"Fitness Path", have you used it correctly?

  There is a beautiful scenery in the community, by the river and in the park. Have you noticed it? It is a fitness area composed of some brightly colored fitness equipment, where grandparents or parents often play with their children. Do you know what these instruments are called?

  These fitness equipment have a name, and its scientific name is "National Fitness Path".

  Generally speaking, the "national fitness path" is mostly located in parks, green spaces, rivers and residential areas with good environment. A kind of sports equipment is installed at intervals, and there are paths connecting all kinds of equipment, which is the road to health. Because it is more suitable for ordinary people to exercise, it is called "National Fitness Path".

  What is the "fitness path"?

  In order to implement the national fitness plan and promote the development of urban and rural residents’ fitness activities, the government has invested in building national fitness centers and multi-functional sports venues to provide venues and equipment for residents’ fitness activities, and the "National Fitness Path" is one of the important components.

  The "national fitness path" refers to outdoor fitness equipment suitable for the masses to exercise. One kind is installed at intervals, and there are paths between the equipment, so it is called "fitness path". At present, under the guidance of national policies and guidelines, most urban and rural areas in China have built a series of community fitness paths, administrative village fitness paths and park fitness paths. These fitness paths play a positive role in strengthening people’s physique and can meet the fitness needs of different people.

  What is the use of "fitness path"?

  As the name implies, the "fitness path" is used for fitness, which is composed of a number of fitness equipment with different functions. These devices can exercise arm strength, leg strength, waist and abdomen strength, relax muscles and exercise our speed and flexibility.

  The "national fitness path" can also improve the physical function and quality of ordinary people, relieve the work pressure and mental depression, and finally achieve the goal of preventing and curing diseases and prolonging life.

  What changes have taken place in the body of middle-aged and elderly people?

  In the middle-aged and elderly population, a series of changes have taken place in body shape and function, such as decreased body organ function, decreased cardiopulmonary function, decreased muscle, decreased strength, decreased nerve function and flexibility, and increased body fat. Fitness exercise plays a great role in keeping the middle-aged and elderly healthy, prolonging life and improving the quality of life. The fitness path around us provides a good fitness venue and equipment for middle-aged and elderly friends. However, the adaptability of middle-aged and elderly people is obviously reduced, and their ability to respond to sports stimuli is poor. Faced with numerous equipment on the fitness path, it is easy to cause sports injuries if it is not properly selected. Therefore, the use of fitness path is more important for middle-aged and elderly people.

  What problems should middle-aged and elderly people pay attention to when using fitness path?

  First of all, regular physical examination to understand the health level and physical condition.

  Secondly, safety comes first. It is suggested that middle-aged and elderly people should walk together when exercising through the fitness path, and try not to be alone. If there is any discomfort in the exercise, stop it immediately. Pay attention to the weather changes when exercising, and it is not advisable to exercise in bad weather such as cold, wind, rain and fog.

  Third, pay attention to dress when exercising, wear soft, warm, light, breathable and sweat-absorbent clothes, and sports shoes with thick soles, good elasticity and appropriate size. In winter, you can wear hats and gloves without affecting safety and exercise.

  Fourth, middle-aged and elderly bodybuilders with diseases or injuries should exercise under the guidance of doctors or professional rehabilitation instructors.

  Fifth, before exercise, we should make full preparations. After exercise, we should pay attention to relaxing and sorting out activities, and replenish water properly during exercise.

Why did nine cars get on the bridge? Three Questions on the Crash Accident of online celebrity Pontoon Bridge in a Scenic Spot in Hubei Province

  □ Our reporter Liu Huan Liu Zhiyue

  □ Intern Yi Jiaxin of our newspaper

  On May 16th, in Shiziguan Scenic Area, Zhushan Town, Xuanen County, Enshi Tujia and Miao Autonomous Prefecture, Hubei Province, a black vehicle broke through the guardrail and fell into the water when passing the floating bridge in online celebrity, which aroused widespread concern in the society.

  On the night of the incident, the Information Office of Xuanen County Government issued a notice saying that a commercial vehicle in Shiziguan Scenic Area, Zhushan Town, Xuanen County fell into the water from the floating pontoon, with eight people on board, three people escaped from danger, and five people died after being rescued ashore. At present, the business of the scenic spot has been suspended, and the aftermath and accident investigation are being carried out in an orderly manner.

  On the morning of May 17th, the reporter of "Rule of Law Daily" called the Lion Pass Scenic Area, and the staff of the scenic area said that they were fully cooperating with the police investigation and actively doing the aftermath, and the subsequent opening hours would be announced separately.

  The cause of the pontoon car crash is still under investigation, but the reporter found that there are at least three questions to be solved about the safety management of scenic spots.

  Limited to seven. Why did nine cars get on the bridge?

  The floating bridge involved in the project is called "Dream of Covered Bridges", which is a key tourism project recommended by Lion Pass Scenic Area.

  According to official website, a scenic spot, the floating bridge is 400 meters long and 4.5 meters wide, which can accommodate 10,000 people to walk on it at the same time.

  During the May Day holiday this year, Mr. Shen, a citizen of Wuhan, Hubei Province, came here to visit the Lion Pass Scenic Area. "There is no separate charge for the pontoon bridge. As long as you buy tickets, you can drive and play, and the traffic volume has not been small." At the peak of play, the pontoon bridge is full of vehicles, one next to the other, resulting in flooding of the bridge deck and difficulty in driving.

  Before driving across the bridge, Mr. Shen also noticed that there was a warning sign at the entrance of the pontoon bridge, which read "No retrograde" and "20 yards speed limit", and there was an automatic speaker at the entrance to remind him.

  It is worth noting that the vehicle that crashed into the bridge was a nine-seat commercial vehicle.

  Ms. Li is a native of Enshi and has visited the scenic spot. According to her memory, before she drove on the pontoon bridge, the staff repeatedly stressed that it was necessary to open the window and pass slowly while driving. Moreover, there are many speed bumps on the pontoon bridge, with relatively short guardrails on both sides and a "speed limit of 20 yards" sign on the roadside.

  However, she found on the pontoon bridge that some tourists were driving fast on the bridge, which made her feel a little jumpy. "How dare you drive so fast?"

  Ms. Li noticed that although there were security guards at the entrance of the pontoon, there was no manned rescue point in the middle of the pontoon at that time, and the exit of the pontoon was unattended.

  The video of the car crashed through the net showed that the black commercial vehicle brought layers of waves when passing through the pontoon bridge, and the tire skidded while driving, and then broke through the guardrail and fell into the water.

  Is it really safe to claim to be able to cross the pontoon bridge of tanks?

  The floating bridge involved is also famous for being "the most beautiful floating bridge in Hubei".

  According to public information, a video platform account named "Shanghai Qihua Water Project" published a short video of "China’s most beautiful online celebrity pontoon bridge dedicated to cars in Shiziguan Grand Canyon, Enshi, Hubei (60 meters deep)".

  According to the video content, the car can float on the bridge: "When the car crosses this pontoon bridge created by the locals, it drives on a green emerald river. The water ripples clear the way, and the left and right handrails move up and down in waves, which has a magical feeling of crossing time and space. "

  The reporter found that on the afternoon of May 17, the above video had been deleted. According to public information, Shanghai Qihua Aquatic Engineering Construction Co., Ltd. is the builder of the pontoon bridge.

  The reporter called the company to interview the safety of the pontoon bridge, but was rejected by the other party.

  According to public information, in March this year, the person in charge of the Lion Pass Scenic Area said in an interview with the media: "The pontoon bridge itself is German technology and used for tanks. There has never been an accident since it was put into use in 2016. "

  However, the safety dispute about the pontoon bridge has always existed.

  According to official website, Enshi Prefecture Government, in August 2019, there were frequent local rainstorms. In order to ensure safety, Xuanen County and Zhushan Town Government, together with relevant departments, formed an inspection team to conduct a four-day safety inspection of Shiziguan Scenic Spot and Chedongping Scenic Spot within their jurisdiction. After the inspection team conducted a safety hazard investigation of the Lion Pass Scenic Area, it issued an instruction to order rectification within a time limit. Among them, the safety facilities for rafting in the scenic spot are not in place, the pontoon bridge has not been identified by safety, and the rafting project is ordered to stop operation immediately, and the pontoon bridge is immediately prohibited from passing.

  Since the beginning of this year, the pontoon bridge has also adjusted its opening plan several times due to the weather.

  On March 7th this year, WeChat WeChat official account in Lion Pass Scenic Area published an article saying that due to the weather, the water level in the scenic area dropped, and all self-driving vehicles could not cross the pontoon bridge. On April 23, the scenic spot once again published an article saying that due to the weather, the water level in the scenic spot rose, and the self-driving route of individual passengers was adjusted to "only run the pontoon ring road".

  Is the hidden danger rectification in place after listing supervision?

  Due to major hidden dangers, the Lion Pass Scenic Area was once listed and supervised.

  Official website, Emergency Management Bureau of Enshi Prefecture, shows that since 2019, the State Work Safety Committee has listed and supervised a number of major hidden dangers found in the state-wide work safety supervision and inspection, and Lion Pass Scenic Area is one of them.

