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In the name of ＂Milky Way＂, Geely set the top to create ＂Star＂ power

Text |Zhang Kun

design|Li Zhengwei

On February 16, Geely’s new mid-to-high-end series name "Galaxy" for the era of new energy vehicles was officially announced. From the name point of view, this name still has a strong "Li’s romance".

Those who are familiar with Li Shufu know that he has a strong "cosmic feeling" and his love for "stars" is beyond words:

As early as the beginning of the last century, Li Shufu said internally that the journey of Geely Automobile was the sea of stars; and on the flight back to China after Geely’s successful acquisition of Volvo in 2010, Li Shufu said to the full moon starry sky that perfection is the pursuit of the Chinese people, and then there is the Volvo that returns the tiger to the mountain; in the era of Geely 3.0 boutique car building, the naming of models such as Xingyue and Xingrui is also full of this color; even in the naming of many companies within Geely, the interstellar era, time and space, Taoyu… also reflect this romantic color.

In ancient times, people used to call the Milky Way standing on the dome the Xinghan, which was regarded as the most romantic and beautiful thing in the world. Therefore, Cao Cao sighed: "The Xinghan is brilliant, if it comes out of it".

Winning the firmament, wanting to compete with the heavens, this is the romance hidden in the bones of the Chinese people. In the name of the Milky Way, it shows a deeper expectation of Geely.

The famous philosopher Socrates once said that most of the success in the world is due to the inevitable results of accidental causes. If you pick the fruits from the wisdom of the sages, they can be roughly summarized into six words: time, place, and people.

For the current automotive industry, it is an era of rapid change that has left many people feeling unfamiliar.

In 2022, BYD rose to prominence, historically surpassing North and South Volkswagen to become the highest-selling enterprise in the Chinese auto market. The market share of Japanese and Korean models, which have always been known for their economy and durability, has contracted across the board, and the share of self-owned brand passenger cars will account for half of the country in 2022;

At the beginning of New Year’s Day, Barbarian Tesla’s incredible crazy price cuts set off a wave of new energy vehicle brand price fights, with countless brands involved.

After the Spring Festival, the world’s largest automobile company, Toyota, announced the largest personnel adjustment in recent years. The failure of Bz made it impossible for everyone to see where the world’s largest automaker by sales was headed.

Not long ago, the European Parliament passed a historic resolution by a narrow margin – 2035 ban on the sale of fuel vehicles. You know, Europe is the cradle of the world’s automobiles, and has accumulated a huge industrial chain cluster around the upstream and downstream of fuel vehicles;

The sales of traditional luxury brands BMW, Mercedes-Benz, and Audi no longer made great progress, and the Japanese luxury car Lexus, which had always emphasized tonality, saw a decline for the first time. In contrast, the sales of Extreme Krypton, NIO, and Li Auto grew rapidly, and the new pattern of the luxury car market and the all-electric market has changed…

The world has changed, and so have the cars of the world.

There are black swans above and gray rhinos below. For most car companies, the days of smooth sailing and high clouds are gone, not to mention trying to eat all over the world through a novel routine.

Big waves require big changes.

In 2021, Geely officially established the extreme krypton car to face the high-end competition, and announced that it officially sounded the horn of competition for electric vehicles from a higher level. As of now, the cumulative sales of extreme krypton have exceeded 80,000 units.

If you look back, Geely’s journey on the track of new energy vehicles has not been smooth sailing. As early as 2016, Geely proposed the Blue Geely Action and launched a new Geometry brand within the Geely system. But whether it is the Geometry brand or Geely’s own new energy products, they have not achieved the corresponding expected goals in the market.

Looking back today, the core of Geometry’s success or failure may be the right time, the right place and the right person. The new energy vehicle products of the year were far less acceptable than today’s users, and Geometry’s actions at critical moments also deviated from the original planned track…

So in 2023, is Geely ready to embrace the smart electric era?

In terms of sales volume, Geely’s new energy vehicles achieved double growth in sales volume and penetration rate in 2022. The cumulative sales volume of its new energy products reached 328,727 units, and the annual new energy penetration rate was about 23%, which tripled compared with 2021. And the monthly new energy penetration rate exceeded 30% many times.

From a technical point of view, Geely has built an electrification system with multiple technical paths such as pure electricity, hybrid, power exchange and methanol. In particular, Raytheon Power and related electrification technologies have been widely recognized by consumers in the market.

From the perspective of organizational structure, Geely has undergone a series of talent echelon construction, especially under the demonstration of Extreme Krypton First, and has reached a high degree of recognition for the future of new energy vehicles.

……

Obviously, regardless of the sales volume of Geely’s new energy vehicles or the current Geely system’s understanding of new energy vehicles, the Galaxy starting in 2023 is more confident than the previous brand.

On the one hand, Geely has opened up the full link of new energy vehicles and accumulated a lot of technical experience by virtue of its layout in new energy vehicles over the past period of time. On the other hand, under the premise of scale, the Galaxy brand can participate in the market competition at the lowest cost.

These are the confidence that the Milky Way can break out of the confinement.

The current is the best time for Geely, but it is also the most painful time. But the real warrior is the ability to dare to innovate at the top of the critical moment. In the face of the surging tide of smart cars in the world, Geely must go to great lengths and have no way out.

According to some data, the future Galaxy series will have three power forms: pure electric, plug-in hybrid, and extended-range hybrid, and adopt a new design language and intelligent configuration, emphasizing direct user connection in operation. In addition, Geely’s "heaven and earth integration" intelligent security ecology is clearly visible, which is provided by the "sky eye" satellite, the "super brain" intelligent computing center provides computing power support and the super intelligent end point that is freely linked to intelligent things.

This means that in terms of the full set of playing methods, Galaxy is not limited to the past auspicious. With the positioning of the mid-to-high-end series, compared with new forces and friends, the sense of value should be increased, and the imagination space and expectations should be increased. However, due to the current data, we have not yet been able to fully and specifically analyze Galaxy’s playing methods and paths.

Looking back, during the months when the Galaxy project was revealed, some people believed it, some people questioned it, and some people were half-convinced. Between reason and emotion, most people did not dare to prematurely judge this ambitious plan. But what is certain is that Geely has enough imagination for his career.

