstream supply chains. Now Huaxi Kou has implemented the detailed rules of the group standard in various R&D chains, such as the first list of risk components, laying a safe foundation; Trace the origin of oriental flowers and plants and explore pure ingredients; Established the "Pure Beauty Innovation Research Center" jointly with Xiaoyu Pro-test and Xuanjia Bio, and upgraded the raw material extraction again; Emphasize brand aesthetics and pleasant experience, and pay attention to the joint creation of culture and creation; All products have been tested by human body, insisting on user’s real data feedback; Product packaging advocates environmental friendliness, using soybean ink printing, etc. Focusing on the requirements of the group logo, Hua Xikou achieves the unity of knowledge and action, and always creates the first.
In the past, we chased and imitated international beauty; In the era of purity, if Hua Xikou wants to be a leader and creator, the brand upgrade will not happen overnight, let alone a slogan and enthusiasm, but it needs unremitting exploration and persistence. On this difficult but absolutely correct "standardization" road, Hua Xikou sincerely hopes to share the standard experience and build a standard future with the industry, and work together to promote the high-quality and rapid development of "pure beauty" in China.
Reporting/feedback