  There are five main safety hazards and problems in this scenic spot: there are no emergency life-saving equipment such as lifebuoys along the pontoon; Sightseeing bus inspection of 4 batteries has expired; Iron railings are used for the highway adjacent to the water in the scenic area, and they are damaged; There are many pumice stones on the mountain wall beside the highway in the scenic area; The 380V power distribution cabinet did not form a fire separation with the ticket office.

  In July, 2020, Lion Pass Scenic Area was awarded the national 4A-level tourist attraction. WeChat official account, the WeChat of the scenic spot, once wrote that the Lion Pass Scenic Spot passed the landscape quality evaluation in June 2018, and after two years of rectification and creation, the environmental quality and service quality of the scenic spot have been greatly improved.

  In April, 2021, the Office of the Enshi State Safety Committee issued a notice saying that the Enshi State Safety Committee Office conducted a spot check and acceptance of some hidden dangers, and decided to cancel a number of major hidden dangers listed and supervised according to the acceptance, among which the Lion Scenic Area was on the list of sales numbers. On April 22 of the same year, the Lion Pass Scenic Area was closed to upgrade the scenic spot and reopened a week later.

  On April 28th this year, Vice Governor of Enshi Prefecture led a team to inspect the safety of special equipment in Shiziguan Scenic Area, urging and guiding enterprises to improve their management and maintenance, requiring enterprises to enhance their awareness of safety responsibility of special equipment, and actively carry out self-inspection and investigation of hidden dangers to prevent safety accidents.

  The safety inspection has not gone far, and the tragedy has already happened.

[Those things in China] Foreign "online celebrity" is optimistic about China’s business opportunities. US media: Keep up with the trend and tap high-quality content to be competitive

  China Daily Online, January 11th In recent years, China’s "online celebrity" economy has grown exponentially. According to the data released by consulting organizations, the number of "online celebrity" with more than 100,000 fans in 2017 increased by 57.3% compared with 2016. For China, a market with 1 billion mobile phone users, foreign "online celebrity" have also found huge business opportunities. Nowadays, more and more foreign faces appear on various social platforms in China.

  According to the American news website The China First News, in 2018,’s "online celebrity" economy was about $14 billion (about 96 billion yuan). The huge fan base and lucrative advertising fees have made a fortune for domestic "online celebrity", and now foreigners are competing to join in the fun. In order to stand out from the fierce competition, foreigners follow the trend and meet the needs of China fans to the greatest extent by providing distinctive content.

  Launch its own brand

  According to the article, foreigners who were famous in China in the past were either international celebrities themselves or lived in Asia. The latter can attract people’s attention for two reasons. First, it is as unconventional as a "bearded spice girl" who has been a wrestler; The second is to become a China hand like a mountain.

  Nowadays, a new type of foreign celebrities has begun to rise. They have often become popular on social media abroad. Although he can only speak a few simple Chinese, the English level of young people in China has improved, and fans often translate subtitles spontaneously, which attracts the attention of many fans in China. In short, these content creators always have something that interests China audiences.

Gavin’s screenshot of Weibo

  Gavin Thomas, an 8-year-old "smirk boy", is an example. In many Asian countries, in order not to offend people or ease the embarrassing atmosphere, people always squeeze out a fake smile. Gavin’s "embarrassed and polite smiles" aroused people’s resonance and made him gain a lot of fans.

  In July 2018, Gavin opened a Weibo account, and the number of Weibo fans has reached 1.95 million, exceeding his fans on Facebook, Twitter and YouTube. Gavin has cooperated with Taobao and launched a series of co-branded products, such as sweaters with his head, which is a change in the way foreign online celebrity realized in China.

  In 2018, there seems to be a new trend among foreign bloggers. They should not only produce high-quality content, but also integrate themselves into all aspects of life in China and form their own distinctive cultural brands. In 2019, foreign "online celebrity" may pay more attention to the interaction with netizens in China, create an influential independent brand in China and realize its realization.

  Multi-platform operation

  The article points out that WeChat and Weibo are the largest social media platforms in China. In addition, social media platforms such as Youku Tudou, Tik Tok, Xiaohongshu, Meipai, and Bili also have many users.

  Previously, foreign "online celebrity" bloggers were mainly active in WeChat and Weibo, but in 2018, a short video boom started in China, with domestic bloggers shooting short videos on various platforms, and foreign bloggers also followed the trend.

  Some of them hang out on short video platforms such as Li Li, some settle in Xiaohong’s writing product evaluation, and some specialize in making funny videos. Some foreign bloggers even have fans in Zhihu. Marie from England can speak fluent Chinese. On social media in China, her name is Tan Manru. Going to Zhihu and making videos made her famous in China.

  In 2015, Tan Manru and China’s popular Chen Han Siri filmed a video, which was posted on Mile Mile, Youku and YouTube, and the number of hits exceeded 37,000. The video released by Chen Han Siri focuses on letting China audience know about western culture.

  When answering questions from Zhihu, Tan Manru often gives her own unique views on cultural differences and explains her understanding of China culture in a humorous way. She won more than 130,000 endorsements and 41,580 collections on Zhihu. After becoming popular on Zhihu, Tan Manru also began to enter other platforms. She settled in the knowledge question-and-answer platform "Be a little better" to provide paid question-and-answer service for fans.

  In 2018, social media in China flourished, and various platforms emerged one after another. Especially with the rise of short videos, creating richer content to help major platforms attract users has become a must for foreign "online celebrity".

  Seek institutionalized operation

  The article thinks that 2018 is the era of short video, with second shot, Aauto Quicker and Tik Tok leading the way. The video ecosystem has also changed in other ways.

  However, as foreign "online celebrity" clustered in China content market, more and more people encountered difficulties in cross-cultural communication and entering the China market. At this time, MCN(Multi-Channel Network) operation mode shows certain advantages. Slivki Show, a Ukrainian video blogger on YouTube, is an example of the cooperation between content creators and MCN organizations. Slivki Show will share interesting scientific experiments and life tips, such as how to squeeze 2 liters of orange juice from an orange. It has more than 1 million fans and 191 million video hits on Youtube. In 2017, Slivki Show settled in Weibo and added Chinese subtitles to the video.

Slivki Show will share interesting scientific experiments and life tips. Image source: Weibo video screenshot

  MCN institutions explore and sign talents, and then push them to various media platforms. Yoola, a MCN company working with Slivki Show, manages more than 72,000 channels on YouTube. Yoola localizes the channels that it thinks are suitable for China audiences.

  People may not have noticed that many foreign entertainers have settled in China social media websites or cooperated with MCN organizations. American model Carly Klaus settled in Little Red Book in May. Actor Robert Downey Jr., singers Taylor Swift and Britney Jean Spears, basketball player Dwyane Wade all opened Weibo, and Radiohead of British rock band also used Weibo. Many of these people’s social media accounts in China are managed by the Fanstang of MCN. And creative rookies can cooperate with many small MCN organizations to localize their content in China market.

  The article points out that in the future, there will be more foreign "online celebrity" active on social media platforms in China, especially those YouTube foreign bloggers who have many fans. They won’t miss the market of China, and they will be more active in 2019.

Live broadcast with goods can not be consumed "trust"

  A number of online celebrity’s recent "tragic auction" incident caused widespread concern. They deliberately design scripts and words, and deceive well-meaning consumers through live broadcast and false marketing. Due to the huge amount involved, the social impact is extremely bad.

  Fake help to farmers, really bring goods. Selling miserable false marketing is indifferent to feelings, unreasonable to reason, and unacceptable to law. What needs to be reflected is that similar farce has been staged repeatedly, and there have been many criticisms on the Internet for a long time. Why can online celebrity, who is under the banner of helping farmers, repeatedly bluff and cheat?

  The cost of traffic fraud violation is low. A script, several actors, through fictional experiences on the Internet platform, can gain the sympathy of netizens, bring goods live openly, and even sell fake and shoddy products. This practice not only infringes on consumers’ right to know, but may also be suspected of constituting a crime. Low risk and huge returns have become the driving force for some live broadcast operators and online celebrity to take risks.

  Live broadcast with goods lacks rigid constraints. In recent years, online celebrity’s economy has developed rapidly. Under the commercial packaging, many anchors have become popular and quickly realized their traffic. Due to the profit-seeking nature of capital, shanzhai is in power and counterfeit goods are rampant frequently. This shows from the side that the live broadcast industry is developing rapidly, but the industry standards and norms that match it should also keep up in time.

  It is difficult to prove consumer rights protection. There are a large number of online celebrity scattered on major live broadcast platforms, and most businesses do not have physical stores. The duration of false propaganda is generally short, so it is not difficult to obtain evidence directly. It is difficult for ordinary consumers to trace the true source of goods, and it is even more difficult to prove online celebrity’s false propaganda. Under normal circumstances, only after the business is subject to administrative punishment can consumers complain with the punishment record.