There are no successful enterprises, only enterprises of the times.

In order to become a century-old store with a long-lasting foundation, enterprises cannot only think about making money, but must also correctly understand and have the courage to undertake the mission entrusted by the times, fully integrate and continuously strengthen their own capabilities and advantages, do the right things, important things, do what they can, and maintain innovation at all times.

＂The Second Season of the Year of Celebration＂： Don’t watch it casually

Original, Zang Fou, Qin Shuo Moments

As a costume drama that triggered a craze a few years ago, "The Second Season of Qingyu Nian" has had a significant impact since its launch, and has also aroused a lot of discussion.

One view is that the second season was so much fun that it didn’t "taste right" until around episode 7;

Another view is that compared to the rollercoaster-like emotional experience of the first season, this season’s excitement seems to be insufficient. A closer look at these two opposing views explains what it means to be blind and feel the elephant, that is, to understand things incompletely and stubbornly, and speculate.

In my opinion, the tone of "Qingyu Nian Season 2" has not changed at all. Humor is just the shell of the plot, and its core is consistent, that is, the idealism of the protagonist and the practice of combining knowledge and action.

Many viewers will think that the second season is too funny. In fact, the further they look back, the more they will find that its comedy color is much less than the first season, and it involves more conflicts in the inner values of the characters. The joke points are placed in the front, one is to give fans a sense of familiarity, and the other is to neutralize the overall narrative tone. The emotional trend belongs to "desire suppression first".

But compared to the first season, this season’s "Celebration of More Than a Year" was indeed different. The biggest change in the series was actually to increase the thickness of the content, which was reflected in the plot, which increased the difficulty of the protagonist Fan Xian’s "clearance".

Viewers who have watched the first season of "Qingyu Nian" know that the key to its attraction lies in the "big background" and "golden finger" of the protagonist, that is, "the father is the emperor, the mother is Ye Qingmei, the adoptive father is the official of the Ministry of Household Affairs, with the support of (the head of the spy) Chen Pingping, and the (peerless master) Wuzhu as a bodyguard. If you want to die, you can’t die."

But at the beginning of the second season, on the way back from the mission, the protagonist was already in trouble everywhere.

This increase in the difficulty of consciousness is also accompanied by the increasing burden on the protagonist. The more he cannot do whatever he wants, the closer he is to the center of the storm.

In the words of star Zhang Ruoyun:

"Fan Xian in the first season never thought that he could become the embodiment of idealism, but when the world impacted his values, he wanted to protect more and more things, and inevitably fought against the outside world. Until one day he found that his former retreat no longer existed, and he could only take a solid step forward, which was to move forward to the world depicted by the idealistic Ye Qingmei."

I am reminded of Ken Lodge’s "The Waves of Wheat," about the Anglo-Irish War. Damian, played by Killian Murphy, struggles to see his partner being tortured and killed by the British army, but still embarks on a train to study medicine in London. However, at the station, he again sees British soldiers beating the elderly conductor. Damian stepped forward to support the old man, and finally strengthened his determination to resist.

The relationship between the previous incident and the next incident is not serious, but rather cumulative. It is this accumulation that ultimately shakes the character’s compromise position.

The same is true in the second season of "Qingyu Nian". The end of the lives of every little person at the bottom has forced Fan Xian to rethink the meaning of struggle and give up the concept of being alone in the past.

If the theme of the first season was "seeing oneself", then the second season had entered the stage of "seeing heaven and earth", "passing through is like climbing a mountain, one step at a time", from the dragon wagging its tail to the hidden dragon in the abyss, such internal requirements are bound to increase the seriousness of the plot.

At the drama level, this means that the IP of "Qingyu Nian" has advanced from the idea of "Shuangwen-Game" to the idea of "Literature-Drama". The two modes have completely different requirements for content. The former is a subjective VR perspective, emphasizing "self-interest", and everything serves the protagonist to upgrade and fight monsters; while the latter is an objective panoramic perspective, emphasizing "altruism", with rich side narratives, full of layers of supporting roles, and a serious and complete world view.

Such an internal improvement is not only in line with the long-term thinking of literary and artistic creation, but also in line with the overall thinking of domestic dramas at this stage.

As a full-scale costume drama, the "Yuan" elements of the story of "Qingyu Nian" cover the traditional Chinese martial arts narrative. Such as the domineering true qi in the character’s body, the escort of flying over the eaves, and the easy-to-use poison skills, these settings are all trump cards for the protagonist to perform chivalry and righteousness.

But unlike most costume dramas with martial arts elements, the main battlefield of the "Qingyu Nian" series is in the court, not the rivers and lakes. Especially in the second season, as Fan Xian’s participation in the power game increases, he is more involved in the mystery of the court party and government. Heroes from ancient times to modern times are "born", only Lord Xiao Fan is "entering the world".

In "Han Feizi · Five Worms", it is said that "Confucianism and literature are chaotic, and chivalry is prohibited by force." In "Three Heroes and Five Righteousness", Ouyang Chun, the northern hero, will not enter Kaifeng Mansion for the rest of his life. Privilege and Ren Xia are like two sides of a magnet of mutual exclusion. In the second season of "Qingyu Nian", the screenwriters have dug deep into the feasibility of combining them, which is the difficulty of its play and the point of its plot.

The historian Wu Si has specifically analyzed that local novels are rich in martial arts – such as Jin Gu Liang Wen Huang, while Western novels are more about the super rich – such as "Million Pounds", "The Count of Monte Cristo" and "The Great Gatsby".

Unlike Western readers who devote their fantasies to becoming billionaires, Eastern martial arts projects a supernatural ability to both protect themselves from violence and punish others at will.

Of course, the true masters of chivalry would never abuse violence. Instead, they would scrape and punish evil, do justice for the heavens, see injustice in the road, and draw their swords to help. From Guo Jing, Qiao Feng, Linghu Chong to Fan Xian in "Celebration of More Than Years", this is the case. And with this ability, social status and rewards will follow.

In Wu Si’s opinion, the deep-seated factor for the prevalence of martial arts novels is that in a social environment that lacks property security and order for a long time, the illusion of profitability is not as fundamental as the illusion of harm ability.