  The chaos has been repeatedly banned, and the platform is hard to blame. In the pursuit of value that traffic is king, some platforms have become distribution centers for fake goods, which are full of labeled sales and fake and shoddy goods. In the long run, these platforms will overdraw the trust of consumers, leading to the gradual loss of users, and ultimately the loss will outweigh the gain. Therefore, in order to develop healthily in the long run, the platform should strictly filter user content and truly implement disciplinary measures.

  The auction and false marketing not only overdraw the goodwill of the public, but also corrupt the social atmosphere. Online celebrity should realize that the fan economy is a trust economy, and if trust is consumed wantonly, the consequences will be very serious once it is overturned. Since false marketing will cause harm to all parties, it is necessary to strictly investigate the live broadcast accounts that violate public order and good customs to defraud netizens, cut off traffic empowerment and illegal profit-making channels, and also clear the space for online consumption.

Talking about the development of hydrogen energy, the second international fuel cell vehicle conference was held in Rugao

  CCTV News:On November 9th, the 2nd International Fuel Cell Vehicle Conference was successfully held in Rugao, Jiangsu. The conference was hosted by International Hydrogen Fuel Cell Association (to be established) and China Automotive Engineering Society, and was undertaken by Nantong Municipal People’s Government and Rugao Municipal People’s Government. Nearly a thousand political elites and industry giants from more than 20 countries and regions attended the meeting.

  At the opening ceremony, Deputy Director of the High-tech Development and Industry Department of the Ministry of Science and Technology continued to read a congratulatory letter from Vice Chairman Chinese People’s Political Consultative Conference, Chairman of China Association for Science and Technology and Minister of Science and Technology Wan Gang. The congratulatory letter emphasized the strategic position and important role of developing hydrogen fuel cell technology in implementing the strategy of new energy vehicles and realizing the transformation and upgrading of the automobile industry. It also emphasized that the development of fuel cell vehicles must take the road of "innovative development and systematic promotion", and "cooperation, synergy and win-win" will be the fuel cell vehicle technology and industry for a long time to come. Fu Yuwu, Chairman of China Automotive Engineering Society, Chang Hexi, Secretary of China International Economic and Technological Exchange Center of Ministry of Commerce, and Deputy Director Guo Bie of the United Nations Development Programme Representative Office in China attended and delivered speeches.

  At present, environment and energy are common challenges facing the whole world. Hydrogen energy has become an important choice for international energy reform because of its ubiquitous and clean nature, and it is also the main direction of transportation energy transformation. Since the beginning of this year, several developed countries have announced the timetable for traditional fuel vehicles to withdraw from the historical stage, and well-known foreign automobile manufacturers have also acted accordingly. As one of the leading countries in the layout of new energy vehicles in the world, China has given sustained and high-intensity support to new energy vehicles, including fuel cell vehicles, in research and development, industrialization and application, and it is clear that mass production and large-scale demonstration application of fuel cell vehicles will be realized by 2020. In this context, the theme of the conference was "Integrated Development and Industry Win-Win". Experts and scholars from Dalian Institute of Chemical Engineering, Shenhua Group, SAIC Motor, Anglo American Resources, Hyundai Motor, Great Wall Motor and Honda Motor of Chinese Academy of Sciences shared and exchanged the latest development achievements in the field of fuel cell vehicles, and jointly discussed the commercial application of fuel cell vehicles.

  On the theme of "Rugao Hydrogen Energy and Fuel Cell Development and Application Practice", Chen Xiaodong, secretary of Rugao Municipal Party Committee, made a conference exchange. He said that Rugao is the only longevity town in the world located in an economically developed area, and the green ecology is Rugao’s greatest wealth, greatest advantage and biggest brand, and the hydrogen energy industry is highly compatible with Rugao’s green ecological concept. Since meeting hydrogen energy for the first time in 2010, Rugao has continuously paid attention to and developed hydrogen energy, and regarded the hydrogen energy industry as the key development industry in the "Thirteenth Five-Year Plan", mainly because the expectation of the development of hydrogen energy industry has strengthened Rugao’s confidence and determination to develop hydrogen energy, and the strategic consideration of future development has determined that Rugao must plan ahead and plan ahead. The affirmation and support of provincial and municipal leaders for Rugao’s hydrogen energy industry has increased the courage and motivation to move on. In recent years, Rugao has devoted itself to the research and development of hydrogen fuel cell technology, promoting the integrated development of fuel cells and automobiles, compiling a roadmap for the development of hydrogen energy in Rugao, demonstrating the application of fuel cell products, participating in the research and formulation of fuel cell technical standards, promoting the construction of fuel cell testing centers, researching and publishing the China hydrogen economic development index, and accelerating the implementation of hydrogen production projects, and has successively owned Nantong Baiying Energy, Zehe New Energy, Nantong Yaman, Shenhua Group, Jiangsu Qingneng and Nantong Ansi.It has become an area with early development layout of hydrogen energy and fuel cell automobile industry and high concentration of industrial chain enterprises in China. He said that in the future, the United Nations "hydrogen economy demonstration city" will be promoted as the starting point, and the national "first batch of hydrogen energy industrialization demonstration bases" will be the goal, and a good ecosystem for the development of hydrogen energy and fuel cells will be built with all efforts to explore the way for the politics, production, learning and research of the international hydrogen energy industry.

  In the high-level interview session, under the auspices of President Zhao Fuquan of Tsinghua University Automotive Industry and Technology Strategy Research Institute, Ma Jinhua, member of the Standing Committee of Rugao Municipal Committee, Xu Guo, member of the Standing Committee of Foshan Municipal Committee, Hehe Dayang, head of Toyota Technology, academician of China Academy of Engineering, Li Jun, chief engineer of China FAW Group Corporation, Mai Kaiwen, CEO of Ballard, Bruno Forget, President of Hydrogen Energy Company of Liquefied Air Division, Shouzhi Fujimoto, Minister of Hydrogen Energy Division of Iwatani Industry, and other political and business representatives. From the aspects of fuel cell and fuel cell technology, capital, policy and infrastructure, this paper comprehensively analyzes the problems, obstacles, solutions and development suggestions encountered in commercialization, and discusses how to jointly promote the commercial application of fuel cells.

  The conference lasted for 2 days, and on the second day, there were 4 special sub-conference venues to discuss and exchange topics such as "Market Application of Hydrogen Fuel Cell Technology", "Development and Application of Hydrogen Production and Hydrogen Storage Technology", "Fuel Cell Stack and Key Parts" and "Standards, Regulations and Testing Technology".

  The conference adopts the way of exhibition, paying attention to the on-site experience and interaction of the delegates. The latest fuel cell vehicles, such as Toyota, Hyundai, Honda and SAIC, were displayed centrally outside Rugao Automobile Culture Center, and at the same time, test rides and test drives were carried out. The delegates also went to Nantong Baiying Energy, Shenhua Hydrogen Station and other enterprises in Rugao Development Zone for technical visits.

The national six b emission standards will be fully implemented, and what changes will the automobile industry welcome?

  Xinhua News Agency, Beijing, May 23rd Question: the national six b emission standards will be fully implemented, and what changes will the automobile industry welcome?

  Xinhua News Agency reporters Zhang Xinxin, Yan Fujing, Gao Kang

  The Ministry of Ecology and Environment, the Ministry of Industry and Information Technology and other departments recently jointly issued an announcement. From July 1, 2023, the national sixth emission standard 6b stage will be fully implemented, and it is forbidden to produce, import and sell cars that do not meet the national sixth emission standard 6b stage.

  The "boots" of the emission standard policy have been put on the ground, accelerating the automobile industry to enter a new stage of green development. What changes will the full implementation of National Six B bring to the automobile market? Will the fuel vehicle market usher in a "price reduction tide"? Will it accelerate the promotion of new energy vehicles?

  The car market share of "National Sixth B" exceeds 90%, and the industry has entered a new stage.

  "National Six Standards" is a standard for preventing and controlling motor vehicle pollution emissions and improving ambient air quality. The "National Six Standards" for light vehicles set two emission limit schemes, National Six A and National Six B, which were implemented in 2020 and 2023 respectively.

  National Sixth B is about to be fully implemented, but the preparation of the market and industry is not limited to the present.

  "Since ‘ National Six Standard ’ Since its release, most enterprises have directly carried out product research and development and production in accordance with the requirements of the National Six B standard. The industry is equivalent to implementing the National Six B standard in advance, and the National Six B vehicles occupy a major market share. " The relevant person in charge of China Automobile Industry Association said that many models have already completed the transformation of National Six B, and there is no technical difficulty from the perspective of enterprise production. It is understood that since the implementation of the standard, the proportion of light-duty vehicles in the national six B vehicles has exceeded 95%, and the market share of the national six B vehicles has exceeded 90%.

  Guangzhou Automobile Group said that all its fuel vehicles have been switched to the National Six B standard; Changan Automobile also shows that there is no pressure for the arrival of National Sixth B, and the newly launched Yida is in line with the National Sixth B standard … … Facing the implementation of standards, manufacturers are ready.

  The reporter interviewed a number of industry experts and said that from the perspective of the new car market, the implementation of the National Sixth B will not have much impact on the auto market. The National Sixth B Standard has been promoted in advance in first-tier cities such as Beijing and Shanghai, and the implementation of the new regulations has little impact on the automobile market in these cities. In other cities that haven’t implemented the national six-B standard, if there are relatively many vehicles in stock in the national six-A, there will be a certain price drop in the short term, but this will be experienced in all previous emission standard switches. The development trend of green and low carbon in automobile industry itself is the embodiment of market demand, which will also accelerate the transformation of automobile enterprises and industries.

  Half-year sales transition period, to promote the smooth continuation of the market.

  The release of the national six emission standards has given the market a long adjustment window. Implementing standards in advance in key areas is conducive to alleviating the industry pressure when the policy is formally implemented.

  At the same time, the announcement made it clear that for some light-duty vehicle models such as National Six B, which were reported as "monitoring only" in the actual driving pollutant emission test (RDE test), a half-year sales transition period was given and sales were allowed until December 31, 2023. This move is also to enable manufacturers and distributors to rationally plan the layout and complete the product switching and sales as soon as possible.

  The reporter learned from China Automobile Industry Association that China Automobile Association has established an inventory scheduling mechanism with the top ten automobile groups and other member units to organize and schedule industry inventory data on a monthly basis. By the end of January 2023, there were more than 1.89 million vehicles in stock that did not meet RDE requirements.

  The person in charge of China Automobile Industry Association believes that the current inventory pressure is caused by objective factors. Among them, there are some factors such as "demand contraction, supply shock, expected weakening" and other factors such as the poor performance of the automobile market, and it takes some time for product production to switch, and new energy vehicles accelerate the replacement of traditional fuel vehicles. After months of promotion, the inventory has fallen sharply.

  "The policy gives a half-year sales transition period, which is conducive to stabilizing the mentality of dealers and enterprises, orderly destocking, and helping the car market to make a smooth transition." Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said.

  Accelerate the guidance of green intelligence and promote industrial iterative upgrading.

  The industry believes that the full implementation of the national six B emission standards has a positive role in promoting the iterative upgrading of the fuel vehicle market and the new energy vehicle market.

  Recently, the the State Council executive meeting deployed to speed up the construction of charging infrastructure. The National Development and Reform Commission and the National Energy Administration issued the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support the Rural and Rural Revitalization of New Energy Vehicles". A series of policies to encourage automobile consumption, especially to support the consumption of new energy vehicles, have been introduced to accelerate the upgrading of the industry to green and intelligent.

  With industrial orientation and policy support, car companies have accelerated their layout, and the market is constantly exploring model innovation: Chery recently announced preferential measures for going to the countryside, and its "QQ Ice Cream" went to the countryside to launch 1000 yuan/Taiwan car purchase subsidies; Charging service providers can promote the penetration of business in rural areas, forming a charging service network covering 55,000 stations and 575,000 charging guns nationwide; Hangzhou Longyuan Electric Power Co., Ltd. and related units jointly worked out the optimal power supply scheme of charging station, and monitored the working state of charging pile and charging protection system in real time through digital technology & HELIP; …

  The proportion of freight new energy vehicles is constantly increasing, and the market promotion of new energy vehicles is accelerated. Take Lala as an example. In October last year, the proportion of new energy truck drivers on the platform reached 25%. According to the prospectus of Cargo Lala, by the end of last year, Cargo Lala had over 35,000 electric vehicle charging stations in over 270 cities in China.

  "Industrial upgrading is the general trend." Xu Haidong, deputy chief engineer of China Automobile Industry Association, believes that both the implementation of emission standards and the promotion of consumption policies will further promote the green transformation of the entire automobile industry and accelerate the popularization and application of new energy vehicles. The next step is to do a good job in policy implementation and continuously improve the overall competitiveness and development quality of the automobile industry.

"Village Super" Observation: The Power of a Football

  After "Village BA", there is another "village-level" sports event in Guizhou — — "Village Super".

  "Village Super", the full name of which is "Rongjiang (Sanbao Dongzhai) in Guizhou and the American Country Football Super League", is attended by 20 local football teams spontaneously formed by villages. Since the start of the competition on May 13th this year, "Village Super" has quickly screened the network with its grounded competition style and fiery atmosphere.

  Look at a set of pictures first to show you the scene of "Village Super" ↓

  On the pitch, wonderful scenes such as "hanging the golden hook upside down" and shooting from a long distance were staged in turn. The players came from all walks of life, including farmers, fruit vendors, restaurant owners, truck drivers and school students … … The youngest is 14 years old and the oldest is over 50 years old.

  The stands, which can accommodate more than 50,000 spectators, are packed. People from all over the country are cheering, including young people with boiling blood, children who have just learned to speak, and grandmothers in their eighties.

  During the intermission, the cheerleaders dressed in traditional costumes and singing and dancing went to the pitch, dancing dragons, playing lusheng and singing Dong songs … … The pitch changes into a "national stage" every second.

  There are also villagers from each village team who bring local specialties such as sesame cakes, rolled rice flour, bayberry and watermelon to the audience to "feed" and the scene becomes a "food exchange meeting".

  The prizes of "Village Super" are also unique and grounded, including pig’s trotters, Daoxiang fish, Xiaoxiang sheep and local geese … … Every weekend, the "Village Super" competition will last from afternoon to midnight, and the finals will be held on the evening of July 29th.

  The popularity of "village supermarket" has been going on, which not only makes Rongjiang people’s pockets richer, but also provides "new ideas" for rural development.

  "Pocket" is more drum    

  "Hello, do you have any rooms available on Saturday and Sunday this week?"

  "Sorry, the room is fully booked."

  "What about Saturday and Sunday next week?"

  "It’s full, too."

  This is a conversation with the customer when the front desk staff of a hotel in Rongjiang County received a reservation consultation call on July 20th.

  This hotel is less than 1 km away from the "Village Super" football field, and the front desk staff of the hotel said, "‘ Murakami ’ On the weekend of the competition, all our rooms were booked, and many guests booked them one month in advance. There will be a friendly match in August, and many rooms have been booked. " During the speech, the telephone number at the front desk kept ringing.

  The staff of another hotel in Rongjiang County said, "‘ Murakami ’ During the competition, more than 100 rooms in our hotel were full. Many foreign tourists booked in advance, and they couldn’t book a room if they booked late. "

  B&B is also in short supply. A tourist said: "We booked the hotel three days in advance. If we don’t do it in advance, we may have to sleep in a tent."

  At the call of the local government, many Rongjiang locals took out their own rooms and turned them into family hotels. A netizen posted on social media, "My home is ‘ Murakami ’ The football field is only 200 meters, and even my room was requisitioned by my mother for foreign tourists to stay. "

  The surrounding area of Rongjiang County also bears the accommodation needs of many "village super" tourists. Dali Village in Zaima Town is about 20 kilometers away from Rongjiang County. At present, there are 13 homestays and more than 200 beds. In the past two months after the "Village Supermarket" became popular, it was almost full every day.

  In addition to hotels and homestays, there are also local specialties that are in short supply.

  Outside the "Village Supermarket", the local government has set up hundreds of temporary free booths, such as barbecue area, special snack area and cold drink area, so that tourists can taste the special food of Rongjiang.

  A snack stall owner who sells specialty snacks such as Rongjiang curly powder and taro cake said: "We are busy from morning till night, and there are too many people to set up stalls until about 1 am. We can sell hundreds of bowls a day."

  Also busy is the owner of a cow-flat shop. "Usually, only one cow is killed every day, to ‘ Murakami ’ During the period, two cows were killed every day, and the turnover doubled than usual. "

  Besides "eating" and "living", Rongjiang’s "playing" is also out of the circle by "village supermarket".

  According to statistics, under the blessing of the superposition factors such as cool summer vacation and "village supermarket", during the Dragon Boat Festival holiday, the order of holiday products in Southeast Guizhou on the platform increased by over 150% year-on-year, and folk culture such as Dong folk songs, non-legacy batiks and long table banquets attracted a large number of tourists to embrace the beauty of the original ecology.

  Some travel agencies have launched group tour products related to "Village Supermarket", connecting several popular tourist attractions in southeastern Guizhou in series, such as "Guiyang+Rongjiang+Libo Seven Small Arches+Xijiang Qianhu Miao Village+Huangguoshu Waterfall for 6 days and 5 nights".

  The popularity of "village supermarket" has also brought fire to Rongjiang’s national characteristics products. Agricultural special products such as Rongjiang watermelon, Siraitia grosvenorii, Xiaoxiang sheep and white tea, and intangible products such as batik and embroidery appeared at the "Village Supermarket", which attracted the attention of many tourists.

  On the field, players compete and show their magical powers; Off the field, the football economy is in full swing. According to statistics, since the start of the tournament on May 13th, as of July 20th, Rongjiang County has received a total of 2,506,700 tourists, achieving a comprehensive tourism income of 2.839 billion yuan.

  The popularity of "village supermarket" has spread from football to eating, living and playing, which has made Rongjiang people’s pockets more drum, stimulated county economic growth and realized "village competition" to drive "village economy".

  "head" is richer

  Rongjiang County is located in the southeast of Guizhou Province, a mountainous county with a population of less than 400,000, but 50,000 people can play football. Seeing this data, some people may wonder: How can so many people love football in such a remote mountain county?