After all, without the latter kind of self-defense ability, no amount of wealth can be comprehensive.

In "The Second Season of the Year of Celebration", Fan Xian’s thoughts are on re-establishing order, just like the inscription left by his mother Ye Qingmei:

"I hope that the law of rejoicing in the country will be established for the people, not because of noble tolerance, not because of poverty, no injustice, and no crime imposed. Obeying the law is like a sword, breaking the ghost and worshiping it, and not seeking the gods."

The ninth episode of "Qing Yu Nian Season 2", Deng Ziyue’s heartfelt expression in the hospital, the reason why he can resonate is that he has encountered all kinds of last resort, those who are forced to go with the light, as the audience, we are not unfamiliar.

The story is about ancient people, but it seems to be everywhere today. This is not only a tacit intertext, but also a different kind of expression – some people are still ancient people living in modern times, and in the words of Gu Hongming, "invisible braids grow in the heart"; still others are ancient people, but their thoughts have long been out of their time.

Herman Bloch wrote in The Sleepwalker:

"The world is full of people who belong to different centuries, but they have to live together, even contemporaries. That may explain why they are so unstable and difficult to understand each other reasonably. Nonetheless, there is a sense of solidarity, an understanding that spans time."

The focus of "Qingyu Nian Season 2" is on this: how the protagonist can defend his heart and maintain his values as a modern person in a society where imperial power is supreme.

Regarding equality.

In Fan Xian’s values, the prince should commit the same crime as the common people when breaking the law, and could not regard human life as grass mustard, which was a disagreement that he could not reconcile with a group of powerful people. In the first season, Teng Zijing died to save Fan Xian, and for the adults, "the death was just a guard". In the second season, the vegetable farmer Lao Jin and his daughter were killed one after another. Fan Xian would firmly remember these injustices in his eyes.

About fairness.

Emperor Qing instructed Fan Xian to preside over Chunxi, with the purpose of implicating the fraud cases in previous years and investigating the responsibility of the latter’s prospective father-in-law, Lin Xiang. Emperor Qing’s move killed Fan Xian with one stone and two birds, and it was difficult to care about Fan Xian. If he protected his elders, then he would violate his own moral philosophy; if he enforced the law impartially, he would not only lose his pillar in the dynasty, but also make enemies on all sides and become a complete lone servant.

In the eyes of all those in power outside Fan Xian, the examination room is just a formality, and who can be on the list has long been determined, but in Fan Xian’s view, the Spring Festival is not only an examination, but also a leap in class, which determines the bottom line of social fairness.

Killing relatives with righteousness or giving justice to ordinary students has become a classic "trolley problem". Only by throwing such a situation to Fan Xian can we truly investigate the choices of characters in the face of conscience and interests.

It’s about communication.

No matter for Teng Zijing, Wang Qinian or Gundam, Fan Xian always regards them as individuals with equal personality like himself. His willingness to make friends and refute his royal history is based on his appreciation of the latter’s upright character.

Throughout the plot, Fan Xian has always adhered to this interpersonal principle: don’t talk about using friendship, and don’t use ladders as friends.

Putting together a circle of grass and returning a fortune can only exist in a friendship that treats others with sincerity, not driven by power or interests. Interacting with others for profit can only make relationships, not friends. This path seems shrewd, but it is actually short-sighted.

Because interest relationships were the most fragile, unstable, and least worth investing in. This relationship only existed when both parties had a common interest in something, and when the common interest changed slightly, the relationship would be destroyed in an instant. But even when the relationship existed, deep trust could not be established between each other.

However, in the cognition of a considerable number of people, the relationship of interests is the most reliable relationship. It can only be said that this is a difference in the three perspectives. If such a perception is placed in "Qingyu Nian", it will most likely become Fan Xian’s enemy.

It’s about love.

Fan Xian and Lin Waner, two people who were married by the saint were able to fall in love at first sight, and they fell in love. It was their luck that they met by fate.

But apart from luck, the two had already exchanged opinions. They pursued free love and rejected the idea of family. As for inheriting the financial rights of the "inner treasury", it was even less worth mentioning in Fan Xian’s eyes. Including the eldest prince’s return from the border and his order to marry Northern Qi, he actually made plans to escape the marriage early in the morning.

All those who act honorably in the play, such as Fan Xian and the eldest prince, have a modern view of love, while the second prince who acts deceitfully has a view of love that is not beyond the context of the times. This cannot be regarded as a coincidence on the character, but is actually a masterpiece laid by the creator.

Even Yan Bingyun’s talk of "Qing Guo is more important than His Majesty" is a typical modern value. This is enough to show that the stereotypical Xiaoyan Young Master is not blindly loyal, and his position is not based on fear of power or greed for power, but on the sake of the people under the overall situation.

It is worth noting that many of the values that Fan Xian has maintained, even in contemporary society, are still an ideal that has not been fully realized. It is precisely because the ideal has not been fully realized that this road of loneliness in Fan Xian’s second season is particularly pioneering in practice.

This is precisely the most valuable aspect of the whole story.

//END///

No.5805 Original First Article | Author, Zang No

Original title: "The Second Season of the Year of Celebration": Don’t watch it for free.

Read the original text

Evergrande Auto has been completely shut down!

On the evening of April 24, Hengda Motor announced in an announcement that the Tianjin factory had suspended production of the Hengchi 5 due to insufficient funds. Before that, Hengda Motor also suspended other factories and concentrated resources on production at the Tianjin factory. The suspension of production at the Tianjin factory means that the first model of the Hengchi brand, "Hengchi 5", will be suspended for a period of time, but Hengda Motor said it expects to resume production in May 2023.

Evergrande Auto has been completely shut down!

Hengda Automobile’s suspension of production had long been foreshadowed. On March 22, Hengda Automobile has issued an announcement indicating that Hengchi 5 is in continuous mass production. As of March 23, 900 vehicles have been delivered, and informed the outside world that Hengda Group will face the risk of suspension in the case of not being able to obtain new liquidity. On the same day, Hengda said in the announcement that in order to concentrate financial resources to support the mass production of Hengchi 5, the company continues to promote cost-saving measures, including optimizing the staff structure. In addition, according to the original plan, a total of 5 billion-7 billion yuan will be required from 2023 to 2026 to support its plan to launch a number of flagship models. Hengda Automobile pointed out that in the case of not being able to obtain new liquidity, Hengda New Energy Vehicles will face the risk of suspension.