  When you really come to Rongjiang, you will find that this data is not exaggerated. Many villages in Rongjiang County have their own football teams. There are 14 standard football fields in the county, and all of them are open for free. Football seems to have been integrated into their blood.

  Dong Yongheng, currently ranked first in the "Village Super" shooter list, is a member of the Loyal Village Football Team. He opened a small shop in Rongjiang County, selling local specialties — — Roll powder. Because of his outstanding technology and accurate shooting, Dong Yongheng was affectionately called "the king of powder shooter" by netizens.

  Dong Yongheng and his teammates are mostly young. Although they work in different places, it is a habit for everyone to get together to play football on weekends for many years. Dong Yongheng said: "We have changed from cinder fields and sand fields to natural lawns and artificial lawns, but our love for football has not changed."

  The love of football is also mentioned by Wu Huayong many times. Wu Huayong is a member of the football team in Pingdi Village, Langdong Town. He once caught fire all over the net because of a beautiful "upside-down gold hook".

  In the game held on July 23rd, the football team of Pingdi Village in Langdong Town led by Wu Huayong regretted losing and stopped in the quarter-finals. After the game, Wu Huayong, who was sweating profusely, went to the sidelines to adjust his state. "If we fail, we will definitely lose, but we have done our best. Later, we will resume the game, find the shortcomings and move on."

  Speaking of the next plan, Wu Huayong, 35, said firmly that he would continue to play football because his love for football has not changed. "More young players may be trained in the future."

  "Village Super" has aroused people’s enthusiasm for playing football. In Rongjiang, there are children running on almost every court.

  During and after the game, the children in the audience will rush into the stadium and play with passing, dribbling and shooting; On the evening of the working day, there are many football players in the "Village Super" Stadium, including members of the middle school football team, pupils aged eight or nine, and children who have just learned to walk.

  Yang Boyi, eight years old, is one of them. He often comes to the stadium to play football. "Because he loves playing football, he saw ‘ Murakami ’ After the game, I like football more. "

  It’s summer vacation. On the football field of a primary school in Rongjiang County, students Wang and Qian are playing football. Wang, a seven-year-old student who just graduated from kindergarten, likes watching football and playing football at ordinary times. "When I grow up, I want to play ‘ Murakami ’ !” Twelve-year-old Qian is a member of the primary school football team and often watches the "Village Super" competition. "I hope to win a championship on behalf of the school team in the future."

  Rongjiang is a typical county-level football county in China and a pilot county of campus football in Guizhou. There are 14 national youth campus football schools and 41 county-level football schools.

  The No.2 Primary School in Guzhou Town, Rongjiang County is a national youth campus football school. The principal Yang Xianze said, "‘ Murakami ’ Create a good atmosphere, stimulate everyone’s enthusiasm for watching, learning and playing football, and make children love football more, which is very important for the development of grassroots football. "

  "As long as everyone is willing to walk into the stadium, this is a good start." Lai Hongjing, vice chairman of Rongjiang Football Association and a physical education teacher in Rongjiang No.1 Middle School, said that perhaps this is the meaning of "village super". "We are not cultivating athletes, we are cultivating their fathers and mothers."

  In addition to football culture, "Village Super" also provides a good opportunity to spread local national culture.

  Every time the "Village Super" competition breaks, the football field becomes the "stage" of national culture: the mysterious aquarium slowly walks by with its own words "Water Book"; Dong people sing the national intangible cultural heritage Dong pipa song … …

  There are also villagers who put homemade straw-woven Taurus, Jinlong and golden phoenix on the "Village Supermarket", stunning the audience. According to reports, Jinniu, Jinlong and golden phoenix were designed and built by two veteran artists in Rongjiang Langdong, and hundreds of people from all ages in the village participated in the production. Ms. Cheng, who participated in the production, said: "We want to show the traditional craftsmanship of Langdong to the people of the whole country."

  Love football and the participation of the whole people, "Village Super" shows the villagers’ pure love for football, makes football culture more deeply rooted in people’s hearts, and also shows us a Rongjiang with extremely rich spiritual life and strong cultural atmosphere.

  "New Ideas" of Rural Development

  The "Village Supermarket" held by Rongjiang not only promotes local economic development and creates a strong football atmosphere, but also provides "new ideas" for rural development in other regions of China.

  First, grasp the characteristics and focus on the characteristics that the masses like to see and hear.

  Xu Bo, the county magistrate of Rongjiang County, once said that among the 385,000 people in Rongjiang, nearly 50,000 people can play football and like to play football. "This number, think about all feel great! Therefore, engaging in football leagues is the local comparative advantage of Lijiang, because of the high participation of the masses, and everyone recognizes such activities. "

  Football is one of the favorite sports in Rongjiang County. Its local history can be traced back to the 1940s. With the move of Guangxi University into Rongjiang, football was also introduced. Later, the sport gradually spread from students to people outside the school. In 2020, Rongjiang County, as the last batch of counties to get rid of poverty and take off their hats, began to plan to continue rural revitalization, and football became the most distinctive cultural window in the local area. The 14th Five-Year Plan of Rongjiang County released in 2021 takes "building a strong sports county" and "vigorously promoting the healthy development of sports undertakings" as development goals. Also in this year, Rongjiang County was rated as the first batch of national county football typical counties.

  In recent years, Rongjiang county has taken many measures to promote the development of football, such as increasing football venues, holding various football leagues regularly, and doing a good job in the development of campus football.

  Second, promote integration and build a "sports+"brand.

  Football is Rongjiang’s advantage, and national culture is Rongjiang’s strength. There are more than ten ethnic groups living in Rongjiang, among which Miao, Dong, Shui and Yao ethnic minorities account for over 80% of the total population. There are more than ten world-class and national intangible cultural heritages, such as Dong folk songs and Dong pipa songs, which are rich in national culture.

  "Village Super" combines football with local national culture to create a brand with "sports+national culture". The football match and folk activities are staged simultaneously, which is not only a feast of football, but also a feast of culture.

  Next, Rongjiang will also build a brand of "sports+food". In August, Guizhou "Village Super" national food football friendly match will be held. A total of 276 football teams will participate, from Guangdong, Fujian, Hebei, Sichuan and other places. Most of the football teams will be named after local representative foods, such as Yangzhou fried rice football team, Nanjing salted duck football team and Wenchang chicken coconut football team.

  The "Guiding Opinions on Promoting Sports to Help Rural Revitalization" issued in May this year proposed to vigorously develop rural sports industry and help rural industry revitalize. Create brand sports events with the diversified integration of "sports events+rural tourism+traditional culture+national fitness", promote the deep integration of sports with agriculture, commerce, tourism and other industries, and empower the rural economy.

  Third, according to local conditions, government guarantees should be detailed and more intimate.

  "Village Super" is a large-scale rural sports event organized spontaneously by the people and widely participated by the masses. From team organization, schedule arrangement, program performance, prizes and other links, it is dominated by villagers.

  Xu Bo, the county magistrate of Rongjiang County, said that the local government did not directly participate, but mainly did a good job in logistics support such as filing for approval, maintaining order and improving sports facilities, and always made the protagonist of "village super" the masses and "village flavor" full.

  When talking about expanding the scale of "village super" in the future, Xu Bo said that there may be some specific problems, such as the upgrading of venue conditions and the shortage of grassroots coaches and referees. Rongjiang county is promoting the cultivation of football talents and supporting football education in characteristic schools by building training bases, running summer camps and setting up "village supermarket" public welfare funds.

  Report to the 20th CPC National Congress of the Party pointed out that Chinese-style modernization is the common prosperity of all the people and the coordination of material civilization and spiritual civilization.The popularity of "village supermarket" has stimulated county economic growth and enriched people’s spiritual life.It is a vivid interpretation of Chinese modernization practice.

  Before Taijiang "Village BA", after Rongjiang "Village Super", village-level events followed the fire. The next popular "village+?" What could it be? We will wait and see.

  Producer/Editor-in-Chief Li Zhe/Wang Xingdong

  Headquarters reporter/war star Cen Tang Wei

  Proofreading/Gao Shaozhuo

  Part of the picture source/vision china part of the content is integrated from Guizhou Daily, etc.

   cctv news

The historic moment of China film is being staged here!

Special feature of 1905 film network Deepen the reform of the cinema system, stimulate the vitality of the industry and build a high-level film market system. On October 26th, the 24th National Film Promotion Conference, the opening ceremony of the first film fair and the symposium on the development of China film industry were held in Hengdian.


At the scene, the representatives of 24 films and the representatives of the cinema completed the signing ceremony of the sub-line distribution, and jointly opened a new chapter in the future cooperation of film production distribution and screening. Representatives of big coffee and film companies from all walks of life gathered together to discuss the new opportunities brought by the reform of the cinema system and the distribution of different lines to the development of the industry.


Mao Yu, executive deputy director of the State Film Administration, Zhang Pimin, chairman of the China Film Foundation, Yan Peng, director of the Industry Department of the State Film Administration, Hou Xiao, deputy director of the Marketing Department, Cao Yin, director of the program center of the film channel and secretary of the Party Committee, Yang Wujun, director of the State Film Specialized Office, Liu Yuxia, deputy director of the State Film Specialized Office, Zhang Hong, secretary and director of the Party branch of the Film Digital Program Management Center, Han Xiaoli, president of the China Film Distribution and Projection Association, and Fan Qingyu, deputy director of the Propaganda Department of Zhejiang Provincial Committee. Lv Weiqiang, member of the Standing Committee of Jinhua Municipal Committee of Zhejiang Province and Minister of Propaganda, Lou Langjian, secretary of Dongyang Municipal Committee and director of Hengdian Film and Television Culture Industry Cluster, Xu Tianfu, vice president of Hengdian Group and chairman of Hengdian Film and Television Co., Ltd., and more than 700 film practitioners from 50 cinemas, over 70 film investment companies, distributors and producers attended the opening ceremony. The opening ceremony and special forum were presided over by the host of the film channel.



It is reported that the 2023 China Hengdian Film & Festival of China will be held in Hengdian from October 25th to 28th. The movie channel will launch "Gathering!" for two consecutive days on October 26th and 27th. China movies — — Direct hit 2023 China Hengdian Film & Festival of China "movie channel integrates live media activities, focusing on the China Film Corps’ assembly and appearance in Hengdian with cinematic language, professional perspective, life-oriented voice and panoramic documentary live broadcast, expanding the communication space of Hengdian Film & Festival of China and Wenrong Award, and at the same time creating the brand of" Six Princes Movie Lifestyle "to empower the film industry with" Six Princes "IP.



The National Film Fair officially opened.

Open a new chapter in film production, distribution and projection cooperation


The 14th Five-Year Plan for China Film Development proposes to build a high-level film market system, expand and extend the film industry chain, promote the sustained prosperity and development of the film market, encourage innovative businesses such as branch distribution, multiple rounds distribution, regional distribution and focus distribution, and promote the development of characteristic cinemas such as People’s Cinema and Art Cinema.


The National Film Promotion Conference is also the first national film fair. Han Xiaoli, president of the organizer China Film Distribution and Projection Association, said that the first fair was jointly founded by the forces of film production, distribution and projection industries, which is a milestone in improving the construction of a modern film market system. "We believe that the establishment of the National Film Fair will contribute to creating a market-oriented, rule-based, international film industry environment and building an efficient, standardized, fair competition and fully open film market system."


At the opening ceremony, No Problem, Red Pig, Last Night, Tree Talk, Guo Ding Soul, Mom and Seven Days, Zhong Ken, Whispering Man, Searching for Secret Nature: Inability, Searching for Secret Nature: The Past of the Earth, Love Adventure in A Test, Fortress, Beacon Pond Field, Diving. Representatives of producers and distributors of 24 films, etc., completed the signing ceremony of sub-line distribution with the cinemas that reached the cooperation intention.



The signing ceremony conveyed a high degree of confidence in deepening cooperation in future production, distribution and screening, and reflected the determination of the film industry to continue to deepen reform and its positive attitude in coping with difficulties, which was a crucial step for the development of sub-line distribution, multi-round distribution, regional distribution and focus distribution.


Deepen the reform of cinema system

Industry representatives discuss new opportunities of "distributed distribution"


After years of rapid development, China’s film industry has made remarkable achievements. Facing the ever-changing market and escalating audience demand, in the seminar on the development of China’s film industry, industry representatives discussed in depth how to deepen the reform of cinema system, stimulate the vitality of the industry and promote the comprehensive recovery of China’s film industry, and discussed the new opportunities and challenges brought by "split distribution".


Zhang Dayong, assistant to the general manager of China Film Co., Ltd. and manager of China Film Distribution and Digital Development, pointed out that the biggest problems encountered by cinemas at present are the homogenization of operation and insufficient attendance in "non-prime time", and it is urgent to develop diversified business forms and increase cinema revenue. Therefore, in recent years, China Film has carried out relevant attempts of "scheduled screening" mode, which has accumulated valuable experience for exploring regionalized and differentiated film supply and distribution and screening modes, and also opened an attempt of separate distribution.



CEO Maoyan Entertainment believes that the film industry in China is undergoing a transformation from large-scale to refined and market-oriented. The previous emphasis on unified filming and centralized screening can no longer meet the needs of the development of the industry. Separate distribution will make more works, especially small and medium-cost works and art films, no longer limited by large schedules and short periods, and have more market-oriented opportunities.



"The change from’ promotion’ to’ transaction’ means the change from the traditional unified issuance and unified projection to the market-oriented and flexible negotiation trading mechanism." Li Jie, president of Alibaba Pictures, believes that the opening of the first film fair is an important event recorded in China’s film history, "which will greatly improve the efficiency of resource allocation and thus meet the audience’s ever-increasing demand for watching movies."



According to Chen Hongtao, vice president of Beijing Wanda Travel Industry Group and CEO of WANDA CINEMAS, the development of separate distribution in China film market is an important direction in the future, which will fully release the enthusiasm of producers, distributors and screeners, and help small and medium-sized films to fully tap the regional characteristics and achieve more accurate marketing under the limited budget, thus ensuring the supply of every "weekend file" in the film market, cultivating the viewing habits of young audiences and meeting more diversified viewing needs.



Dai Yun, deputy secretary of the Party Committee and general manager of Shanghai Film Co., Ltd., from the perspective of cinemas and cinemas, thinks that distributed distribution puts forward higher requirements for cinema operation and cinema management. On the one hand, cinemas should improve their ability of content selection, judgment and marketing, and empower cinemas. On the other hand, cinemas should adjust their business philosophy to face the needs of audiences in their regions more directly, and truly "adapt to local conditions, stores and individuals".



The founder, chairman and general manager of Bona Film Group Co., Ltd. suggested that in the exploration of distributed distribution, multi-hall cinemas should be ahead, and cinemas with more than seven halls can take out one or two halls to try distributed distribution. At the same time, producers, distributors and exhibitors should form a joint force to jointly expand the market and achieve mutual benefit and win-win.



Li Wei, the chairman of 1905 Film Network, started from the successful experience of the film channel in promoting and marketing "to help good films", and put forward that distributed distribution puts forward higher and more detailed requirements for film promotion and marketing. "How to accurately cover the target population, realize customized output and long-term communication, we must follow the principle of" three closeness ",that is, close enough to the film itself, close enough to the main creation and close enough to the audience."



To this end, the movie channel continuously plans customized marketing plans for many high-quality domestic blockbusters from the summer file to the National Day file, showing the front and back of the premiere and roadshow in the form of "panoramic documentary live broadcast", highlighting authenticity, interaction and customization, and distributing and spreading with the help of new media matrix, and the online and offline linkage will maximize the sound volume.


At the same time, Film Channel and 1905 Film Network also made great efforts to build the brand of "Six Princesses, Movie Life Home". During the current Hengdian Film & Festival of China, they launched a tour of Hengdian film and television, unlocked the special live broadcast of good things around the film and television, and created the concept of "movie+life" in the form of "cultural output" and "good things recommendation" to help develop a new film consumption model.


China Film Corps Assembles Hengdian! On October 27th, in the live broadcast of "Direct Attack on Hengdian Film & Festival of China, China, 2023" movie channel, various blockbusters will continue to bring heavy films, and the 9th Wenrong Award will also be grandly announced, looking forward to the China film market and the industrial development direction, cheering for China films!


Animation: Beyond Entertainment and Accompanying Growth

  Guangming Daily reporter Yang Sa

  Animation is an important part of most people’s childhood memory and growth.

  Cartoons are a way for some parents to "kill time" for their children.

  Cartoons will inadvertently shape children’s value orientation and behavior, and the importance of children’s growth is self-evident. This "June 1st", let’s talk about how to make children watch cartoons better and see better cartoons — —

  Recently, Jiangsu Consumer Protection Committee (hereinafter referred to as "Consumer Protection Committee") conducted a survey on the consumption safety of minors in the animation field, and found that 1,465 problems were sorted out in the 21 cartoons surveyed, mainly focusing on terms, scenes, plots and so on. For a time, it caused a heated discussion among netizens. Some people think that some cartoons do have a lot of content that is not suitable for children to watch, and it is urgent to find out. Others think that cartoons have little influence on children and should not be made a fuss.

  Why do cartoons have these "problems"? According to Song Lei, director of the development research department of China Animation Group, the so-called "young" cartoons for children are the most difficult to do. "It needs to be supported by a strong theoretical basis of chromatics, acoustics and psychology, and our domestic ‘ Younger children ’ Many cartoons are written by writers simply according to their own preferences, and the directors simply shoot according to their own ideas, so there will be various inappropriate languages, actions and plots investigated. "

  In the museum, children participated in the activities of learning "archaeology" to welcome "June 1". Photo by Sun Zhongyu/Bright Picture

  The young pioneers’ joining ceremony. Xinhua news agency

  1. The plot is green and healthy, which can cultivate aesthetic sentiment and see the world with imaginative eyes — —

  Children’s cartoons should meet three levels of needs.