Combined with the analysis of the announcement disclosed yesterday evening, it means that the financing plan of Hengda Automobile is not going well, but yesterday evening China Hengda and Hengda Automobile both issued announcements to announce another way out of the predicament – China Hengda intends to acquire 2 yuan Hengda Automobile related projects and collect about 24.80 billion debt to help Hengda Automobile out of the predicament.

Evergrande Auto has been completely shut down!

China Evergrande and Hengda Automobile announced in separate announcements that China Evergrande intends to acquire 47 residential and property development projects under Hengda Automobile for 2 yuan. After completion, Hengda Automobile will no longer have any interests in the sale group. At the same time, China Evergrande will undertake liabilities of about 24.789 billion yuan for these projects as the transaction price. According to the announcement, the 47 projects sold by Evergrande Automobile include 21 Hengda Health Valley projects, 5 Hengda Health City projects, and 21 various property development projects. The projects are located in Xi’an, Zhengzhou, Chongqing, Wuhan and other cities. Evergrande Automobile said in the announcement that after the transaction is completed, it will continue to operate the existing main business of the new energy vehicle division and hold one residential and property development project in Tianjin and Nanning. In addition, Hengda Motor also stated that since it is only required to pay a nominal consideration of 2 yuan for the sale, the company does not expect to receive any net proceeds from the sale.

Evergrande Auto has been completely shut down!

That is to say, there will be almost no gain from the internal transaction. In this regard, China Evergrande said: "Considering the recent orientation of investors towards companies listed on the Stock Exchange that are mainly engaged in the new energy vehicle division, the board believes that the valuation of Evergrande Automobile can be improved by concentrating Evergrande Automobile’s business in the new energy vehicle division, which may help attract investors to join Evergrande Automobile and raise funds." At the same time, China Evergrande believes that the restructuring can optimize the structure of Evergrande Automobile Group, allowing it to focus on the development of the new energy vehicle division and allocate suitable resources to the research and development and production of new energy vehicles in the new energy vehicle division. In addition, Evergrande Automobile pointed out that it is actively seeking external potential investors for possible cooperation opportunities. As of the date of the announcement, no definitive agreement has been signed with any potential investors.

Evergrande Auto has been completely shut down!

In addition to reducing debt and attracting potential investors, China Evergrande also said in the announcement: "As part of the overall restructuring plan of its overseas debt, it is currently expected that the company’s financial creditors will be able to obtain bonds that can be exchanged for Evergrande Automobile shares on certain terms. Therefore, these creditors will also benefit from the value growth of Evergrande Automobile Group." According to the overseas workout announcement issued by China Evergrande, there are debt repayment plans linked to Evergrande Property and Evergrande Automobile shares in the corresponding debt repayment terms for investors to choose.

According to public information, Hengda Automobile, formerly known as Hengda Health, was initially responsible for operating China Evergrande’s big health business. In 2019, Hengda announced its entry into the field of new energy vehicles. In August of the following year, Hengda Health was renamed Hengda Automobile, responsible for promoting the research and development, production and sales of new energy vehicles, as well as the elderly care industry.

Evergrande Auto has been completely shut down!

So far, Hengda Automotive’s product matrix has a total of 9 models, including Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5, Hengchi 6, Hengchi 7, Hengchi 8 and Hengchi 9. The model grades include cars, SUVs, and MPVs, covering all grades from A to D. However, only one model has been mass-produced so far, and only 900 new cars have been delivered before they are discontinued.

Evergrande Auto has been completely shut down!

Hengda Automobile annual report data show that during the period of 2018-2020, Hengda Automobile lost 1.429 billion yuan, 4.426 billion yuan and 7.394 billion yuan respectively, that is to say, Hengda has accumulated 13.249 billion yuan in three years.

Although Hengda Automobile’s first model, Hengchi 5, has been mass-produced and listed, it is far from pulling Hengda Automobile out of the quagmire, which is mired in financial crisis. The latest financial report shows that as of December 31, 2021, Hengda Automobile’s total assets were 59.521 billion yuan, total liabilities were 58.83 billion yuan, and the asset-liability ratio reached 98.84%.

Obviously, the financial crisis has become an unavoidable problem in the process of Hengda Automobile’s car construction. Judging from the current situation of Hengda Automobile, if Hengda Automobile wants to continue to operate normally and mass-produce more new cars in the future, it means that Hengda Automobile still needs a lot of "blood transfusion". At present, Hengda is facing a lot of information about the person being executed. Under the fierce market competition, no one knows how high the wind wave Hengda Automobile can set off in the future. As for whether the Hengda Automobile crisis can be improved after this internal reorganization, the answer will soon surface.

Evergrande Auto has been completely shut down!

New car compulsory traffic insurance data shows that since the official delivery on October 29, 2022, Hengchi 5 has delivered a total of 975 vehicles, of which 519 vehicles will be delivered in 2022 and 456 vehicles will be delivered in the first two months of 2023.

Autonavi map wheelchair navigation goes online in Changsha

On May 17, it was learned from Autonavi Maps that Autonavi Maps wheelchair navigation will be officially launched in 7 cities including Changsha and Wuhan this month. In addition to cities such as Beijing and Shanghai that have already landed, Autonavi Maps wheelchair navigation has been supported in 13 cities across the country.

　　Autonavi Map Wheelchair Navigation is a public welfare project specially developed for people with disabilities and walking disabilities. Since its launch in November 2022, the cumulative number of services provided has exceeded 2.30 million times.

　　It is understood that the biggest difficulty in ** chair navigation is not technology, but "empathy". Because of this, the Autonavi map wheelchair navigation R & D team has done a lot of research and interviews, and even engineers have tried to sit in a wheelchair by themselves to perceive the difficulty of traveling for people with disabilities as much as possible. According to the research results, the core problem that people with disabilities rarely go out may not be that there are few barrier-free facilities, nor that they are unwilling to go out, but that it is impossible for people to remember every barrier-free facility and related routes in the city, and they are not willing to ask for help and trouble others frequently. And Autonavi map wheelchair navigation is to use technology to make friends in wheelchairs feel as safe and confident as possible when traveling, and relieve anxiety.