  When his son was four or five years old, He Li (a pseudonym) found that he especially loved watching fighting cartoons, and usually used toys to imitate the scenes in cartoons. Referring to the impact of these fighting scenes on her son, He Li is "not very worried". She is more worried that the simple setting of cartoons will make her son "stupid". "Many cartoons have presuppositions, assuming that the world should be like this, but it is not. There are many possibilities in the world. And this kind of cartoons are all the same routine, and I feel that my cognition of children is not very good. " He Li said.

  Zhong Xiaolin, an associate professor at the School of Primary Education of Capital Normal University, often watches cartoons with children in kindergarten. In her view, cartoons are related to aesthetic education, moral education, and education of life experience and common sense. Zhong Xiaolin is very concerned about the sense of lines in cartoons. "For example, in the 1960s, Shanghai Fine Arts Studio’s" Make a scene in Heaven ",its overall color matching is very particular, and the lines of characters are also very soft, all with radian lines, which are very aesthetic. If some characters in cartoons have sharp lines, the message that may be conveyed to children is not so harmonious. "

  "Moral education in cartoons not only refers to the value orientation of the overall content, but also is reflected in the speech acts of animated characters in many cases. For children before the age of 5, black and white characters are more conducive to their acceptance. What is wrong is wrong, and what is good is good. If the role is designed to be too complicated and vague, it is not conducive to children of this age to distinguish right from wrong. " Zhong Xiaolin said.

  However, Zhong Xiaolin also said that sometimes it is difficult to judge that an animation is bad from individual bad pictures. "Maybe there is a plot in which a child bullies another child. What is important is what kind of influence this behavior has brought to the bullying child. If children who bully others find that they have no friends, they can educate children who watch cartoons and let them know that bullying has bad consequences. However, if there is no positive value guidance after bullying, such cartoons are definitely not good. "

  Different parents will pay attention to the different characteristics of cartoons. How can it be regarded as cartoons suitable for children? In this regard, Song Lei pointed out that children’s cartoons should meet three requirements: "The first level is safety. The plot should be green and healthy, the action should not have imaginary violence elements that can be easily imitated, the sound should not be big and small, and the light color should not flash too fast. The second level is beauty. This kind of beauty should meet the psychological needs of children, and it has aesthetic feeling in character design, prop design, scene design, sound design and so on, which can cultivate children’s aesthetic sentiment. The third level is creativity. Animation is an art of imagination, which should be fully creative in plot structure and world outlook structure. Look at the world with imaginative eyes. The screenwriter of children’s animation needs to make the plot develop beyond expectations but reasonably from the perspective that children can accept. I heard many primary school students complain that some cartoons are too ‘ Naive ’ Yes. This kind of ‘ Naive ’ In fact, there is no creativity and no imagination. "

  2. Social cognition can’t keep up, creative consciousness can’t keep up, and grading won’t have a good implementation effect — —

  The animation grading system needs to be gradual.

  In the investigation of Jiangsu Consumer Protection Committee, 828 parents, accounting for 80.7%, asked whether the screening scale of cartoons in the market needed to be further strictly controlled. For the introduction of the animation grading system, 562 parents expressed great support, accounting for 54.8%; 389 parents expressed their support, accounting for 37.9%.

  Animation grading system refers to the classification of different audiences of animation works according to their age groups, and stipulates the corresponding broadcast range, broadcast time and audience for different levels of animation works.

  In order to allow people of all ages to watch suitable cartoons, there was also public opinion that the cartoon grading system should be adopted. At the National People’s Congress in 2018, Wang Jiajuan, a deputy to the National People’s Congress and a teacher of Liaoyang No.1 High School in Liaoning Province, pointed out that in order to attract more people of all ages to watch, some cartoons were mixed with some violence and vulgarity, but they could attract high-age audiences. She called for the implementation of a grading system for domestic cartoons, so that children can learn real knowledge in the process of watching cartoons, develop a correct outlook on life and values, and give children a happy and healthy good work, not just satisfying temporary entertainment.

  In this regard, Zhong Xiaolin believes that cartoons need to have a bottom line, and those that violate socialist core values, laws and basic family ethics must not be included. If the cartoons are graded, the objects should also be considered. For example, the cartoons watched by children of different ages, such as preschool, lower primary school and middle and high primary school, should also be differentiated. From the content, value guidance, music, picture color and other aspects, we need to have certain indicators to measure.

  "It is an international practice to implement hierarchical management of cultural content products, which is the general trend in the long run. Establishing a grading system will not only help us to protect children in the domestic cultural market, but also help our products to connect with the international market and make children’s animation works that are more in line with international needs and can go overseas. " Song Lei said.

  However, Song Lei maintains a cautious attitude towards the grading system. "The establishment of a grading system will not happen overnight. First, its policy cost is relatively large. The upgrading of hardware and software related to classification and the popularization of knowledge all require huge investment. Second, its implementation effect depends on the overall level of China audience’s cultural quality. Parents call for grading, but a few parents really know what grading is and how many grades it is divided into. How to guide children to recognize grading? From the enterprise level, do you understand the characteristics of works of different levels and have the ability to create works of various levels? I’m afraid it’s difficult. It is very likely that the government has promoted it, but the social cognition can’t keep up, and the awareness of creation can’t keep up, so it won’t have a good implementation effect. "

  In the absence of grading system, how to ensure that cartoons can have a positive impact on children? "The grading system should be gradual. First, popularize the knowledge of classification and classification, encourage and guide enterprises to create classified works without classification, and the audience will watch them in classification. When the overall social cognition reaches the requirements of the grading system, the creative ability of enterprises reaches the level required for grading, and then it is fully rolled out, perhaps the effect will be better. " Song Lei thinks, first of all, we should work hard on the theme. Create more works on the themes of Chinese excellent traditional culture, revolutionary culture and advanced socialist culture, and subtly sort out the cultural identity and cultural self-confidence of children by the theme content. Secondly, we should consciously implant the value orientation. Let children experience truth, goodness and beauty by watching animation. Finally, let the animated characters play the role of behavior demonstration. Children can easily imitate the language and actions of characters in animation, so we should give full play to the behavior demonstration function of animated characters. Sometimes, if animated characters say two more words of "thank you" and "sorry", it may make children develop the habit of being polite to others. On the contrary, if animated characters have impure language and rude behavior, it is easy for children to be adversely affected.

  3. The "hands-off education" of "shaking the phone" can make parents save effort, but it cannot guarantee the efficiency of children’s information reception — —

  Parents need to deal with the relationship between customs control and children’s independent choice.

  "Under what circumstances will children be allowed to watch cartoons?" According to the survey results given by Jiangsu Consumer Protection Committee, more than half (50.9%) parents checked the rewards for their children who have other things to attend to and spare time after school, and 45.6% parents allowed them to distract their children when they were noisy. This kind of "mobile phone-throwing" "hands-off education" undoubtedly saves parents energy, but it cannot guarantee the efficiency of children’s information reception.

  This phenomenon has also been confirmed by Zhong Xiaolin. She found that in most families, if cartoons are used as a family learning method, it is a spontaneous, observation-based and infiltration learning method. "So this kind of daily learning method basically fails to see parents’ purposeful and conscious educational design. In the playful learning, the child is in the stage of relaxation, and absorbs the information conveyed by cartoons with the interest accumulated slowly in his own life. "

  What Zhong Xiaolin doesn’t quite agree with is that parents make too many purposeful, planned and lead-in designs and settings for their children to watch cartoons. "Cartoons can be used as children’s free time, positioning cartoons in the family’s entertainment life, and children can also learn during such entertainment time." Zhong Xiaolin said. "And as children learn and grow from infancy to primary school, they will gradually form their own appreciation. From this perspective, children should have more autonomy in what kind of cartoons they watch."

  "But what parents really need to do is to check the periphery of cartoons." Zhong Xiaolin believes that in the scene where parents and children watch cartoons, it is better to take a more compromise approach. It is necessary to respect the children’s choices and give positive guidance. What Zhong Xiaolin often takes is to watch with the children. For example, the characters in cartoons have violent words and behaviors, and Zhong Xiaolin will patiently say to the children, "Is this yelling very noisy? Is it uncomfortable to listen?" That means this behavior is wrong. " "Fade the bad influence to children in time" is what Zhong Xiaolin called "participatory intervention".

  "Parents need to deal with the relationship between the control and the children’s independent choice, and properly guide the children so that they can re-recognize and re-learn the behavior scenes presented in cartoons. This is how the most natural family education happens. " Zhong Xiaolin said.

  Guangming Daily (13th edition, June 1, 2021)

Campus pop culture can’t just be a game of expression.

  Campus popular culture is becoming an important way for college students to express themselves. Bright pictures/vision china

  Perspective of educational reform

  editorial comment/note

  I like online literature, and I am keen on chasing foreign film and television dramas. I say "Meng Meng Da" and write "Martian". This is the cultural life picture of many college students at present. Together with spoof culture, enthusiasm for textual research, fanaticism about idolize and fashion consumption, they constitute the popular culture of colleges and universities that is popular on campus. What is the fundamental reason for the popularity of popular culture in colleges and universities? From this, what trends of current pop culture phenomena can be seen? What makes such a culture go deep into the hearts of college students? How to guide students in popular culture? In recent years, Wang Ying, an associate professor at capital university of economics and business Marxist Institute, has been tracking popular culture in colleges and universities for a long time, and our reporter interviewed her in this regard.