　　Wheelchair users in 13 cities, including Changsha, now only need to turn on "barrier-free navigation" in the settings options on the Autonavi map app. Later, when using walking navigation, they will avoid underground passages, pedestrian bridges and other wheelchair-inaccessible sections. It can also combine barrier-free facilities such as barrier-free elevators and lifts to plan a barrier-free route for users.

The sales volume of the Great Wall Gun has exceeded 10,000 for six consecutive months. Netizen： C-position hammer of pickup ring!

By the beginning of November, the automobile sales season of Golden September and Silver 10 has come to a successful end. Although the market economy has been affected to some extent this year, it can be seen from the pickup truck sales data that people’s purchasing power is still strong, and the sales of most brands in the pickup truck market have increased year-on-year. Among them, the Great Wall pickup truck sold 20,405 vehicles worldwide in October, up 28% year-on-year, and the sales volume exceeded 20,000 vehicles for six consecutive months, accounting for nearly 50% of the market, showing the strong strength of the leader.

Continue to win the championship, and the strength is certified by the owner.

As the seed player of the Great Wall pickup truck, the strength of the Great Wall Cannon can’t be underestimated. Its sales volume continued to rise in October, reaching 11,291 vehicles, and its sales volume exceeded 10,000 for six consecutive months. It continued to win the championship in the pickup truck market and was phenomenal in the eyes of many pickup truck fans.

Then the question is, why can Great Wall Gun win the favor of car owners among many pickup brands in China auto market? We should focus on the demand level of prospective pickup truck owners today. Nowadays, the owners of pickup trucks are no longer engineering bosses and contractors decades ago, and young users who pay attention to driving experience have become a fresh force. The reason why they chose the Great Wall Gun is very simple. It has cool appearance, good comfort and passability, and most importantly, it is economical and has a high cost performance.

Empowering hard core strength to meet users’ needs

Take the pickup truck for the Great Wall Artillery as an example. In the aspect of driving experience, it adopts the suspension form of front double wishbone and rear multi-link. The measured adjustment experience is comfortable, and the vibration filtering and noise control are excellent. Coupled with the wrapped leather seat, the whole driving experience is comfortable and comfortable. Equipped with ACC adaptive cruise and 360-degree look-around system, the former realizes the autonomous deceleration or acceleration without the intervention of the driver, greatly reducing the driver’s fatigue, while the latter can make the owner clearly see the surrounding images during the reversing process, avoid the occurrence of collision accidents, and solve the problem of difficult parking from the source.

The Great Wall Gun off-road pickup truck is the first all-terrain mass-produced off-road pickup truck in China. It inherits the dual product characteristics of pickup truck and SUV, and it shows remarkable off-road performance and comfort performance. In terms of off-road performance, the Great Wall Gun off-road pickup truck has more than ten unique off-road equipment with fever level, all of which are the first equipment of China pickup truck, such as three locks, tank turning around, crawling mode, seven driving modes, wading throat and off-road expert mode, which can tackle the extreme off-road sections and help enthusiasts get through every inch of rotten roads smoothly. In addition, the oversized rear bucket of the Great Wall gun off-road pickup truck can also be customized privately, which can easily open the life of the whole scene pickup truck.

Walking nonstop, playing outside the circle attracts onlookers.

This year, the Great Wall Gun kept on walking. It not only released the diesel 8AT used by the Great Wall Gun/commercial pickup truck, but also fully contracted the needs of users for leisure life, home and business. At the Beijing Auto Show, it released the combination of "three guns and one bomb", which attacked the field of electric pickup trucks, expanded the product matrix, created explosive modified models, and spread the pickup truck culture, which was amazing.

Of course, as a "trendy" pickup truck, the Great Wall Cannon also knows the psychology of young people, and put a number of big moves in the recent hot "Double Eleven snapping season". From October 21 ST to November 30 th, as long as you start with the gasoline version of the pickup truck for the Great Wall Artillery, you can save 2500RMB； in a limited time; Start with the great wall gun off-road pickup truck and give a 3000RMB off-road gift package in a limited time; Starting with the diesel version of the pickup truck for the Great Wall Gun and the commercial pickup truck for the Great Wall Gun, you can save 1500RMB in a limited time. In addition, in the Super Live Night of the Great Wall on November 7th, Vega and Orfila formed a brother and sister CP, giving exclusive benefits in the live broadcast room, so don’t be too cool!

It can be said that the all-encompassing Great Wall Gun has been recognized by the majority of car owners once it is launched. It not only has an excellent reputation, but also has achieved great success in sales. In the face of the different needs of a new generation of car owners, we constantly introduce brand-new pickup trucks that meet the needs of users, and make the "pet powder" to the extreme, which may be the reason why Great Wall Cannon can be favored by users!

Live broadcast： A conference to celebrate the successful manned space flight of Shenzhou VII.

　　　　　　At 10:00 a.m. on Friday, November 7, the CPC Central Committee, the State Council and the Central Military Commission held a meeting in the Great Hall of the People to celebrate the successful manned space flight of Shenzhou VII. The first, fourth and ninth CCTV programs and news channels, Spanish channels and French channels broadcast the relevant information live. CCTV. com broadcast live video and pictures to the celebration meeting.

Wild camping artifact! The Second Artillery of Great Wall Artillery was sold at 184,000 yuan.

"Life is not just about the present, but also about poetry and distant fields. You came into the world with your bare hands, desperate to find Na Pianhai ",this lyric comes from a singer’s work that Uncle Che likes very much, Xu Wei’s" Life is more than just the present ". If you want to go far away, do you have to have a reliable off-road vehicle? Isn’t it more perfect if the off-road vehicle can be combined with the RV? The Great Wall understands the public’s ideas better, so it launched the Second Artillery of the Great Wall (parameter picture).