  1. Popular culture in colleges and universities is associated with fashion, but it is quickly "switched".

  Reporter: What are the main manifestations of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities can be divided into network culture, foreign culture, language culture and behavior culture.

  Network culture is mainly manifested in network literature, online games and online socialization. We know from the questionnaire survey that college students like online literature only less than classic works. College students are both online writers and the main source of online readers. For example, Zhang Weixuan (pen name Feng Qingyang), a post-90s college student of Hubei University of Technology, as the signing author of 17K novel network under Chinese Online, has gained a large number of fans and millions of income by virtue of his network fantasy novel "Dragon Blood God of War". The attraction of online games to college students comes from its realistic scene design and imitation and transcendence of real life. At the same time, the influence of online games will also spread to the real life of college students, such as "God and horse are all floating clouds" and "tragedy" and other buzzwords all come from the online game World of Warcraft. Social networking mainly takes social networking sites and social software as platforms, such as Zhihu, Guoke, Renren, Kaixin, QQ and WeChat.

  Foreign cultures occupy college students’ spare time with foreign film and television dramas, pop songs and variety shows. This leads to college students’ pursuit of foreign idol stars, clothing styles, food culture and brand products, the most typical of which is "Korean culture". At the beginning of 2016, Descendants of the Sun was a hit, and the cosmetics used by Song Hye Kyo, the heroine in the play, became the main target of college students’ online purchasing. Song Joong Ki, the actor of the leading actor, became the first of the top ten popular stars on campus.

  Language and culture are mainly manifested in popular buzzwords on campus. Popular words in colleges and universities reflect more about the living conditions and emotional changes of college students, such as "being drunk", "being speechless", "being rich is willful", "single dog" and "mainly depending on temperament". Moreover, the emergence of buzzwords is almost related to a popular event at that time, such as "the boat of friendship turns over when it is said", "the power of the wild", "blue thin, mushrooms" and "people who eat melons" in 2016.

  Mock culture, blind textual research, fanaticism about idolize and extravagant consumption are all popular behavior cultures among college students. In campus activities, college students often imitate popular dances, remake classic photos, and ridicule mainstream culture to play their own funny creativity and spoof spirit. In addition, such as buying the latest clothes in the season, doing all kinds of fashionable hairstyles, participating in exciting outdoor sports, attending various classes and starting their own businesses are all indispensable fashion elements in contemporary college students’ lives.

  Reporter: What are the characteristics of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities is often associated with fashion. Although it can be quickly accepted by the majority of students, it has the characteristics of being quickly "switched". They are just a "game" for college students to know themselves and express themselves. Just as they borrow online buzzwords for irony and banter, they don’t use it to resist society, but are trying to participate in and transform society by their own strength. Popular culture in colleges and universities does not have the popularity of popular culture. It is a "minority" culture of a specific group and a popular culture that only happens among young college students.

  2. Internal and external factors make popular culture popular in university campus.

  Reporter: What do you think is the external cause of popular culture in colleges and universities?

  Wang Ying:Economic globalization and the development of China’s market economy after the reform and opening up are the breeding ground for popular culture in colleges and universities. China’s reform and opening up has fostered an open social environment and cultural mentality. Under the trend of globalization, foreign pop culture is competing for beauty in China. The foreign popular culture, which is mainly based on film and television plays, has quickly grasped the psychological needs of young college students for innovation, rebellion and individuality with its excellent production and commercial operation. It not only opened college students’ eyes, aroused their curiosity, but even affected their cultural attitudes and values.

  At the same time, the consumer society’s change of college students’ consumption concept has become the internal driving force of the flourishing popular culture in colleges and universities. With the gradual prosperity of family life in our country, the consumption power of college students who are mostly only children has also increased year by year, and colleges and universities have become the "cakes" for businesses to compete for. Merchants who follow the trend of profit are extremely sensitive to the popular trends among college students. Every "foreign festival", the merchants will take action, do enough atmosphere rendering and consumption induction, take out the students’ pockets and bring the carnival of the merchants. An invasion of the Korean Wave triggered the popularity of various Korean costumes, Korean cosmetics and Korean food.

  In addition, the powerful communication function of mass media and the emergence of new media have accelerated the process of popular culture being popular in colleges and universities. With the development of internet, college students can understand social trends, watch Hollywood blockbusters and grasp popular elements without leaving campus. You can buy all kinds of fashion items online without leaving the dormitory. Some cultural concepts and contents excluded by the mainstream media have also crossed cities, regions and countries through computers, mobile phones and other media, entered the lives of college students, and influenced their thoughts, behaviors and judgments.

  Reporter: You talked about external causes, but what about internal causes? Why can college pop culture affect college students’ hearts?

  Wang Ying:The popularity of popular culture is not because of its profound content, but mainly because of its immediacy, which embodies the current life value of college students and satisfies their feelings, desires, pursuits and impulses at this moment. The nearly perfect idol star on the screen can attract fans to scream; The ups and downs of love stories in Korean dramas can make Korean drama fans cry or laugh; The grand and well-made online games on the network make those game experts feel like they are there. These popular cultures, which take audio-visual as the main form, can not only satisfy the sensory enjoyment of college students, but also infect their feelings and emotional changes with their contents that are consistent with their real feelings and internal needs.

  College students are in the transition stage from adolescence to adulthood. They are eager to be independent and to rely on their own strength to gain respect and understanding from others, so they pay special attention to the evaluation, attitude and acceptance of the group. Popular culture in colleges and universities can effectively meet the needs of college students’ group identity. Similar costumes, similar languages and similar lifestyles can make college students feel that they are a member of the group. In order to gain the recognition of the group, college students will take the initiative to understand the popular culture of colleges and universities and help themselves to integrate into the group in order to gain a sense of psychological security. Conformity intensifies the infection, suggestion and imitation among groups, and promotes the spread of popular culture in colleges and universities.

  Physiologically, college students’ bodies have matured, which makes them feel that they are adults. They don’t like being treated as "children" any more, and hope to be understood and respected. Therefore, they hold a critical attitude towards the opinions of parents and teachers and tend to accept them selectively according to their own understanding. Pop culture just caters to the psychological needs of college students. They can express themselves freely, show their individuality, be free from restraint and control, and their self-esteem and sense of adulthood are fully satisfied.

  In addition, college students are in a critical period — — Promote their own socialization. The main tasks in this process are: socialization of knowledge and skills, socialization of political ideas, socialization of ethics, socialization of professional consciousness and socialization of value orientation. The popular culture in colleges and universities is playing a role in promoting the socialization of college students. Due to the closed campus environment, the contact between students and society is mainly through computers, mobile phones and other electronic devices. Therefore, through the Internet, popular culture in colleges and universities, with its strong penetration and coverage, has realized the "point-to-face" communication between college students and society, and has become an emotional expression outlet for them to understand, contact and participate in society. The ubiquity of the Internet also makes the life concept, values and beliefs conveyed by popular culture in colleges and universities penetrate into the hearts of college students, affecting everyone’s ideal pursuit and behavior choice.

  3. Clever use of pop culture context, leading the mainstream culture value.

  Reporter: What suggestions do you have for guiding popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities not only greatly enriches and changes the spiritual and cultural life of college students, but also challenges the influence and educational function of mainstream culture among students. We should learn to skillfully use the context of popular culture to effectively realize the value guidance of mainstream culture in colleges and universities.

  Today’s universities are moving towards ideological pluralism and cultural openness, and the independence, selectivity, variability and differences of college students’ ideological activities are also increasing. The group psychology of equal rights and the open information environment make the traditional authoritarian model and preaching indoctrination have no room. The construction of college students’ spiritual world is not from external compulsion and pressure, but from internal recognition and awakening. In order for the mainstream culture in colleges and universities to establish a correct ideological theory and enable students to form a recognition of mainstream values and a clear criterion for judging right and wrong from the bottom of their hearts, we must immediately understand the real ideological trends, psychological preferences and personality characteristics of college students, and earnestly pay attention to their internal demands and emotional needs, instead of simply, vaguely and rigidly overriding their life world.

  At the same time, for today’s college students who often decide their information choice psychology by their own subjective feelings and direct experience of emotional likes and dislikes, the process of leading the mainstream value is not only the process of individual cognitive participation, but also the process of group emotional intervention, and they pay special attention to truth and respect. Therefore, the disseminators of mainstream culture in colleges and universities should adhere to the principle of equality, tolerance and openness, communicate and share ideas with students, listen to their voices and ideas more, give them more understanding, respect and guidance, reduce didactic and indoctrinating language in the education process, and use vivid online language and humorous expressions to bridge the "generation gap between teachers and students". By tuning into the same channel as the students’ discourse system, students can fully involve their own emotions and feel the same for the mainstream culture.

   (Reporter Wang Qinghuan)