The Second Artillery of the Great Wall Gun is made of the chassis of the passenger version of the Great Wall Gun, and many camping facilities are added on the basis of the original Great Wall Gun, which is very practical. What makes the fans who love pickup trucks even more happy is that the Second Artillery of the Great Wall Cannon not only meets the national six emission standards, but also can go on the road by hanging a blue card. In addition, the Second Artillery of the Great Wall Cannon belongs to the "small car procedure", so it has the same road rights as the passenger car. The retirement period is extended to 30 years, and the problems of urban restrictions and high-speed speed speed limit of pickup trucks are solved.

In terms of power, the Second Artillery of the Great Wall Gun is equipped with a 2.0T gasoline turbocharged engine, matched with ZF 8AT gearbox, with a maximum horsepower of 190 horsepower and a peak torque of 360Nm between 1800 and 3600, and equipped with part-time 4wd system.

The multifunctional integrated equipment cabin is simple and practical. It comes standard with a full-size spare tire and a back ladder, and can also be equipped with a car refrigerator, a generator and solar panels according to individual needs.

Does such a powerful pickup truck RV, which integrates off-road and traveling, win your heart? Uncle Che thinks that having such a multifunctional car will really bring great confidence to travel, and the official starting price of 184,000 yuan is really sincere. What do you think of this car?

Global sales of new energy vehicles are growing rapidly, and power batteries are in short supply.

　　This year, the automobile industry has been challenged by the supply chain. At present, the shortage of automotive chips is widely affecting the normal production of vehicle factories. Now, the "core shortage" has not eased, and the "battery shortage" has come again. Beginning in the second quarter, new energy vehicles with long-term sales began to encounter a crisis of battery supply shortage.

　　The shortage of market demand has made power battery manufacturers the darling of the capital market. Taking Contemporary Amperex Technology Co., Limited as an example, as of the close of July 13th, the total market value exceeded 13 trillion yuan. On the one hand, the market and capital are both improving, and on the other hand, the supply of power batteries for new energy vehicles is insufficient.

　　Market status:

　　Battery supply becomes a new bottleneck

　　Tucki, Weilai, Tesla and other new energy car companies mentioned in unison this year that battery supply will become the "bottleneck" in the second half of the year. Previously, in order to get the battery smoothly, Xpeng Motors CEO He Xiaopeng was exposed to be in Contemporary Amperex Technology Co., Limited for a week in the second quarter. Although this incident was later denied by He Xiaopeng, it also confirmed the existence of "battery shortage". Zeng Yuqun, chairman of Contemporary Amperex Technology Co., Limited, said at the shareholders’ meeting held in late May this year that the recent urging of customers "made him unbearable".

　　The tight supply of power batteries has long been a harbinger. In February last year, Audi publicly admitted that e-tron was temporarily discontinued due to insufficient supply of power batteries; In the same period, Jaguar I-PACE was also exposed to production suspension due to the supply problem of LG power battery. This year, Tesla CEO Musk bluntly said that the battery "how much the supplier gives, how much Tesla will buy". At the beginning of March this year, Li Bin, the founder of Weilai, made a special mention of the topic that "the battery supply chain will become the biggest bottleneck" in the earnings conference call, and roughly estimated that the battery shortage would affect about 7,500 vehicles in the second quarter.

　　At present, the production capacity of many power battery manufacturers has been overloaded. Yiwei Lithium Energy revealed in the recent announcement that the company’s existing venues and production lines have been running at full capacity, and the demand will still be in short supply in the past year.

　　Probe into the cause:

　　The production and sales of new energy vehicles have soared.

　　According to industry analysis, one of the main reasons for the "battery shortage" is the rapid expansion of demand for new energy vehicles in the past year or two. According to the statistics of market organization EV Volumes, in 2020, 3.24 million new energy vehicles were sold worldwide, up 43% year-on-year. The China market, where new energy vehicles are growing rapidly, has a greater demand for batteries. According to the latest statistics of China Automobile Association, from January to June this year, the production and sales of new energy vehicles in China both exceeded 1.2 million, with a year-on-year increase of two times.

　　Cui Dongshu, secretary-general of the All-China Federation of Passengers, said that the forecast of battery demand in the automobile industry is far from the actual demand, which aggravated the impact of the "battery shortage". Wang Shijie, general manager of the first division of Guoxuan Hi-Tech, revealed: "The shortage of batteries has a great impact, and the completion rate of production and sales of key domestic OEMs is different from the completion of the annual task target."

　　SNE Research, a global emerging energy market research organization, predicts that by 2023, the global demand for power batteries for electric vehicles will reach 406 GWH, while the supply of power batteries is expected to be 335 GWH, with a gap of about 18%. By 2025, this gap will expand to about 40%.

　　Upstream:

　　Raw materials have risen in price due to shortage of supply.

　　Power batteries are in short supply, and battery raw materials are rising in price. Previously, Zeng Yuqun said frankly at the shareholders’ meeting: "The (current) rise in raw material prices has a greater impact on the company’s cost, but the extent to which (materials) need to be passed to the downstream is still under consideration."

　　Taking lithium carbonate as an example, it is an indispensable raw material for cathode materials and electrolyte of lithium batteries, and its price has also fluctuated greatly in the past year. At the same time, the price of lithium hexafluorophosphate has also increased. What is more noteworthy is that the resources of lithium, cobalt and nickel ore are mostly concentrated overseas and monopolized by Head Mining Group. The electrolyte capacity is insufficient and the expansion period is long, which leads to the fluctuation of battery raw material prices. Wang Shijie pointed out that the supply of raw materials and mineral resources in the upstream is difficult to achieve rapid expansion in the short term.

　　The problems of battery shortage and rising raw materials have begun to spread downstream. The reporter checked the market price and found that due to the price increase of battery raw materials, the cost of battery materials increased by about 25%~30% compared with the same period of last year, and the cost of the overall battery PACK (including pack) increased by about 15%-20%. Affected by rising costs, many battery suppliers have issued price adjustment letters this year, hoping to raise the battery price.

　　There are two ways to expand production capacity and new technology.

　　Crack 1: expand production or build your own factory

　　The reporter learned that in order to alleviate the "battery shortage", many power battery companies have officially announced the expansion of production. Contemporary Amperex Technology Co., Limited said that at present, the production capacity is being expanded, which will take 2-3 years and 3-5 years. Carmakers are also seeking changes, and self-built battery factories are the choice of some car companies with strong financial resources. For example, Tesla, BMW, BYD, etc. have participated in the battle for upstream lithium resources to achieve self-sufficiency in batteries. Automobile manufacturers that have not chosen to independently develop batteries also give priority to in-depth cooperation with battery suppliers to jointly establish battery factories. For example, Volkswagen announced on July 13th that it would cooperate with Guoxuan Hi-Tech to promote the industrial production of battery cells in Germany.

　　The data shows that there are nearly 300 solid-state battery-related enterprises in China, of which as many as 48% are established within 5 years, and only 20% are established for more than 15 years, which means that the mature development of battery industry still needs a process. In a short time, new energy vehicles will also face the situation that batteries are "robbed".

　　Crack 2: develop a new form of battery

　　In addition, more stable new forms of batteries are also being explored, such as solid-state batteries. Weilai Automobile took the lead in releasing the self-developed solid-state battery pack in June this year, which is expected to be commercialized in the fourth quarter of 2022. Contemporary Amperex Technology Co., Limited also plans to release a solid-state battery named after "sodium ion" in July this year, but Zeng Yuqun admits that the real commercialization of solid-state batteries still has a long way to go. In this regard, LG Chem believes that all-solid-state batteries will be commercialized between 2025 and 2027; Panasonic will not launch electric vehicles using solid-state batteries until 2025. In addition, Volkswagen Group and BMW Group also believe that it will not be until 2025 to launch a prototype equipped with solid-state batteries.

　　Look to the future:

　　The supply chain will affect the survival of car companies.

　　The reporter recently visited the local new energy vehicle dealership and noticed that the current supply and price of new energy vehicles are still in a stable situation. However, the staff of direct stores of new brands such as "Wei Xiaoli" told reporters that if the supply of power batteries fails to ease, in the long run, the price of new energy vehicles will be firmer and the delivery time will be longer. For example, the model that was originally delivered in two months may be extended to four or five months.

　　Undoubtedly, the contradiction between the tight supply and price increase of upstream suppliers and the strong demand of downstream will inevitably gradually affect the output of new energy vehicles. For consumers, the most direct impact is that new cars cannot be mentioned as scheduled, or the price of some new cars is higher than before due to the tight supply of batteries. For car companies, the "battery shortage" not only hinders the pace of releasing new cars, but also affects their plans to deliver new cars, which is ultimately unfavorable to the overall revenue market.

　　In any case, from the "core shortage" to the "battery shortage", the battle for resources about the future of automobiles is constantly being staged. Finding a better supply chain solution and getting rid of the dilemma of being stuck in the neck is an urgent matter related to the survival and development of every car company.

Since the sale of 219,800 yuan, BYD Tang EV／Tang DM-p Glory Edition has been listed, and the price of electricity is lower than that of oil.

　　[Pacific Auto New Car Channel] On April 22nd, BYD Tang (parameter picture) EV Glory Edition, Tang DM-p Glory Edition and 2024 Tang DM-p Ares Edition were officially launched. Among them, there are 3 models of Tang EV Glory Edition, and the price range is 219,800-269,800 yuan; Tang DM-p Glory Edition has two models, and the price range is 229,800-249,800 yuan; The 2024 Tang DM-p Ares Edition has a total of one model with a price of 269,800 yuan.

　　At the same time when the new car went on the market, BYD also prepared multiple glory privileges for users, including "2 big rejuvenation car purchase policies, 2 big worry-free car protection, 5 big exclusive VIP services and 5 big Zhilian online services", as shown in the following figure.

　　In terms of appearance, all three new cars continue the design of current models and adopt the design language of BYD Dragon Face. Among them, the front face of Tang EV Glory Edition adopts a closed front grille, and the front grille of Tang DM-p adopts a Long Lin design, which is quite different here. At the same time, the new car is equipped with 20-inch wheels, through Chinese knot LED taillights, and silver glaze white, glacier blue and silver sand black appearance colors to choose from.

　　Body size, their length, width and height are 4,875 (4,900)/1,950/1,725mm respectively, and the wheelbase is 2820mm. They are available in 6-seat /7-seat options to meet the needs of different consumers.

　　In terms of interior, the new car continues the design of the current champion model, and the overall style is simple and luxurious. It is equipped with a 12.3-inch full LCD instrument and a 15.6-inch adaptive rotating central control panel. The steering wheel adopts a double-spoke flat-bottomed design, adding a sporty atmosphere inside the car. In terms of intelligence, it is equipped with the advanced version of DiLink 100 intelligent cockpit and 6nm 5G chip, which is more powerful than the popular Qualcomm Snapdragon 8155 chip, and supports 3D car control, parking unlocking, UWB digital key, W-HUD head-up display, intelligent voice interaction of the whole car, ONE ID account system, baby/nap mode and new romantic mode.

　　In terms of configuration, the new car will provide luxury configurations such as 10-point seat massage, main and auxiliary seat ventilation/heating, intelligent fragrance system, HiFi-level customized Dana audio, touch-sensitive LED reading light, 31-color atmosphere light, wireless charging of 50W mobile phone, and DiPilot 10 intelligent assisted driving system.

　　In terms of power, BYD Tang EV Glory Edition offers single-motor and dual-motor four-wheel drive versions, in which the single-motor version has a maximum power of 168 kW, a peak torque of 350 Nm, and an acceleration time of 0-50km/h of 3.9 seconds; In the dual-motor version, the total motor power is 380 kW, the peak torque is 700 Nm, and the 0-100km/h acceleration time is 4.4 seconds. As for batteries, Ferrous lithium phosphate blade batteries with capacity of 90.3 kWh and 108.8 kWh are provided, corresponding to cruising range of 600 km, 730 km and 635 km (four-wheel drive).

　　Tang DM-p Glory Edition and 2024 Ares Edition are equipped with a hybrid system consisting of Xiaoyun-Plug-in special turbocharged 1.5Ti high-efficiency engine and motor, in which the maximum power of the engine is 102 kW and the peak torque is 231 Nm. In terms of motors, the maximum power of the front motor is 160 kW, the maximum power of the rear motor is 200 kW, the comprehensive power of the system is 360 kW, the comprehensive torque is 675 Nm, the official 0-100km/h acceleration time is 4.3 seconds, and the fuel consumption is 6.5L/100km.

　　In terms of battery life, it is equipped with a Ferrous lithium phosphate blade battery pack with a capacity of 45.8 kWh, with a pure battery life of 215km for WLTC and a comprehensive cruising range of 1030km for NEDC. At the same time, the new car supports a maximum of 90 kW DC fast charge and a maximum of 6 kW external discharge power.

　　In addition, Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition all come standard with Yunqi -C intelligent damping body control system. By controlling the damper solenoid valve to adjust the damping, stepless adaptive adjustment of the damping can be realized. When the vehicle passes through the bumpy road, the comfort control strategy of high frequency and small damping is adopted to make the chassis "soft" and improve the driving comfort. When the vehicle is in rapid cornering, acceleration and braking, the maneuverability control strategy of low frequency and large damping is adopted to make the chassis "hard", provide greater support, restrain the body roll and pitch, and ensure the handling stability of the vehicle. (Text: Pacific Auto Wu Qixing)

Yichang Technology has been investigated by 13 institutions： the company’s main customers in the automobile industry include BYD, Chery Automobile, Zero Run Automobile, GM-Wuling, Tucki and other well

　　() The Record Form of Investor Relations Activities was released on November 21st, and the company was investigated by 13 institutions on November 21st, 2023. The types of institutions are insurance companies, others, fund companies, securities companies and sunshine private equity institutions. Introduction to the main contents of investor relations activities: Questions raised by investors and company responses. The company responded to the questions raised by investors in this field survey:

　　Q: 1. What is the reason for the decline in the company’s performance?

　　A: The company’s sales revenue decline and operating performance loss from January to September 2023 are mainly: the company’s product structure optimization led to a decrease in operating income, and the closure of the TV set business led to an increase in expenses. (1) The company actively optimized some household appliances business and shut down the whole TV business, which led to the decline of the company’s business income from January to September 2023, such as the whole machine and injection parts in the household appliances industry. Cleaning up the assets and personnel of household appliances business increased the related expenses, which in turn led to the decline of the overall gross profit margin and net profit of the company. (2) During the transformation and upgrading of products in downstream industries such as new energy vehicles, medical care and health care, orders have grown considerably and production capacity is being released; As the company actively optimizes and abandons most of the household appliances business, the related fixed costs are heavily shared, and economies of scale cannot be achieved, resulting in a low overall gross profit margin, thus affecting the company’s net profit.

　　Q: 2. How to plan the company’s future product structure, and what is the future business direction?

　　A: The company will focus on developing automobile structural parts business and break through the strategic positioning of developing new energy and medical and health services. In terms of automobiles, the company’s products are interior and exterior parts, lightweight parts and automobile molds. The products in the field of exterior decoration are mainly fenders and bumpers, and the interior decoration includes traditional interior products such as main instrument panel, auxiliary instrument panel, door panel, ABC column, etc. Supported by IML innovative technology, we focus on developing special supporting products such as central control panel and atmosphere light decorative panel, focusing on the ability of automobile interior and exterior decoration assembly. In terms of new energy, the company’s products mainly focus on lightweight interior and exterior decoration of new energy vehicles, thermal management parts of power batteries and portable energy storage. Lightweight products are based on the technology of replacing steel with plastic, and the products are distributed in fenders, rear tailgates, four-door panels and rear side walls. The main products of thermal management parts of power battery are power liquid cooling plate and energy storage structure; Portable energy storage, that is, energy storage power supply. In terms of medical health, the company’s products are mainly medical consumables and medical devices. Focus on medical IVD parts and consumables. In terms of household appliances, the company decided to retire most of the household appliances business and only keep some structural parts business with high added value.

　　Q: 3. What is the proportion of our company’s performance in the home appliance industry in the future? Will it maintain a certain amount?

　　A: In recent years, the company has been shrinking its home appliance business. At the same time, in the third quarter of this year, it decided to intensify its efforts to retire most of the home appliance business and shut down the TV set business. In the future, the company will only retain some structural parts business with high added value. Our main focus is on the development of automobile, new energy, medical and health services.

　　Q: 4. Who are the company’s main customers in automobile? What has been supplied to the cars of the intellectual and intellectual circles?

　　A: The company’s main customers in the automobile industry include (), Chery Automobile, Zero Run Automobile, GM-Wuling, Tucki and other well-known enterprises, and they are matched with well-known customers in Guangzhou Automobile, (), Changan Automobile and other industries through system suppliers. The company has supplied some exterior decoration parts for the cars of Wenjie and Zhijie.

　　Q: 5. What is the company’s order mode for new energy vehicles? What is the current capacity utilization rate?

　　A: The order mode of the company’s new energy vehicles is rolling order production. At present, the company’s Wuhu base has a high capacity utilization rate, especially the spraying line is produced at full capacity, and the capacity and orders of other bases change to a certain extent every month, maintaining the normal production level.

　　Q: 6. What is the company’s fixed increase? When will it be released?

　　A: The company’s issue of shares to specific objects has been approved by the China Securities Regulatory Commission for registration. On July 8, 2023, the company disclosed the Announcement on Obtaining the Approval of Registration from the China Securities Regulatory Commission for the Application of Issuing Shares to Specific Objects on Juchao.com.. The follow-up company will choose the opportunity to complete the distribution work;

　　Details of participating institutions are as follows:

Name of participating unit Category of participating units Name of participants Komatsu fund Fund company Yan shiwen Landscape fund Fund company Bin Sun Guoxin Securities securities company Cao jiacheng Guojin securities securities company Li Yukai, Jiang Ying Shenzhen qianhai Hongfu private placement Sunshine private placement organization Wu Xiaoling Xuanjia private placement Sunshine private placement organization Li Dazhi Zhujiang life insurance insurance company Wang Zhongyang, Zhang Qiang individual other Liuyong, Pan Yuchu, Chen Shi Dachun Fund other Huang jiangying Tianhe investment other Jian Xu Hui Chuang fu Xiang other Cheng sheng Baijia public offering other Chao Huang Abama assets other Hu Xingyu